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Media and Marketing Senior Executive
Ash Patel
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Markets
United Kingdom
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English
Fluently
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My experience
2015 - 2019
job
HEAD OF MARKETING, UK
IDG.
The World's leading technology media, data and marketing services company influencing the most powerful tech buyers in the world -- from business technologists to enthusiasts and everyone in between. Responsible for leading IDG UK's B2B & B2C Marketing Teams.
Responsibilities
• Demand Generation: Lead the demand generation and marketing communications functions to drive predictable and scalable pipeline generation and market awareness with highly effective campaign marketing strategies.
• Marketing Strategy: Reported directly into the Board, responsible for proposing, developing, testing and executing multi-channel acquisition programs (content, events, paid media, PR, organic, social etc) to drive growth through brand awareness, lead generation and customer retention.
• Sales Support: In charge of the creation and delivery of all commercial marketing assets and supporting collateral for the sales team to effectively sell events, products, services and brands - core pitches, commercial galleries, proposal templates, performance reporting, case study libraries, white papers
• CRM: Driving online audience acquisition, in charge of all online, email and direct marketing activities. IDG UK brands reach over 30 million unique users each month with 150,000 subscribers.
• Paid Marketing: Responsible for managing paid digital channels including search, social, display, affiliates and aggregators as well as managing digital and creative agencies.
• Content Marketing & Social: Develop content promotion plans across marketing channels (social networks, paid ads, content syndication, blog, display, web and email) across all brands.
• Events: With an annual slate of over 30 events, responsible for the complete P&L and budget management along with creating and implementing marketing strategies to drive attendance for all events.
• PR: In charge of all marketing communications, including Awards entries and PR strategies
• Thought Leadership & Research: Tasked with the fielding and analysis of quarterly marketing road show materials, including thought leadership programs, which are then packaged together for the sales team to take to market.
• Budget Control & P&L: Marketing budget £750,000 per annum.
• GDPR: IDG UK GDPR representative, making sure that all websites, data, registration processes and partners are GDPR compliant
• Lead and develop the Marketing Team: Leadership and management of 5 direct reports
Achievements:
• Set and exceeded ambitious growth marketing targets resulting in IDG UK becoming the most profitable business unit across 97 countries for the last 2 years
• Utilising the customer database and the internal teams I created and executed the Thought Leadership Research Program, contributing £500 000 to the business in the last 12 months.
• IDG UK events are currently performing at an all-time high contributing £2 million revenue this year. Responsible for the P&L I have driven this success. Over the past 12 months, attendee volume is up 10%, with 20% record revenue growth year-on-year.
• Working closely with the content teams to define and execute the SEO strategy IDG UK's website traffic has grown 400% in the last 18 months
• IDG UK's named AOP 2015 Publisher of the Year and The Content Team of the Year at the British Media Awards 2014.
• Social media presence across IDG UK brands has grown exponentially in size, reaching over 550,000 followers through Facebook and Twitter.
• Delivered the redevelopment of several of IDG UKs brand websites. Macworld, CIO and Techworld. Subsequently Macworld UK contributes over £2 million to our affiliate partners and was nominated for Website of the Year at the AOP Awards.
Responsibilities
• Demand Generation: Lead the demand generation and marketing communications functions to drive predictable and scalable pipeline generation and market awareness with highly effective campaign marketing strategies.
• Marketing Strategy: Reported directly into the Board, responsible for proposing, developing, testing and executing multi-channel acquisition programs (content, events, paid media, PR, organic, social etc) to drive growth through brand awareness, lead generation and customer retention.
• Sales Support: In charge of the creation and delivery of all commercial marketing assets and supporting collateral for the sales team to effectively sell events, products, services and brands - core pitches, commercial galleries, proposal templates, performance reporting, case study libraries, white papers
• CRM: Driving online audience acquisition, in charge of all online, email and direct marketing activities. IDG UK brands reach over 30 million unique users each month with 150,000 subscribers.
• Paid Marketing: Responsible for managing paid digital channels including search, social, display, affiliates and aggregators as well as managing digital and creative agencies.
• Content Marketing & Social: Develop content promotion plans across marketing channels (social networks, paid ads, content syndication, blog, display, web and email) across all brands.
• Events: With an annual slate of over 30 events, responsible for the complete P&L and budget management along with creating and implementing marketing strategies to drive attendance for all events.
• PR: In charge of all marketing communications, including Awards entries and PR strategies
• Thought Leadership & Research: Tasked with the fielding and analysis of quarterly marketing road show materials, including thought leadership programs, which are then packaged together for the sales team to take to market.
• Budget Control & P&L: Marketing budget £750,000 per annum.
• GDPR: IDG UK GDPR representative, making sure that all websites, data, registration processes and partners are GDPR compliant
• Lead and develop the Marketing Team: Leadership and management of 5 direct reports
Achievements:
• Set and exceeded ambitious growth marketing targets resulting in IDG UK becoming the most profitable business unit across 97 countries for the last 2 years
• Utilising the customer database and the internal teams I created and executed the Thought Leadership Research Program, contributing £500 000 to the business in the last 12 months.
• IDG UK events are currently performing at an all-time high contributing £2 million revenue this year. Responsible for the P&L I have driven this success. Over the past 12 months, attendee volume is up 10%, with 20% record revenue growth year-on-year.
• Working closely with the content teams to define and execute the SEO strategy IDG UK's website traffic has grown 400% in the last 18 months
• IDG UK's named AOP 2015 Publisher of the Year and The Content Team of the Year at the British Media Awards 2014.
• Social media presence across IDG UK brands has grown exponentially in size, reaching over 550,000 followers through Facebook and Twitter.
• Delivered the redevelopment of several of IDG UKs brand websites. Macworld, CIO and Techworld. Subsequently Macworld UK contributes over £2 million to our affiliate partners and was nominated for Website of the Year at the AOP Awards.
Direct marketing, Twitter, Support, Growth, Affiliate, B2B, Testing, CIO, Web, Retention, Budget, Search, Campaign, B2C, Online, ADS, Performing, Processes, UP, Social, Database, Content marketing, Seo, Marketing, MArketing Strategy, Websites, Research, Facebook, B2c marketing, CRM, Social Media, GDpr, Pr, Content, Management, Leadership, Sales, Website, Blog, Technology
2010 - 2011
job
BRAND MARKETING MANAGER
FUTURE PUBLISHING.
(Fixed contract - Maternity Cover)
Future PLC, a global multi-platform media company and leading digital business.
Future PLC, a global multi-platform media company and leading digital business.
Marketing, PLC, Manager
2010 - 2010
job
SENIOR ACCOUNT MANAGER ON THE WALT DISNEY ACCOUNT
THE COMMUNICATION AGENCY.
A long-established, award-winning agency that specialised in brand response and customer relationship marketing.
Marketing, Account Manager, Manager, Winning
2008 - 2010
job
PROMOTIONS & MARKETING MANAGER
EXPRESS NEWSPAPERS.
Marketing and promotions across the Daily and Sunday Express.
Marketing, Express, Manager
2006 - 2008
job
SENIOR ACCOUNT EXECUTIVE
MASH MARKETING LTD.
The UK's leading provider of promotional, corporate and in-store staff and have provided staffing for some of the UK's most prestigious brands and events.
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