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Freelance Digital Marketing Manager
Sandra Haworth
,
Epsom, United Kingdom
Experience
Other titles
Skills
I'm offering
With over 8 years’ experience in digital marketing and 7 in internal communications, I have a unique skill set that will be an asset to any company.
Based in Epsom, I provide digital services for several small businesses and act as an overflow resource for some digital agencies. My digital services include Wordpress web design, development and content management, search engine and social media advertising, email marketing and google, social and online reputation management analytics reporting.
Prior to freelancing, I was the Digital Manager at a value clothing retailer where I managed the internal team and worked alongside 4 digital agencies. I developed and executed the digital strategy and was the liaison and project driver behind all digital activities. My role included oversight of all digital marketing communication, content planning and marketing, email and social marketing as well as all search and social advertising activities.
Please contact me if you require any more information.
Based in Epsom, I provide digital services for several small businesses and act as an overflow resource for some digital agencies. My digital services include Wordpress web design, development and content management, search engine and social media advertising, email marketing and google, social and online reputation management analytics reporting.
Prior to freelancing, I was the Digital Manager at a value clothing retailer where I managed the internal team and worked alongside 4 digital agencies. I developed and executed the digital strategy and was the liaison and project driver behind all digital activities. My role included oversight of all digital marketing communication, content planning and marketing, email and social marketing as well as all search and social advertising activities.
Please contact me if you require any more information.
Markets
United Kingdom
Language
English
Fluently
Ready for
Ongoing relation / part-time
Full time contractor
Available
My experience
2015 - ?
freelance
Freelance Digital Manager
www.factor3.co.za.
Clients include (not definitive list):
• Sanlam Investments: Analyse and produce digital reports on their various URLs and social media using Google Analytics and social tools
• BrandsEye: Compile monthly ORM reports using their tool for clients
• Fitness Fuel UAE: Develop and implement a social media strategy and media campaigns for the brand
• Heritage estate: Design and send a monthly newsletter and update their CMS
• Pam Golding Properties: Produce their monthly sales report in HTML, manage the production of e-signatures, produce and send franchise newsletters
• Novare Investment: Produce and send their weekly newsletter
• NavyBlueSuits: Redesign website, integrate social media & automate weekly email campaigns www.navybluesuits.co.za
• KleuterAkademie: Redesign website www.akademiekleuters.co.za
• Gina Designs: Develop e-commerce site for jewellery store and assist with Social Marketing www.ginadesigns.co.za
• AIP investments: Design a parallax website in Wordpress www.aip.co.za
• Swim Consult SA: Design a website for a swimming coach www.swimconsultsa.co.za
• Sanlam Investments: Analyse and produce digital reports on their various URLs and social media using Google Analytics and social tools
• BrandsEye: Compile monthly ORM reports using their tool for clients
• Fitness Fuel UAE: Develop and implement a social media strategy and media campaigns for the brand
• Heritage estate: Design and send a monthly newsletter and update their CMS
• Pam Golding Properties: Produce their monthly sales report in HTML, manage the production of e-signatures, produce and send franchise newsletters
• Novare Investment: Produce and send their weekly newsletter
• NavyBlueSuits: Redesign website, integrate social media & automate weekly email campaigns www.navybluesuits.co.za
• KleuterAkademie: Redesign website www.akademiekleuters.co.za
• Gina Designs: Develop e-commerce site for jewellery store and assist with Social Marketing www.ginadesigns.co.za
• AIP investments: Design a parallax website in Wordpress www.aip.co.za
• Swim Consult SA: Design a website for a swimming coach www.swimconsultsa.co.za
Social Media, Design, Html, Marketing, HTML/CSS/Javascript, CMS, E-commerce, Analytics, Sales, Website, Production, Redesign, Google, Manager, Social
2006 - 2018
job
Internal Communications Manager
Virgin Holidays.
- I set up the department from scratch. It was a stand-alone position that required me to do both the strategic and operational work.
- Develop and deliver an internal communication strategy which ensure the understanding of the company’s vision and business goals across all areas
- Use available communication channels (i.e. daily alerts, weekly newsletter, intranet, blogs, business briefings, conferences), implement new ones (more blogs, plasmas) and track effectiveness (web analytics, surveys)
- Drive the intranet CMS system project and train users
- Copywrite or edit all newsletters, blogs, emails, corporate announcements, memos and intranet content
- Responsible for all internal campaigns; working with and build relationships with all business areas to create inventive campaigns, competitions and awareness
- Manage communication for Project RED (a large change project)
- Organise conferences and events
- Develop and deliver an internal communication strategy which ensure the understanding of the company’s vision and business goals across all areas
- Use available communication channels (i.e. daily alerts, weekly newsletter, intranet, blogs, business briefings, conferences), implement new ones (more blogs, plasmas) and track effectiveness (web analytics, surveys)
- Drive the intranet CMS system project and train users
- Copywrite or edit all newsletters, blogs, emails, corporate announcements, memos and intranet content
- Responsible for all internal campaigns; working with and build relationships with all business areas to create inventive campaigns, competitions and awareness
- Manage communication for Project RED (a large change project)
- Organise conferences and events
CMS, Content, Analytics, It, Surveys, Blogs, BEE, Web, UP, Manager, ME
2012 - 2015
job
Digital Manager
Ackermans.
• Develop and deliver the digital strategy for Ackermans in close alignment to the marketing and business strategy
• Oversee the digital process of all platforms (website & social media)
• Continuously drive innovation to keep Ackermans relevant in the digital era
• Provide communication plans taking customer, market and competitor information into account
• Report and analyse digital performance on media, mailers and social media
• Execute the promotional plan
• Closely align and integrate digital with ATL & in-store
• Manage the digital budget
• Advise and influence on all digital initiatives, priorities and opportunities
• Oversee the digital process of all platforms (website & social media)
• Continuously drive innovation to keep Ackermans relevant in the digital era
• Provide communication plans taking customer, market and competitor information into account
• Report and analyse digital performance on media, mailers and social media
• Execute the promotional plan
• Closely align and integrate digital with ATL & in-store
• Manage the digital budget
• Advise and influence on all digital initiatives, priorities and opportunities
Social Media, Business strategy, Marketing, Digital Strategy, Innovation, Website, Budget, Manager, Social
2003 - 2006
job
Internal Communications Manager
Trader Media Group.
• Develop and implement an internal communications strategy on a multi-channel communications infrastructure that delivers internal messages in the most effective and user-friendly manner
• (catering for 3,500 employees in 30 locations across the UK, Europe and SA)
• Create, develop and maintain multiple communication channels encouraging feedback
• Setting and managing the internal communications budget (approximately £200,000)
• Achieving cross-organisational editorial input to internal communications products
• On-going research for the new developments in the internal communications arena (new channels, latest technology, case studies, etc)
• Deliver a change communications plan due to restructuring
• Deliver an effective conference portfolio of 12 Management and 2 Induction Conferences annually
• Show management at events including Motorshow 2003, Bike Show, Caravan Show and Truck Shows (attendance figures between 50,000 – 500,000)
• Corporate hospitality management for product launches, demos
• Ensure that all communication platforms are compliant and consistent with brand guidelines
• Board reports
• Co-ordinate external and internal corporate messages to ensure delivery is consistent
• Development of the corporate website to further promote TMG on the web
• (catering for 3,500 employees in 30 locations across the UK, Europe and SA)
• Create, develop and maintain multiple communication channels encouraging feedback
• Setting and managing the internal communications budget (approximately £200,000)
• Achieving cross-organisational editorial input to internal communications products
• On-going research for the new developments in the internal communications arena (new channels, latest technology, case studies, etc)
• Deliver a change communications plan due to restructuring
• Deliver an effective conference portfolio of 12 Management and 2 Induction Conferences annually
• Show management at events including Motorshow 2003, Bike Show, Caravan Show and Truck Shows (attendance figures between 50,000 – 500,000)
• Corporate hospitality management for product launches, demos
• Ensure that all communication platforms are compliant and consistent with brand guidelines
• Board reports
• Co-ordinate external and internal corporate messages to ensure delivery is consistent
• Development of the corporate website to further promote TMG on the web
Marketing, Research, Pr, Management, Website, Technology, Budget, Development, Infrastructure, Web, Manager
My education
1999
-
2001
Stellenbosch University
B.Comm Business Management, Economics, Marketing, Entrepreneurship, Industrial Psychology
B.Comm Business Management, Economics, Marketing, Entrepreneurship, Industrial Psychology
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