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Sales Executive at The Celtic Bakers Limited
Claudia Aseni
,
Holloway Road, United Kingdom
Experience
Other titles
Skills
I'm offering
Enthusiastic employee with a Bachelor degree in International Business, with a
strong background in the Food industry. Resourceful as a team player with strong
ability to thrive under pressure while managing time and prioritise tasks
efficiently. Achieved solid experience in negotiation, influencing and
persuasion skills, aiming to maintain successful working relationships with
clients.
strong background in the Food industry. Resourceful as a team player with strong
ability to thrive under pressure while managing time and prioritise tasks
efficiently. Achieved solid experience in negotiation, influencing and
persuasion skills, aiming to maintain successful working relationships with
clients.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Spanish
Good
French
Good
Italian
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
job
Key Account Manager and Marketing
Celtic Bakers.
LONDON
● Driving profitable growth across a portfolio of key accounts within the Foodservice channel
● Independently searching for new opportunities to grow key chains and building strong relationships with new stakeholders
● Negotiate margins, price changes, shelf positioning, promotional
activities with all accounts
● Managing and creating social media content and newsletters
● Responsible for the management and growth of Whole Foods Market, Planet
Organic and similar big food chains
Key Achievements:
● Whole Foods Market 2018 sales growth YTD 22% YOY growth to £1.5 million
● Planet Organic 2018 sales YTD 19% YOY growth to £450,000
● Increased sales for independent food service accounts of 20%
● Delivered £350,000 new business sales for 2018
● Driving profitable growth across a portfolio of key accounts within the Foodservice channel
● Independently searching for new opportunities to grow key chains and building strong relationships with new stakeholders
● Negotiate margins, price changes, shelf positioning, promotional
activities with all accounts
● Managing and creating social media content and newsletters
● Responsible for the management and growth of Whole Foods Market, Planet
Organic and similar big food chains
Key Achievements:
● Whole Foods Market 2018 sales growth YTD 22% YOY growth to £1.5 million
● Planet Organic 2018 sales YTD 19% YOY growth to £450,000
● Increased sales for independent food service accounts of 20%
● Delivered £350,000 new business sales for 2018
Social Media, Marketing, Content, Management, Sales, Service, Growth, Account Manager, Foodservice, Manager, Social
2015 - 2018
job
Demo and Marketing Specialist
Whole Foods Market.
Supplier-side point of contact for booking in store demonstrations and assisting them with commercial marketing opportunities in Whole Foods
Market
● Assisting the marketing manager with suppliers campaigns, events, and brand partnerships
● Managing corporate social media accounts including Facebook and Twitter
● Fully accountable for organizing in store events contributing to significant customer acquisition and basket size growth
Key Achievements:
● Created and executed a strategy for improving the sales of the Prepared
Food department, which required finding effective ways to deal with new
problems as they arose, as well as influencing key internal stakeholders.
Successfully implemented marketing strategies centered on building brand
awareness in the Fulham area and increasing footfall
● Acquired deep knowledge of events with high ROI that can be achieved with a small investment of labour and products and provide an excellent
outcome
● Planned and executed external events, built effective relationships with sponsors
Market
● Assisting the marketing manager with suppliers campaigns, events, and brand partnerships
● Managing corporate social media accounts including Facebook and Twitter
● Fully accountable for organizing in store events contributing to significant customer acquisition and basket size growth
Key Achievements:
● Created and executed a strategy for improving the sales of the Prepared
Food department, which required finding effective ways to deal with new
problems as they arose, as well as influencing key internal stakeholders.
Successfully implemented marketing strategies centered on building brand
awareness in the Fulham area and increasing footfall
● Acquired deep knowledge of events with high ROI that can be achieved with a small investment of labour and products and provide an excellent
outcome
● Planned and executed external events, built effective relationships with sponsors
Social Media, Marketing, Facebook, Sales, Twitter, Growth, ROI, Booking, Demo, Manager, Social
2012 - 2015
job
Export Account Manager
Adata / QVIS Ltd.
HAVANT
● Accountable for developing, maximizing and maintaining long term
relationships with potential and existing clients in order to enhance
customer satisfaction, customer retention, and company sales
● Managed territory consisting of 6 Key Distributors as well as 20 other
independent accounts in Italy, France, Spain, Iceland, Germany and Montenegro
● Conducted product trainings to clients and prospective customers
● Represented the company at trade exhibitions, events and demonstrations
Key Achievements:
● Consistently achieved and exceeded both personal and team sales targets
keeping service levels to a maximum
● Increased business with existing accounts by 20%+ through new product
penetration
● Recognized for sales performance in 2014 and promoted to Key Account
Manager
● Successfully developed new businesses and established strong
relationships to gain preferred product positioning and provided business and marketing council to ensure the maximum sales potential
● Accountable for developing, maximizing and maintaining long term
relationships with potential and existing clients in order to enhance
customer satisfaction, customer retention, and company sales
● Managed territory consisting of 6 Key Distributors as well as 20 other
independent accounts in Italy, France, Spain, Iceland, Germany and Montenegro
● Conducted product trainings to clients and prospective customers
● Represented the company at trade exhibitions, events and demonstrations
Key Achievements:
● Consistently achieved and exceeded both personal and team sales targets
keeping service levels to a maximum
● Increased business with existing accounts by 20%+ through new product
penetration
● Recognized for sales performance in 2014 and promoted to Key Account
Manager
● Successfully developed new businesses and established strong
relationships to gain preferred product positioning and provided business and marketing council to ensure the maximum sales potential
Marketing, Sales, Service, Account Manager, Retention, Manager
2011 - 2012
job
Sales Executive and Purchasing
Guidetti Fine Foods Ltd.
LONDON
● Maintained and developed relationships with existing customers and increased their annual spend
● Promoted new ideas, helping optimising business opportunities to achieve
business growth
● Managed all processes from taking orders to organising deliveries and organised tastings of Italian products for top clientele
● Assisted in commercial negotiation with suppliers and managed seasonal
promotions
● Responsible for identifying new trends and opportunities by using
competitors market analysis and CRM data and reporting information back to directors
● Managed ordering and ensured sufficient stock levels was maintained at all times for a wide variety of products
● Supported the Director to manage supplier performance, identifying
potential new suppliers and assisting to build long term supplier
relationships
Key Achievements:
● Delivered above forecast sales whilst being under resourced within team
● Renegotiation at cost price across top 5 SKU delivering better profit and market leading pricing
● Introduced various new products to win clients against competitors, which helped the acquisition of 5 new customers with high turnover
● Identified growth categories and completely refreshed the range to deliver YoY growth of over 10%
● Maintained and developed relationships with existing customers and increased their annual spend
● Promoted new ideas, helping optimising business opportunities to achieve
business growth
● Managed all processes from taking orders to organising deliveries and organised tastings of Italian products for top clientele
● Assisted in commercial negotiation with suppliers and managed seasonal
promotions
● Responsible for identifying new trends and opportunities by using
competitors market analysis and CRM data and reporting information back to directors
● Managed ordering and ensured sufficient stock levels was maintained at all times for a wide variety of products
● Supported the Director to manage supplier performance, identifying
potential new suppliers and assisting to build long term supplier
relationships
Key Achievements:
● Delivered above forecast sales whilst being under resourced within team
● Renegotiation at cost price across top 5 SKU delivering better profit and market leading pricing
● Introduced various new products to win clients against competitors, which helped the acquisition of 5 new customers with high turnover
● Identified growth categories and completely refreshed the range to deliver YoY growth of over 10%
CRM, Sales, Growth, Forecast, Processes
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