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jobs
B2B Strategic Planner
Adam Bennington
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Dynamic and resourceful, specialising in communications, content and campaign strategy, I have been successful in the design, development and delivery of sophisticated multi-channel marketing solutions for a wide range of clients across various industry sectors. With a proven ability to prioritise workloads across large, complex European and global accounts, I aim to deliver the best in customer experience, to expedite new commercial prospects wherever possible, improve overall account performance, and realise optimal results for both client and agency.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Spanish
Good
Ready for
Larger project
Full time contractor
Available
My experience
2018 - ?
job
Strategy Lead
Saatchi & Saatchi Pro.
Saatchi & Saatchi Pro is the B2B marketing division within the Publicis Groupe main creative agency, Saatchi & Saatchi.
• Head hunted from former role at Metia by Magnus Club to join interim MD & ECD to support all strategy & planning works across all B2B agency clients during period of significant agency transformation.
• Strategy lead for first agency B2B delivery for Visa Europe. Developed architecture, messaging & content strategy for pan European B2B2C PSD2 issuer and cardholder awareness program.
• Developed program architecture and content strategy for Oracle "intrapreneur" engagement program.
• Main agency planning lead on successful Saatchi & Saatchi T-Systems creative positioning pitch.
• Developed campaign architecture for Pimco's Dynamic Multi Asset Fund anniversary campaign.
• Led strategy on Vaillant & Glow-worm installer loyalty programs. Including campaign, comms and content planning.
• Line management responsibilities for newly recruited mid-weight planner.
• Head hunted from former role at Metia by Magnus Club to join interim MD & ECD to support all strategy & planning works across all B2B agency clients during period of significant agency transformation.
• Strategy lead for first agency B2B delivery for Visa Europe. Developed architecture, messaging & content strategy for pan European B2B2C PSD2 issuer and cardholder awareness program.
• Developed program architecture and content strategy for Oracle "intrapreneur" engagement program.
• Main agency planning lead on successful Saatchi & Saatchi T-Systems creative positioning pitch.
• Developed campaign architecture for Pimco's Dynamic Multi Asset Fund anniversary campaign.
• Led strategy on Vaillant & Glow-worm installer loyalty programs. Including campaign, comms and content planning.
• Line management responsibilities for newly recruited mid-weight planner.
Marketing, B2B Marketing, Oracle, Content, Management, Architecture, Support, Transformation, B2B, Content strategy, Campaign, Interim, LED
2018 - 2018
job
Client Partner
Metia.
Metia is a global B2B performance marketing agency. Using data driven insight strategies to provide social, content and channel marketing solutions to international enterprise technology clients.
• Business lead for $200k audience, category & competitor research program for Verizon Enterprise Solutions (VES) Connectivity & Security pillars
• Strategic lead for VES Connectivity & Security content & campaign strategy. Developed campaign architecture for VES Security Risk Report and BPAM product launch programs.
• Pitch lead for Verizon Connect Brand & Comms Strategy RFP
• Campaign architect for Oracle Anti Money Laundering & FCCM awareness program. $80k video content program.
• Strategic support for Intel AI use case content program, SAP MWC Cloud Platform engagement program, Amazon Web Services customer reference content program.
• Line management responsibilities for 4 Account Directors.
• Business lead for $200k audience, category & competitor research program for Verizon Enterprise Solutions (VES) Connectivity & Security pillars
• Strategic lead for VES Connectivity & Security content & campaign strategy. Developed campaign architecture for VES Security Risk Report and BPAM product launch programs.
• Pitch lead for Verizon Connect Brand & Comms Strategy RFP
• Campaign architect for Oracle Anti Money Laundering & FCCM awareness program. $80k video content program.
• Strategic support for Intel AI use case content program, SAP MWC Cloud Platform engagement program, Amazon Web Services customer reference content program.
• Line management responsibilities for 4 Account Directors.
Web Services, Social, RFP, Enterprise, Campaign, Web, Amazon, International, B2B, Ai, Support, Architecture, Marketing, Security, Technology, Management, Content, Amazon Web Services, SAP, Oracle, Cloud, Research, Video content, Video
2017 - 2017
freelance
Freelance Strategy Consultant
Africell.
Africell is a Lebanese based mobile network provider, operating in four African markets, Sierra Leone, Gambia, Democratic Republic of Congo, and Uganda. Currently the fastest growing mobile network operator on the continent.
• Providing consultancy and strategic support to develop improved market/consumer insight and to increase brand awareness/loyalty across Africell's marketing to Ugandan market subscription base.
• Scope of work included new quantitative & qualitative research methods, persona development, customer journey/experience mapping and messaging hierarchy and content strategy.
FFA Private Bank (Beirut)
• Providing consultancy and strategic support to develop improved market/consumer insight and to increase brand awareness/loyalty across Africell's marketing to Ugandan market subscription base.
• Scope of work included new quantitative & qualitative research methods, persona development, customer journey/experience mapping and messaging hierarchy and content strategy.
FFA Private Bank (Beirut)
Marketing, Research, Qualitative research, Content, Network, Support, Development, Content strategy
2017 - 2017
freelance
Freelance Strategy Consultant
Capital Markets, Wealth Management, Investment Banking and Real Estate.
Lebanon specializing in the fields of Capital Markets, Wealth Management, Investment Banking and Real Estate.
• Development of customer centric digital marketing strategy for FFA's Real Estate division. Organisation wide content audit & business owner interviews
• Included specification for audience personas, customer journey mapping and content strategy
• Developed campaign architecture and messaging framework for brand awareness campaign, "FFA Talks". Designed to address newly identified audience themes with new thought leadership content, and served through new communications strategy.
• Delivered recommendations on resource & structure within growing marketing team, guidance on agency briefing & selection, prioritised web development and approach to CRM integration & Marketing Automation.
• Development of customer centric digital marketing strategy for FFA's Real Estate division. Organisation wide content audit & business owner interviews
• Included specification for audience personas, customer journey mapping and content strategy
• Developed campaign architecture and messaging framework for brand awareness campaign, "FFA Talks". Designed to address newly identified audience themes with new thought leadership content, and served through new communications strategy.
• Delivered recommendations on resource & structure within growing marketing team, guidance on agency briefing & selection, prioritised web development and approach to CRM integration & Marketing Automation.
Architecture, Framework, Audit, Campaign, Audit, Web, Organization, Content strategy, Development, Digital Marketing Strategy, Banking, Digital Marketing, Leadership, Management, Integration, Content, Marketing Automation, Automation, CRM, MArketing Strategy, Marketing
2015 - 2017
job
Campaign & Content Strategist (Senior Account Director)
OgilvyOne Business.
OgilvyOne Business is the UK's largest global B2B agency and part of the Ogilvy Group Worldwide network. Providing award winning customer engagement solutions, including strategy and planning, brand development, content creation and campaign management. My role was focused exclusively on campaign strategy and strategic account development.
• Strategic and account lead for year-long global digital & social campaign for Sage, promoting core Accounting, Accountant and Payments product sets.
• Managed development of strategy, creative concepts, visual design, messaging hierarchy and customer journey. Managed team of Acct Dir. and 2 Acct Mgrs.
• Led agency team delivering organisation wide re-brand, global content audit and content strategy for Iron Mountain. Developed full strategy for pan Euro Chain of Custody campaign.
• Strategy lead for 5G & IOT global awareness campaign for Nokia Networks. Developed overall campaign proposition, persona development, messaging, measurement framework and content and channel activation strategy.
• Strategic contributor to develop global digital marketing transformation proposal for Nokia Networks; an exploration and analysis into the business, process and organisational change required to align and integrate global marketing function into sales process.
• Developed campaign strategy for digital awareness campaign for Nokia Networks to promote their Airframe Cloud Data Centre Solution. Scope covered creative messaging, content, display/social media communications planning and lead generation nurture programs. $200k social activation budget resulted.
• Strategy lead for successful pitch for Oracle Cloud IaaS global awareness campaign. $1.8m budget, developed messaging and content framework, activation strategy. Included brand perception and market research studies
Key Partners: Neo, Salesforce, Eloqua, Freedman International, Bite Global, Market One, Marketo, CMG, Zenith, Longitude Research, Millward Brown, Populous, Social Labs
Notable Achievements:
• Developed and ratified Sage's first global campaign execution process. This was adopted as a blueprint model for subsequent OOB campaign rollout.
• Secured $470k retained budget for Iron Mountain 2016/2017 content development programme. Scope covered whitepaper suites, editorial, video, social content and rich, interactive media.
• Secured $120k content development program for Nokia's Airframe Cloud offering. Included video and thought leadership materials.
• Success with Oracle Cloud IaaS campaign pitch led to new (successful) pitch opportunity for Oracle IaaS Education and Renewals portal. $220k UX/design/build/content project resulted.
• Strategic and account lead for year-long global digital & social campaign for Sage, promoting core Accounting, Accountant and Payments product sets.
• Managed development of strategy, creative concepts, visual design, messaging hierarchy and customer journey. Managed team of Acct Dir. and 2 Acct Mgrs.
• Led agency team delivering organisation wide re-brand, global content audit and content strategy for Iron Mountain. Developed full strategy for pan Euro Chain of Custody campaign.
• Strategy lead for 5G & IOT global awareness campaign for Nokia Networks. Developed overall campaign proposition, persona development, messaging, measurement framework and content and channel activation strategy.
• Strategic contributor to develop global digital marketing transformation proposal for Nokia Networks; an exploration and analysis into the business, process and organisational change required to align and integrate global marketing function into sales process.
• Developed campaign strategy for digital awareness campaign for Nokia Networks to promote their Airframe Cloud Data Centre Solution. Scope covered creative messaging, content, display/social media communications planning and lead generation nurture programs. $200k social activation budget resulted.
• Strategy lead for successful pitch for Oracle Cloud IaaS global awareness campaign. $1.8m budget, developed messaging and content framework, activation strategy. Included brand perception and market research studies
Key Partners: Neo, Salesforce, Eloqua, Freedman International, Bite Global, Market One, Marketo, CMG, Zenith, Longitude Research, Millward Brown, Populous, Social Labs
Notable Achievements:
• Developed and ratified Sage's first global campaign execution process. This was adopted as a blueprint model for subsequent OOB campaign rollout.
• Secured $470k retained budget for Iron Mountain 2016/2017 content development programme. Scope covered whitepaper suites, editorial, video, social content and rich, interactive media.
• Secured $120k content development program for Nokia's Airframe Cloud offering. Included video and thought leadership materials.
• Success with Oracle Cloud IaaS campaign pitch led to new (successful) pitch opportunity for Oracle IaaS Education and Renewals portal. $220k UX/design/build/content project resulted.
Campaign, Budget, Development, Global Marketing, Transformation, B2B, International, Content strategy, Organization, Audit, Content Development, Audit, Accountant, Whitepaper, Portal, Marketo, Framework, LED, Winning, Social, Oracle, Social Media, Design, Marketing, Video, UX, Research, Market research, Cloud, Content creation, Digital Marketing, Salesforce, Visual design, Content, Management, Iot, Leadership, Sales, Network
2015 - 2015
temp
Account Director (6m Contract)
VCCPme.
VCCP are one of the UK's leading integrated digital agencies, providing full spectrum, through-the-line marketing solutions to some of the world's biggest brands.
• Headhunted from Hugo & Cat by Director of Comms & Planning at VCCPme, to lead newly won Kia Digital account. Referred from European Account Director role previously held at Amaze.
• Tasked with developing and managing a cross divisional account team (VCCPme, VCCPKin, VCCP Digital) to run all aspects of Kia's strategy and output across CRM, brand comms, social media, content, media collateral and web infrastructure.
• Managing working relations across broad client agency roster
Key Partners: Sitecore, Occam, Reevoo, Adobe, Innocean Worldwide, Havas, Teradata
Notable Achievements:
• Led first cross agency, integrated planning and discovery project for upcoming C'eed model launch. Resulted in first opportunity for VCCP team to own creative territory for new vehicle launch. Enabled VCCP direction over creative executions across all marketing channels.
• Integrated new Teradata CMS Broadcast tool into CRM lifecycle program, allowing for "first time" segmented email comms.
• Lead stakeholder in major data migration project, to transfer all Kia marketing data sets from Occam (incumbent partner) to VCCP.
• Headhunted from Hugo & Cat by Director of Comms & Planning at VCCPme, to lead newly won Kia Digital account. Referred from European Account Director role previously held at Amaze.
• Tasked with developing and managing a cross divisional account team (VCCPme, VCCPKin, VCCP Digital) to run all aspects of Kia's strategy and output across CRM, brand comms, social media, content, media collateral and web infrastructure.
• Managing working relations across broad client agency roster
Key Partners: Sitecore, Occam, Reevoo, Adobe, Innocean Worldwide, Havas, Teradata
Notable Achievements:
• Led first cross agency, integrated planning and discovery project for upcoming C'eed model launch. Resulted in first opportunity for VCCP team to own creative territory for new vehicle launch. Enabled VCCP direction over creative executions across all marketing channels.
• Integrated new Teradata CMS Broadcast tool into CRM lifecycle program, allowing for "first time" segmented email comms.
• Lead stakeholder in major data migration project, to transfer all Kia marketing data sets from Occam (incumbent partner) to VCCP.
Social Media, Marketing, CMS, CRM, SoMe, C, Content, Sitecore, Adobe, Infrastructure, Web, Teradata, Direction, LED, Social
2013 - 2015
job
Senior Account Director
Hugo and Cat Ltd.
Hugo and Cat is a London based independent creative digital agency. Positioned at the intersection of business strategy, customer insights, CX, technology enablement and customer lifecycle management, Hugo and Cat drive ideas for brands to offer greater value to customers through the design of great content and services.
• Serving as the Client Service Team's Senior Account Director, reporting directly to Managing Director, leading Account Management team across four of the agency's pillar accounts - M&G Investments, Microsoft Mobile (formally Nokia), Volkswagen Commercial Vehicles and L'Oreal.
• Working alongside Operations Director, Head of Creative, and Head of UX & Planning to develop accounts vertically/horizontally against target driven objectives. Accountable for forecasting, planning and delivery against defined strategic roadmap.
• Collaborative, multi-agency workshop solution design, pitch and delivery of full spectrum digital services, including: UX/IA driven enterprise CMS design and build, mobile/responsive design, content development & publishing strategies; user journey definition; persona mapping; audience insight; video for web, multi-channel campaigns, social media campaign planning, communications planning, brand planning, web analytics insight, CRM integrations and web personalisation.
• Lead stakeholder across numerous new business pitches and RFPs. Responsible for pitch team structuring, planning and approach, solution design, compiling presentation and supporting sales/marketing collateral.
• Senior client and partner management. Extending strategic and operational working relationships, supporting client-side business and process transformation programmes.
Key Partners: Sitecore, Salesforce, Pardot, Umbraco, Contently, NewsCred, White.net, Kurtosys, RPlan, Rackspace, Tribal DDB, Arthur, Factory Media, VICE Media
Awards:
• Drum 2014, Digital Agency of the Year Nominee - http://www.thedrumnetworkawards.co.uk/results/148
• W3 Awards 2014, Silver - Nokia Asha Fastlane
Notable Achievements:
• Led successful pitch for Volkswagen Commercial Vehicles. Two-month engagement/pitch process secured (from incumbent European agency) VW California section redesign/build, web/social content strategy, asset production, editorial support, and production of product/lifestyle films. Total value £108k, and successful delivery facilitated £220k 2015 project pipeline (social content, and new model launch support)
• Inherited distressed M&G account in 2013. Developed client "re-engagement" programme (fulfilled 2014 and ongoing), consisting of successful pitch and delivery of:
◦ Site "Fund Centre" environment, value £165k
◦ Modularised Asset Class environment, localised 16 markets/9 languages, total value £141k. Extended to include additional environment to support all M&G Market Insights and Updates editorials
◦ Sitecore CMS- Salesforce CRM integration. Integration of site suite's email preference centre with CRM DB. Provided the POC foundation for upcoming 2015 web personalisation project (40% of forecasted account pipeline)
• Successful pitch to new Microsoft sponsor for Microsoft (formally Nokia) Lumia Storyteller App marketing tool kit. Package consisted of site section UX/IA design, supporting lifestyle film (https://lumiastoryteller.com/) with total value of €140k. Successful working relationship with new Microsoft stakeholders expedite route to significant Windows10 global launch pitch.
• Successful pitch for L'Oreal Skinceuticals brand. Supporting web assets and B2B/B2C comms programme. Further programme development resulted in successful pitch for L'Oreal's Lancome brand.
• Serving as the Client Service Team's Senior Account Director, reporting directly to Managing Director, leading Account Management team across four of the agency's pillar accounts - M&G Investments, Microsoft Mobile (formally Nokia), Volkswagen Commercial Vehicles and L'Oreal.
• Working alongside Operations Director, Head of Creative, and Head of UX & Planning to develop accounts vertically/horizontally against target driven objectives. Accountable for forecasting, planning and delivery against defined strategic roadmap.
• Collaborative, multi-agency workshop solution design, pitch and delivery of full spectrum digital services, including: UX/IA driven enterprise CMS design and build, mobile/responsive design, content development & publishing strategies; user journey definition; persona mapping; audience insight; video for web, multi-channel campaigns, social media campaign planning, communications planning, brand planning, web analytics insight, CRM integrations and web personalisation.
• Lead stakeholder across numerous new business pitches and RFPs. Responsible for pitch team structuring, planning and approach, solution design, compiling presentation and supporting sales/marketing collateral.
• Senior client and partner management. Extending strategic and operational working relationships, supporting client-side business and process transformation programmes.
Key Partners: Sitecore, Salesforce, Pardot, Umbraco, Contently, NewsCred, White.net, Kurtosys, RPlan, Rackspace, Tribal DDB, Arthur, Factory Media, VICE Media
Awards:
• Drum 2014, Digital Agency of the Year Nominee - http://www.thedrumnetworkawards.co.uk/results/148
• W3 Awards 2014, Silver - Nokia Asha Fastlane
Notable Achievements:
• Led successful pitch for Volkswagen Commercial Vehicles. Two-month engagement/pitch process secured (from incumbent European agency) VW California section redesign/build, web/social content strategy, asset production, editorial support, and production of product/lifestyle films. Total value £108k, and successful delivery facilitated £220k 2015 project pipeline (social content, and new model launch support)
• Inherited distressed M&G account in 2013. Developed client "re-engagement" programme (fulfilled 2014 and ongoing), consisting of successful pitch and delivery of:
◦ Site "Fund Centre" environment, value £165k
◦ Modularised Asset Class environment, localised 16 markets/9 languages, total value £141k. Extended to include additional environment to support all M&G Market Insights and Updates editorials
◦ Sitecore CMS- Salesforce CRM integration. Integration of site suite's email preference centre with CRM DB. Provided the POC foundation for upcoming 2015 web personalisation project (40% of forecasted account pipeline)
• Successful pitch to new Microsoft sponsor for Microsoft (formally Nokia) Lumia Storyteller App marketing tool kit. Package consisted of site section UX/IA design, supporting lifestyle film (https://lumiastoryteller.com/) with total value of €140k. Successful working relationship with new Microsoft stakeholders expedite route to significant Windows10 global launch pitch.
• Successful pitch for L'Oreal Skinceuticals brand. Supporting web assets and B2B/B2C comms programme. Further programme development resulted in successful pitch for L'Oreal's Lancome brand.
Campaign, Service, Technology, Content Development, Support, Development, Transformation, B2B, App, Content strategy, Web, Forecasting, B2C, Production, Responsive, Redesign, Http, Enterprise, CX, Workshop, LED, Social, Movie, Design, Business strategy, Marketing, .Net, Video, UX, CMS, CRM, Account management, Responsive design, Social Media, Salesforce, Umbraco, Content, Integration, Management, Analytics, Sitecore, Net, Sales, User journey
2012 - 2013
job
European Account Director
Amaze Ltd.
Amaze Ltd is one of the UK's leading integrated digital marketing agencies. With a staff base of over 250 across the UK, and a service set covering digital strategy, web design and build, mobile, eCRM, ecommerce, media, PPC, and SEO services
• Chairman for Amaze Team 1 Board. Working alongside Programme Manager, Strategy Director, Creative Director, and Technical Director, collectively responsible for 26 team members (direct line management of 4 AMs and AEs) spread across Manchester, Liverpool and Brussels offices
• Responsible for Amaze's flagship account, Lexus Europe. Annual value of €3.1m. Responsible for P/L, target driven objectives, accountable for all deliverables and revenue, all account planning, strategy and programme definition. Supporting the brand's web presence across 35 locales in 45 different languages.
• Working with specialist technical resource - UX, IA, TA, Creative, SEO, PPC, and Media teams
• Extending scale of the core V10 website suite, design/build of supporting apps, rich interactive 3D content, car configurators, vehicle DB integration, web personalisation, responsive design for tablet, mobile, eCRM integration.
• Managing content rollout across all Europe territories, extending client and market working relationships, consultation and support for all local market agencies.
• Alignment and management of local and pan Euro brand and media agencies, governance of customer lifecycle models, end to end delivery of product launch/update campaigns
Key Partners: CHI, Zenith Optimedia, Tag, Apadmi, SDL, Google, Webtrends, Unruly Media, Tubemogul, Marlon, RTT, Kittcatt Nohr, Fuel, Unit9, Marshall Street, Bazaar Voice, Reevoo, Mannheim
Awards:
• Winner Big Chip 2013, Best Use of Brand in Digital
• FWA Site of the Day (Desktop and Mobile) - Lexus V10 Creating Amazing
• FWA Site of the Day (Desktop and Mobile) - Lexus All New IS Interactive Video
• Chairman for Amaze Team 1 Board. Working alongside Programme Manager, Strategy Director, Creative Director, and Technical Director, collectively responsible for 26 team members (direct line management of 4 AMs and AEs) spread across Manchester, Liverpool and Brussels offices
• Responsible for Amaze's flagship account, Lexus Europe. Annual value of €3.1m. Responsible for P/L, target driven objectives, accountable for all deliverables and revenue, all account planning, strategy and programme definition. Supporting the brand's web presence across 35 locales in 45 different languages.
• Working with specialist technical resource - UX, IA, TA, Creative, SEO, PPC, and Media teams
• Extending scale of the core V10 website suite, design/build of supporting apps, rich interactive 3D content, car configurators, vehicle DB integration, web personalisation, responsive design for tablet, mobile, eCRM integration.
• Managing content rollout across all Europe territories, extending client and market working relationships, consultation and support for all local market agencies.
• Alignment and management of local and pan Euro brand and media agencies, governance of customer lifecycle models, end to end delivery of product launch/update campaigns
Key Partners: CHI, Zenith Optimedia, Tag, Apadmi, SDL, Google, Webtrends, Unruly Media, Tubemogul, Marlon, RTT, Kittcatt Nohr, Fuel, Unit9, Marshall Street, Bazaar Voice, Reevoo, Mannheim
Awards:
• Winner Big Chip 2013, Best Use of Brand in Digital
• FWA Site of the Day (Desktop and Mobile) - Lexus V10 Creating Amazing
• FWA Site of the Day (Desktop and Mobile) - Lexus All New IS Interactive Video
Content, Manager, Google, Responsive, Web, Support, Apps, Service, Website, 3D, Management, Integration, Digital Marketing, Responsive design, Web design, PPC, Ecommerce, UX, Video, Digital Strategy, Marketing, Design, Seo
2006 - 2010
job
Senior Online Client Manager
Trader Media Group Ltd.
Trader Media Group is one of Europe's largest multimedia groups. 2nd Byte provided industry leading digital marketing solutions to the UK's foremost automotive manufacturers and their national dealer networks. Solutions range from network website suites, consumer stock locators, web based stock management, stock marketing campaigns and business intelligence tools, to brand integrated mobile internet applications.
• Operationally responsible for five major online client accounts (comprising 800+ dealers) generating combined revenues of £1.8 million per annum. Delivery and management of multiple online, mobile internet, and print marketing solutions for high profile automotive manufacturers/dealer groups and associated franchised dealer networks.
• Production of all client-facing reporting, provision of analysis and consultancy on large volumes of web analytics data. Identifying and rationalising KPI metrics and deviations/variances, to guide client on enhancements, operational efficiencies, best practice and to identify revenue cross/up sell opportunities.
• Widespread experience of creating and presenting sales and marketing proposals. Lead role in all client training workshops, product launches, and strategic account reviews (often to director level sponsors).
• Monitoring, maintaining, and extending dealer subscription/contract base (against revenue and sales forecast objectives), and usage/performance of marketing solutions across all dealer networks.
Key Clients: Ford, Mazda, Hyundai, Honda, Kia, Jaguar, Jardine, Santander
Notable Achievements:
• Managed successful pitch, build, delivery, and launch of company's flagship stock locator product (to value of £120k)
• Managed development, launch and support of integrated online marketing solution for a major OEM network. Resulted in successful pitch and sale of "bolt-on" enhancements with combined value of £42k.
• Managed successful development, launch and support of bespoke online/print stock marketing tool and integrated website solution for UK's biggest OEM. Overall project worth £80k.
• Successfully managed the sale, implementation, and launch of brand new, fully integrated, real-time vehicle finance quotation system to company's flagship stock locator product. Project worth £65k, and has facilitated successful pitch of solution to second client.
• Operationally responsible for five major online client accounts (comprising 800+ dealers) generating combined revenues of £1.8 million per annum. Delivery and management of multiple online, mobile internet, and print marketing solutions for high profile automotive manufacturers/dealer groups and associated franchised dealer networks.
• Production of all client-facing reporting, provision of analysis and consultancy on large volumes of web analytics data. Identifying and rationalising KPI metrics and deviations/variances, to guide client on enhancements, operational efficiencies, best practice and to identify revenue cross/up sell opportunities.
• Widespread experience of creating and presenting sales and marketing proposals. Lead role in all client training workshops, product launches, and strategic account reviews (often to director level sponsors).
• Monitoring, maintaining, and extending dealer subscription/contract base (against revenue and sales forecast objectives), and usage/performance of marketing solutions across all dealer networks.
Key Clients: Ford, Mazda, Hyundai, Honda, Kia, Jaguar, Jardine, Santander
Notable Achievements:
• Managed successful pitch, build, delivery, and launch of company's flagship stock locator product (to value of £120k)
• Managed development, launch and support of integrated online marketing solution for a major OEM network. Resulted in successful pitch and sale of "bolt-on" enhancements with combined value of £42k.
• Managed successful development, launch and support of bespoke online/print stock marketing tool and integrated website solution for UK's biggest OEM. Overall project worth £80k.
• Successfully managed the sale, implementation, and launch of brand new, fully integrated, real-time vehicle finance quotation system to company's flagship stock locator product. Project worth £65k, and has facilitated successful pitch of solution to second client.
Support, Manager, UP, Online, Guide, Forecast, Production, Internet, Monitoring, Web, Presenting, KPI, Implementation, Development, Digital Marketing, Finance, Workshops, Website, Network, Sales, Analytics, Management, Training, Print, Business Intelligence, Online Marketing, Marketing
2005 - 2006
job
Dealer Communications Account Executive
2nd Byte Ltd.
2nd Byte provides multiple channel marketing solutions to leading networks of manufacturer franchised car dealers across the UK.
• Providing first line operational marketing support to all clients and associated dealer networks. Managing issue resolution and change request delivery.
• Responsible for managing client data and subscription information for all dealer networks (over 2000 dealers), and managing new dealer subscriptions.
• Supporting new product launches, day to day client contact, assisting in new business development.
• Responsible for product training and internal product knowledge, including client facing seminars
Key Clients: Auto Trader, eBay, Exchange & Mart, Fish4, Jaguar, Land Rover, Volvo
Notable Achievements:
• Promoted to Client Manager in March 2006 when 2nd Byte was bought by Trader Media Group.
• Managed company's data and image export service (worth £190k per year). Initiated new company wide procedure for client sign off and documentation for data feed and image services.
• Providing first line operational marketing support to all clients and associated dealer networks. Managing issue resolution and change request delivery.
• Responsible for managing client data and subscription information for all dealer networks (over 2000 dealers), and managing new dealer subscriptions.
• Supporting new product launches, day to day client contact, assisting in new business development.
• Responsible for product training and internal product knowledge, including client facing seminars
Key Clients: Auto Trader, eBay, Exchange & Mart, Fish4, Jaguar, Land Rover, Volvo
Notable Achievements:
• Promoted to Client Manager in March 2006 when 2nd Byte was bought by Trader Media Group.
• Managed company's data and image export service (worth £190k per year). Initiated new company wide procedure for client sign off and documentation for data feed and image services.
Business development, Marketing, Training, Service, Exchange, Support, Development, Ebay, Manager
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