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jobs
Digital Analytics, Strategy & Optimisation Specialist
Paul Parker
,
Warlingham, United Kingdom
Experience
Other titles
Skills
I'm offering
A passion for website and customer journey optimisation with a proven track-record of delivery of analytics solutions. Skilled with multiple tools and in various disciplines thanks to a diverse 8-year career spent both client and agency side working in industries including e-commerce, publishing, events, fashion and travel.
Certified product manager and CSPO; experienced web analyst, confident as a project lead or client, agency or developer liaison with excellent communication and relationship management skills.
With a demonstrable past in working with globally diverse teams and a proven track record for successful delivery of digital propositions and transformative business programmes, my skills and adaptability enable me to be highly effective in delivering high-quality solutions that facilitate organisational change.
Certified product manager and CSPO; experienced web analyst, confident as a project lead or client, agency or developer liaison with excellent communication and relationship management skills.
With a demonstrable past in working with globally diverse teams and a proven track record for successful delivery of digital propositions and transformative business programmes, my skills and adaptability enable me to be highly effective in delivering high-quality solutions that facilitate organisational change.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
job
Digital Strategist
Adapt Worldwide.
London, UK
Type of business and sector
Adapt Worldwide, a Welocalize company is a young and dynamic multilingual digital marketing and transcreation agency working with globally recognised brands including Zoopla, Canon and Book Depository.
Position held Digital Strategist
Achievements
◦ Defined KPI and reporting methodology framework to be deployed as a service offering to existing and potential clients
◦ Developed a UX, CJ and analytics auditing methodology to be deployed across various client sectors in order to systematically identify optimisation strategies
◦ Audited the on-site experience and analytics capabilities of the Book Depository and Canon retail partner websites to form recommendations to improve conversion rates in key markets
◦ Successfully defined and deployed a tracking and analytics framework for Alloga global and regional websites via Google Tag Manager
◦ Worked to enhance the existing Adapt pitching process and offer extended services which include analytics and CRO alongside digital transformation.
Type of business and sector
Adapt Worldwide, a Welocalize company is a young and dynamic multilingual digital marketing and transcreation agency working with globally recognised brands including Zoopla, Canon and Book Depository.
Position held Digital Strategist
Achievements
◦ Defined KPI and reporting methodology framework to be deployed as a service offering to existing and potential clients
◦ Developed a UX, CJ and analytics auditing methodology to be deployed across various client sectors in order to systematically identify optimisation strategies
◦ Audited the on-site experience and analytics capabilities of the Book Depository and Canon retail partner websites to form recommendations to improve conversion rates in key markets
◦ Successfully defined and deployed a tracking and analytics framework for Alloga global and regional websites via Google Tag Manager
◦ Worked to enhance the existing Adapt pitching process and offer extended services which include analytics and CRO alongside digital transformation.
Transformation, Pitching, Manager, Framework, Google, Optimization, Cro, Transcreation, KPI, Digital Marketing, Service, Analytics, Retail, Google tag manager, Digital transformation, Websites, UX, Marketing
2017 - 2018
job
Senior Digital Acquisition and Retention Manager
Private Equity International Media.
London, UK
Type of business and sector
PEI, headquartered in London, New York and Hong Kong, serves 6,000 professional customers in more than 1,500 organisations across 80 countries, delivering market information, analysis and events exclusively for alternative asset finance and investment.
Position held Senior Digital Acquisition and Retention Manager
Achievements
◦ Successfully defined and deployed a data layer alongside GTM for 8 new publishing websites in conjunction with an analytics partner whom I sourced; resulting in exceptional analytics reporting capabilities
◦ Designated SME and delivery lead for E-Commerce and Analytics within the Agile team during digital transformation; liaising regularly with developers to write user stories, acceptance criteria and testing scenarios
◦ Implemented a CRO strategy utilising Hotjar and Google Optimize to enable hypothesis validation and a/b testing to increase online conversion rates of subscriptions and book purchases.
◦ Designated marketing product management lead, prioritising backlog items and liaising with the SCRUM team while successfully launching a new ESP and retiring the previous platform
◦ Defined the paid search strategy for events marketing and successfully sourced and onboarded an agency partner to drive the push for increased online delegate numbers across multiple platforms.
◦ Worked across departments to define measurement plans and closed loop reporting; aggregating key metrics from multiple data sources and visualising reports in Tableau and GDS for day to day use
◦ Collaborated with SEO agency partner to successfully migrate the publishing sites from Ektron to WordPress with minimal short-term traffic loss and excellent long-term traffic growth prospects.
Type of business and sector
PEI, headquartered in London, New York and Hong Kong, serves 6,000 professional customers in more than 1,500 organisations across 80 countries, delivering market information, analysis and events exclusively for alternative asset finance and investment.
Position held Senior Digital Acquisition and Retention Manager
Achievements
◦ Successfully defined and deployed a data layer alongside GTM for 8 new publishing websites in conjunction with an analytics partner whom I sourced; resulting in exceptional analytics reporting capabilities
◦ Designated SME and delivery lead for E-Commerce and Analytics within the Agile team during digital transformation; liaising regularly with developers to write user stories, acceptance criteria and testing scenarios
◦ Implemented a CRO strategy utilising Hotjar and Google Optimize to enable hypothesis validation and a/b testing to increase online conversion rates of subscriptions and book purchases.
◦ Designated marketing product management lead, prioritising backlog items and liaising with the SCRUM team while successfully launching a new ESP and retiring the previous platform
◦ Defined the paid search strategy for events marketing and successfully sourced and onboarded an agency partner to drive the push for increased online delegate numbers across multiple platforms.
◦ Worked across departments to define measurement plans and closed loop reporting; aggregating key metrics from multiple data sources and visualising reports in Tableau and GDS for day to day use
◦ Collaborated with SEO agency partner to successfully migrate the publishing sites from Ektron to WordPress with minimal short-term traffic loss and excellent long-term traffic growth prospects.
User stories, Manager, Hotjar, Online, Google, Search, Cro, Retention, Testing, Transformation, Growth, Finance, Wordpress, Analytics, Management, Tableau, Agile, E-commerce, Digital transformation, Product Management, Websites, Scrum, Marketing, Seo
2011 - 2015
job
Account Manager
Mirabelle Communications.
Croydon, UK
Type of business and sector
Mirabelle Communications is a boutique advertising and marketing services agency which delivers integrated solutions, strategy and execution to a range of industries including fashion and tourism.
Position held Account Manager
Achievements
◦ Bought TV advertising spots and secured sponsorship deals on major networks in the UK and Ireland for fashion and tourism brands
◦ Worked closely with designers and developers to overhaul the UX of several e-commerce websites and ultimately increase sales.
◦ Single-handedly booked, managed and optimised a £100k+ fully integrated digital and cross-platform marketing campaign for a luxury tourist board
◦ Worked closely with designers on numerous campaigns to develop concepts, create marketing assets and design creative for international campaigns
◦ Designed and executed TV advert for the Top Gear Festival in Barbados which included sourcing the video, working with editors, recording VO and ultimately executing the campaign across VOD in the UK.
◦ Wrote website and PR copy for numerous travel brands including press releases, blogs, marketing material and email announcements
◦ Developed extensive knowledge of TV advertising ratings and audience evaluation systems
Type of business and sector
Mirabelle Communications is a boutique advertising and marketing services agency which delivers integrated solutions, strategy and execution to a range of industries including fashion and tourism.
Position held Account Manager
Achievements
◦ Bought TV advertising spots and secured sponsorship deals on major networks in the UK and Ireland for fashion and tourism brands
◦ Worked closely with designers and developers to overhaul the UX of several e-commerce websites and ultimately increase sales.
◦ Single-handedly booked, managed and optimised a £100k+ fully integrated digital and cross-platform marketing campaign for a luxury tourist board
◦ Worked closely with designers on numerous campaigns to develop concepts, create marketing assets and design creative for international campaigns
◦ Designed and executed TV advert for the Top Gear Festival in Barbados which included sourcing the video, working with editors, recording VO and ultimately executing the campaign across VOD in the UK.
◦ Wrote website and PR copy for numerous travel brands including press releases, blogs, marketing material and email announcements
◦ Developed extensive knowledge of TV advertising ratings and audience evaluation systems
Sales, Manager, Sponsorship, Campaign, International, Festival, Account Manager, Blogs, TV, Website, Design, Sourcing, Pr, Fashion, Advertising, E-commerce, Websites, UX, Video, Marketing
My education
2009
-
2011
University of the West of England
Masters, Marketing
Masters, Marketing
2006
-
2009
University of Kent
BSc, Psychology
BSc, Psychology
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