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Freelance Marketing, Business & Operations Consultant / Executive Producer
Sue Gurner
,
London
Other titles
Skills
I'm offering
I am an integrated marketing and consumer experience specialist with exceptional creative, communication
and commercial skills. Having worked for over 15 years for, and within, some of the most innovative brands
in the World I have a very can do approach to managing small businesses, and leading marketing campaigns,
having worked in small start ups to diverse and large organisations. I think strategically, and use my strong
experience in integrated marketing to problem-solve daily and find solutions when they are not apparent or
readily available to deliver the best possible way forward for both businesses and brands alike.
and commercial skills. Having worked for over 15 years for, and within, some of the most innovative brands
in the World I have a very can do approach to managing small businesses, and leading marketing campaigns,
having worked in small start ups to diverse and large organisations. I think strategically, and use my strong
experience in integrated marketing to problem-solve daily and find solutions when they are not apparent or
readily available to deliver the best possible way forward for both businesses and brands alike.
Markets
United Kingdom
Links for more
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Language
English
Fluently
Ready for
My experience
2016 - ?
freelance
FREELANCE - BUSINESS & OPERATIONS CONSULTANT
unknown.
EXECUTIVE
PRODUCER PROJECT DIRECTOR
● Business & Operations Consultant: Review of business models, solution based feedback on stabilisation of businesses, recommendations on efficiencies across a business, resource management,
recruitment, team structuring and succession planning, financial process development and implementation - assessment of margins & profitability, cash flow & billings, financial and time tracking
and reporting, project scoping, feasibility & delivery - project set up, timelines & budgeting, 3rd party
supplier negotiation and delivery of margins
● Executive Producer Project Director (Marketing): Project delivery mainly across experiential and content with a social first strategic approach (organic and paid), but also influencer marketing, team
management at all levels including senior level staff, forecasting, budget setting and financial
reconciliations of projects, overseeing and protecting creative concepts, project scoping and feasibility, supplier negotiations, briefing and management, creation of project management documents, client and
stakeholder management
PRODUCER PROJECT DIRECTOR
● Business & Operations Consultant: Review of business models, solution based feedback on stabilisation of businesses, recommendations on efficiencies across a business, resource management,
recruitment, team structuring and succession planning, financial process development and implementation - assessment of margins & profitability, cash flow & billings, financial and time tracking
and reporting, project scoping, feasibility & delivery - project set up, timelines & budgeting, 3rd party
supplier negotiation and delivery of margins
● Executive Producer Project Director (Marketing): Project delivery mainly across experiential and content with a social first strategic approach (organic and paid), but also influencer marketing, team
management at all levels including senior level staff, forecasting, budget setting and financial
reconciliations of projects, overseeing and protecting creative concepts, project scoping and feasibility, supplier negotiations, briefing and management, creation of project management documents, client and
stakeholder management
Project Management, Marketing, Content, Stakeholder Management, Management, Forecasting, Producer, Budget, Recruitment, Development, Resource management, Implementation, Process development, Assessment, UP, Social
2018 - 2019
job
BUSINESS & OPERATIONS DIRECTOR
URBAN NERDS AGENCY.
● Responsible for overseeing business operations and profitability; building new client relationships, and driving excellence in project delivery for our clients.
● Working with the senior team to deliver against short- and long-term business strategies and driving
new business projects by supporting, landing and kicking them off off. Ultimately, I had the overall
objective of delivering profitable growth, by constantly improving and optimising across the business.
● Clients: PUMA, Timberland, Spotify, Malibu, Havana Club, The North Face, DF Mexico, Lynx, Lacoste, Pentland
● Working with the senior team to deliver against short- and long-term business strategies and driving
new business projects by supporting, landing and kicking them off off. Ultimately, I had the overall
objective of delivering profitable growth, by constantly improving and optimising across the business.
● Clients: PUMA, Timberland, Spotify, Malibu, Havana Club, The North Face, DF Mexico, Lynx, Lacoste, Pentland
Growth
2016 - 2017
job
EXECUTIVE PRODUCER
STUDIO OF ART & COMMERCE.
Working to give brands an active role in culture and turning cultural communications and engagement
ideas into a reality.
● Clients: BrewDog, BioBean, Your Good Skin, No. 7, Soap & Glory, Treatwell
ideas into a reality.
● Clients: BrewDog, BioBean, Your Good Skin, No. 7, Soap & Glory, Treatwell
SOAP, Producer
2014 - 2016
job
EXECUTIVE PRODUCER/PROJECT
EARN MEDIA LIMITED.
DIRECTOR
● Working with clients at leadership team level to raise ambitions in this new era of marketing -
story-being, not storytelling. Using an integrated approach I brought together digital, social, content, and experiential into one cohesive delivered plan for our clients.
● Clients included a range of tech, FMCG, and telco's, such as Qualcomm, SlimFast, Castrol and EE.
● Projects included everything from content creation, app building and influencer marketing, to creating
selfies from Space, flying cars and drone racing!
● Working with clients at leadership team level to raise ambitions in this new era of marketing -
story-being, not storytelling. Using an integrated approach I brought together digital, social, content, and experiential into one cohesive delivered plan for our clients.
● Clients included a range of tech, FMCG, and telco's, such as Qualcomm, SlimFast, Castrol and EE.
● Projects included everything from content creation, app building and influencer marketing, to creating
selfies from Space, flying cars and drone racing!
Marketing, Storytelling, Content, Leadership, Producer, Drone, FMCG, App, Social
2011 - 2014
job
SENIOR EVENT PROJECT MANAGER, BBC EARTH
BBC WORLDWIDE.
Concept development, and delivery of national and international entertainment shows and events from within the BBC Earth portfolio with a focus on events based on programmes from the BBC's Natural
History Unit. Events comprised of concerts, exhibitions, arena shows, visitor attractions and licensed
content supplied to third party visitor destinations such as theme parks. Events were made up of licensing
deals, joint ventures or are wholly owned by BBCW.
● Preparation of budgets and P&L's for individual projects and forecasting revenues and expenditures for the fiscal year.
● Preparation and alignment of global event and communication strategy for the BBC Earth brand alongside
other territories to agree roll out of events providing central management, guidance, motivation, stakeholder management and overall accountability for execution in line with BBC guidelines
● Maximising commercial and brand opportunities across the business - leading communication between marketing, PR, consumer products, TV channels, digital and brand teams.
KEY PROJECTS
● Deadly Adventure at Longleat: http://www.longleat.co.uk/deadly
● ORBI: http://orbiearth.jp/en/
● Frozen Planet in Concert: http://www.bbcworldwideliveevents.com/bbc-earth/frozen-planet-in-concert/
● Great Escapes: Life in 4D (Simex):
http://www.iwerks.com/Default.asp?id=4&l=1&mcat_rec=1&mcat_gid=4&mcat_pid=134&mcat_cid=7
History Unit. Events comprised of concerts, exhibitions, arena shows, visitor attractions and licensed
content supplied to third party visitor destinations such as theme parks. Events were made up of licensing
deals, joint ventures or are wholly owned by BBCW.
● Preparation of budgets and P&L's for individual projects and forecasting revenues and expenditures for the fiscal year.
● Preparation and alignment of global event and communication strategy for the BBC Earth brand alongside
other territories to agree roll out of events providing central management, guidance, motivation, stakeholder management and overall accountability for execution in line with BBC guidelines
● Maximising commercial and brand opportunities across the business - leading communication between marketing, PR, consumer products, TV channels, digital and brand teams.
KEY PROJECTS
● Deadly Adventure at Longleat: http://www.longleat.co.uk/deadly
● ORBI: http://orbiearth.jp/en/
● Frozen Planet in Concert: http://www.bbcworldwideliveevents.com/bbc-earth/frozen-planet-in-concert/
● Great Escapes: Life in 4D (Simex):
http://www.iwerks.com/Default.asp?id=4&l=1&mcat_rec=1&mcat_gid=4&mcat_pid=134&mcat_cid=7
TV, UP, Manager, Natural, Http, ASP, International, Motivation, Development, Marketing, Forecasting, Management, Stakeholder Management, Content, Project Manager, Pr, Event, Concept Development
2004 - 2005
job
ACCOUNT EXECUTIVE
RDA ORGANIC.
NPD in Wales and SW
region; establishing new distributors; supporting key regional events and festivals with product sampling.
region; establishing new distributors; supporting key regional events and festivals with product sampling.
Npd
2002 - 2003
temp
STUDENT BRAND MANAGER
ARC INTEGRATED MARKETING.
(AFTER SHOCK) - Creation and implementation of experiential campaigns on campus to increase brand
awareness in the student market.
awareness in the student market.
Implementation, Manager
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