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Digital Analytics, Strategy & Optimisation Specialist

Paul Parker , Warlingham, United Kingdom


5 - 9 years

Other titles

Digital Strategist Senior Digital Acquisition and Retention Manager Account Manager


Google analytics Google tag manager Customer experience Product Management Analytics + 6 more

I'm offering


United Kingdom

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Ready for

  Smaller project
  Larger project
  Ongoing relation / part-time
  Full time contractor


Typically available one month ahead

My experience

2018 - ?   job
Digital Strategist Adapt Worldwide.
London, UK
Type of business and sector
Adapt Worldwide, a Welocalize company is a young and dynamic multilingual digital marketing and transcreation agency working with globally recognised brands including Zoopla, Canon and Book Depository.

Position held Digital Strategist
◦ Defined KPI and reporting methodology framework to be deployed as a service offering to existing and potential clients
◦ Developed a UX, CJ and analytics auditing methodology to be deployed across various client sectors in order to systematically identify optimisation strategies
◦ Audited the on-site experience and analytics capabilities of the Book Depository and Canon retail partner websites to form recommendations to improve conversion rates in key markets
◦ Successfully defined and deployed a tracking and analytics framework for Alloga global and regional websites via Google Tag Manager
◦ Worked to enhance the existing Adapt pitching process and offer extended services which include analytics and CRO alongside digital transformation.
Transformation, Pitching, Direktør, Framework, Google, Optimisation, Cro, Transcreation, KPI, Digital Marketing, Service, Analytics, Retail, Google tag manager, Digital transformation, Websites, UX, Marketing

2017 - 2018   job
Senior Digital Acquisition and Retention Manager Private Equity International Media.
London, UK
Type of business and sector
PEI, headquartered in London, New York and Hong Kong, serves 6,000 professional customers in more than 1,500 organisations across 80 countries, delivering market information, analysis and events exclusively for alternative asset finance and investment.

Position held Senior Digital Acquisition and Retention Manager
◦ Successfully defined and deployed a data layer alongside GTM for 8 new publishing websites in conjunction with an analytics partner whom I sourced; resulting in exceptional analytics reporting capabilities
◦ Designated SME and delivery lead for E-Commerce and Analytics within the Agile team during digital transformation; liaising regularly with developers to write user stories, acceptance criteria and testing scenarios
◦ Implemented a CRO strategy utilising Hotjar and Google Optimize to enable hypothesis validation and a/b testing to increase online conversion rates of subscriptions and book purchases.
◦ Designated marketing product management lead, prioritising backlog items and liaising with the SCRUM team while successfully launching a new ESP and retiring the previous platform
◦ Defined the paid search strategy for events marketing and successfully sourced and onboarded an agency partner to drive the push for increased online delegate numbers across multiple platforms.
◦ Worked across departments to define measurement plans and closed loop reporting; aggregating key metrics from multiple data sources and visualising reports in Tableau and GDS for day to day use
◦ Collaborated with SEO agency partner to successfully migrate the publishing sites from Ektron to WordPress with minimal short-term traffic loss and excellent long-term traffic growth prospects.
User stories, Manager, Hotjar, Online, Google, Search, Cro, Retention, Testing, Transformation, Growth, Finance, Wordpress, Analytics, Management, Tableau, Agile, E-commerce, Digital transformation, Product Management, Websites, Scrum, Marketing, SEO

2011 - 2015   job
Account Manager Mirabelle Communications.
Croydon, UK
Type of business and sector
Mirabelle Communications is a boutique advertising and marketing services agency which delivers integrated solutions, strategy and execution to a range of industries including fashion and tourism.

Position held Account Manager
◦ Bought TV advertising spots and secured sponsorship deals on major networks in the UK and Ireland for fashion and tourism brands
◦ Worked closely with designers and developers to overhaul the UX of several e-commerce websites and ultimately increase sales.
◦ Single-handedly booked, managed and optimised a £100k+ fully integrated digital and cross-platform marketing campaign for a luxury tourist board
◦ Worked closely with designers on numerous campaigns to develop concepts, create marketing assets and design creative for international campaigns
◦ Designed and executed TV advert for the Top Gear Festival in Barbados which included sourcing the video, working with editors, recording VO and ultimately executing the campaign across VOD in the UK.
◦ Wrote website and PR copy for numerous travel brands including press releases, blogs, marketing material and email announcements
◦ Developed extensive knowledge of TV advertising ratings and audience evaluation systems
Sales, Manager, Sponsorship, Campaign, International, Festival, Account Manager, Blogs, TV, Website, Design, Sourcing, PR, Fashion, Advertising, E-commerce, Websites, UX, Video, Marketing

My education

2009 - 2011
University of the West of England
Masters, Marketing

2006 - 2009
University of Kent
BSc, Psychology

My resume

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