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Marketing professional with skills across the full marketing mix
Ashley Hardy
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Experienced in B2B marketing campaigns with a background in business services, IT distribution and manufacturing. Achieved 34% increase in B2C subscriber base over 3 years, drove spend campaign contributing 4% MAT growth to maximise rebate and delivered new CRM marketing platform and website.
Integrated Marketing | Relationship Management | Email Marketing and Data Segmentation | Customer Experience and Activation | Marketing and Growth Strategy | Project Management | Event Management | Marketing Automation | Creative Design and Content Curation | Digital and Website Strategy
Integrated Marketing | Relationship Management | Email Marketing and Data Segmentation | Customer Experience and Activation | Marketing and Growth Strategy | Project Management | Event Management | Marketing Automation | Creative Design and Content Curation | Digital and Website Strategy
Markets
United Kingdom
Links for more
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Language
English
Fluently
Chinese (Mandarin)
Fluently
Ready for
Larger project
Full time contractor
Available
My experience
2016 - 2019
job
Marketing Campaign Manager
n3 Ltd.
Marketing Campaign Manager
Nov 2017 – Feb 2019
Responsible for driving awareness, and increasing sales and market share for 60+ Suppliers through lead generation and recurring spend; maximising n3 revenue and profitability: and
Acquiring n3 business Members through lead generation and delivering value to Members through pricing exclusivity, promotions and educational content.
Key Responsibilities
• Managed the marketing relationship and calendar for n3’s portfolio of 60+ Supplier brands by driving awareness and promoting 100+ contracts. Initiatives drove lead generation and reach based on relevance and attractiveness to the n3 Member audience, desired engagement and ROI. Aligned marketing calendars, digital strategies and outbound call campaigns for ongoing supplier acquisition and retention; launched 12 business suppliers over 3 year tenure.
• Established lead generation targets for n3 Member acquisition by analysing historical lead source and conversions and aligning the marketing strategy to include Facebook and LinkedIn paid campaigns, direct marketing, ATL advertising and trade events. Monitored lead conversions daily to prioritise initiatives and resources.
• Coordinated quarterly training seminars to connect n3 employees with key supplier personnel to educate and forge direct relationships. Through survey and verbal feedback, suppliers consistently rated the events valuable, engaging and interactive.
• Managed customer experience and activation for 12,500+ business Member base by monitoring and testing marketing automation weekly and gaining customer feedback from NPS surveys. Automations managed included Member and Supplier onboarding, existing Member accounts, Employee Benefits with 200,000+ cards and Trade Card with 25,000+ cards and apps (card production and renewals, ordering and automated emails generating website visitors, new subscribers and app installations).
Marketing Specialist
Mar 2016 – Nov 2017
Key Responsibilities
• Implemented B2B marketing initiatives and promotions for n3 Supplier brands through end-to-end campaign management including direct marketing, social engagement and creative assets.
• Managed n3 Employee Benefits product; sourced supplier offers, regular promotions and curated educational content.
• Managed n3 Trade Card product; executed card design, monitored production, delivered yearly renewals and administered app content and promotions.
• Other responsibilities included website content management, conference planning and collateral design and management.
Nov 2017 – Feb 2019
Responsible for driving awareness, and increasing sales and market share for 60+ Suppliers through lead generation and recurring spend; maximising n3 revenue and profitability: and
Acquiring n3 business Members through lead generation and delivering value to Members through pricing exclusivity, promotions and educational content.
Key Responsibilities
• Managed the marketing relationship and calendar for n3’s portfolio of 60+ Supplier brands by driving awareness and promoting 100+ contracts. Initiatives drove lead generation and reach based on relevance and attractiveness to the n3 Member audience, desired engagement and ROI. Aligned marketing calendars, digital strategies and outbound call campaigns for ongoing supplier acquisition and retention; launched 12 business suppliers over 3 year tenure.
• Established lead generation targets for n3 Member acquisition by analysing historical lead source and conversions and aligning the marketing strategy to include Facebook and LinkedIn paid campaigns, direct marketing, ATL advertising and trade events. Monitored lead conversions daily to prioritise initiatives and resources.
• Coordinated quarterly training seminars to connect n3 employees with key supplier personnel to educate and forge direct relationships. Through survey and verbal feedback, suppliers consistently rated the events valuable, engaging and interactive.
• Managed customer experience and activation for 12,500+ business Member base by monitoring and testing marketing automation weekly and gaining customer feedback from NPS surveys. Automations managed included Member and Supplier onboarding, existing Member accounts, Employee Benefits with 200,000+ cards and Trade Card with 25,000+ cards and apps (card production and renewals, ordering and automated emails generating website visitors, new subscribers and app installations).
Marketing Specialist
Mar 2016 – Nov 2017
Key Responsibilities
• Implemented B2B marketing initiatives and promotions for n3 Supplier brands through end-to-end campaign management including direct marketing, social engagement and creative assets.
• Managed n3 Employee Benefits product; sourced supplier offers, regular promotions and curated educational content.
• Managed n3 Trade Card product; executed card design, monitored production, delivered yearly renewals and administered app content and promotions.
• Other responsibilities included website content management, conference planning and collateral design and management.
ROI, Onboarding, Surveys, B2B, Testing, App, Direct marketing, Retention, Monitoring, Apps, Campaign, Contracts, Production, Contracts, Manager, That you, Social, Design, Content Management, Website, Sales, Management, Content, Linkedin, Training, Marketing Automation, Automation, Advertising, Customer experience, Facebook, MArketing Strategy, B2B Marketing, Marketing
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