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Commercial Director | Scale - Up | Vertical, Horizontal and Geographic Expansion | Venture Builder | Seeking assignment
Tim Chater
,
Bath, United Kingdom
Experience
Other titles
Skills
I'm offering
Agile and commercial leader with 25 years of leading and advising consumer facing businesses. Deep knowledge of planning and executing marketing, sales and supply chain strategy with operating model design to help B2B/B2B2C companies accelerate growth. Excited by building new business lines and routes to market for enterprises - new ventures/ new channels/ new geographies/ IP commercialisation and business-case definition. Experienced in FMCG, Pharma and Healthcare at plc, PE backed and privately-owned scale. Lecturer/ mentor in Business Schools and tech-transfer units.
Markets
United Kingdom
Links for more
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Language
English
Fluently
Spanish
Good
French
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
project
Board Advisor
0 TO 60 ADVISORS LTD.
0 TO 60 ADVISORS LTD.
Advising start-up and scale-up ventures (sales of up to £10m or more) in B2C, B2B2C, WASH, Healthcare and Wearable sectors. Teaching and mentoring at business schools and in technology accelerators
• Watmuff and Beckett. Working with Exec team to define growth strategy, 24-month operating plans and funding strategy; Leading fund raise and ingoing Non-Executive Chairman. Closing successful investment round end May 2019
• BioFactory. Developing 24-month operational plan and funding strategy to ensure alignment between management team and stakeholders. Introduced CEO to senior NGO and corporates. CEO developing prototype in May 2019
• University of Bath School of Management. Senior Teaching Fellow at (E)MBA, MSc and BBA level including Governance and Accountability in SME's; Entrepreneurship, International Marketing, Innovation, Corporate Venturing. Co-author of MBA level 'live' case study with Professor of Entrepreneurship and Innovation
• Watmuff and Beckett. Working with Exec team to define growth strategy, 24-month operating plans and funding strategy; Leading fund raise and ingoing Non-Executive Chairman. Closing successful investment round end May 2019
• BioFactory. Developing 24-month operational plan and funding strategy to ensure alignment between management team and stakeholders. Introduced CEO to senior NGO and corporates. CEO developing prototype in May 2019
• University of Bath School of Management. Senior Teaching Fellow at (E)MBA, MSc and BBA level including Governance and Accountability in SME's; Entrepreneurship, International Marketing, Innovation, Corporate Venturing. Co-author of MBA level 'live' case study with Professor of Entrepreneurship and Innovation
Marketing, Innovation, Growth strategy, Entrepreneurship, Management, Sales, Mentoring, Technology, Teaching, Growth, Ceo, International, B2C, UP
2015 - 2018
job
Pilot Lite Ventures (PLV)
PILOT LITE VENTURES.
is backed by GE Ventures and works exclusively with corporates to find and commercialise intellectual property with clients such as Molson Coors, Diageo, PepsiCo, GSK, Nestlé, Healthcare at Home, NHS
Executive Partner and Programme Lead
Reporting to CEO, responsible for planning, resourcing, budgeting, validating, delivery and reporting of projects. Managed diverse multi-site teams of > 60 people to achieve project goals
• Planned and launched 12 new consumer goods businesses in Nigeria, Kenya, Sweden to test market new products, new routes to market, new outlets, new consumers and new business models. Exposed total turnover benefit of £275 million
• Sourced and evaluated c. 600 companies globally in 6 verticals for tier 1 pharma client - resulting in 6 company acquisitions
• Worked with clients to drive collaboration across diverse markets to ensure cross- functional alignment of projects
• Worked with CEO on Business Development in blue chip FMCG, academia and healthcare worth £5m revenue to PLV
Executive Partner and Programme Lead
Reporting to CEO, responsible for planning, resourcing, budgeting, validating, delivery and reporting of projects. Managed diverse multi-site teams of > 60 people to achieve project goals
• Planned and launched 12 new consumer goods businesses in Nigeria, Kenya, Sweden to test market new products, new routes to market, new outlets, new consumers and new business models. Exposed total turnover benefit of £275 million
• Sourced and evaluated c. 600 companies globally in 6 verticals for tier 1 pharma client - resulting in 6 company acquisitions
• Worked with clients to drive collaboration across diverse markets to ensure cross- functional alignment of projects
• Worked with CEO on Business Development in blue chip FMCG, academia and healthcare worth £5m revenue to PLV
Business development, C, Test, Pharma, FMCG, Development, Ceo
2010 - 2015
job
Founder
FUTURE DRINKS CO. LTD.
of start-up in consumer goods - Created new enterprise; attracted inward equity/ debt investment; launched range of branded, natural, low - sugar drinks to ride wave of consumer trend that perceived 'sugar as being the new fat'
Managing Director and Co-founder
Responsible for overall strategy, execution and culture to start-up, to grow and to pivot when necessary
• Raised Seed Capital - Wrote business plan; reconfigured content for pitch; pitched to over 50 angels and angel groups; Initial share offer was oversubscribed. One of first Angel Co Fund Investments. Exited in 2015 to trade buyer
• Developed new design development process with leading FMCG design agency involving trade and consumer buyers which produced compelling/ actionable new brand, new products and new design platform
• Evaluated and implemented business model and governance with board. Actioned what was outsourced/ insourced
• Managed manufacturing and legal stakeholders to develop new production method with Intellectual Property
• Developed framework to understand skill gaps in agile manner to recruit appropriate roles - whether people or agencies
• Executed sales and marketing strategy to reach >400 independent grocery stores; 4 off-trade chains; >450 on-trade outlets
Managing Director and Co-founder
Responsible for overall strategy, execution and culture to start-up, to grow and to pivot when necessary
• Raised Seed Capital - Wrote business plan; reconfigured content for pitch; pitched to over 50 angels and angel groups; Initial share offer was oversubscribed. One of first Angel Co Fund Investments. Exited in 2015 to trade buyer
• Developed new design development process with leading FMCG design agency involving trade and consumer buyers which produced compelling/ actionable new brand, new products and new design platform
• Evaluated and implemented business model and governance with board. Actioned what was outsourced/ insourced
• Managed manufacturing and legal stakeholders to develop new production method with Intellectual Property
• Developed framework to understand skill gaps in agile manner to recruit appropriate roles - whether people or agencies
• Executed sales and marketing strategy to reach >400 independent grocery stores; 4 off-trade chains; >450 on-trade outlets
Design, Marketing, MArketing Strategy, Agile, Content, Sales, FMCG, Development, Production, Enterprise, Natural, Framework, UP, Founder
2006 - 2010
job
Commercial Consulting Director
ZENITH GLOBAL LTD.
2006 - 2010
Commercial and technical consultancy, market intelligence and conference services in food and drinks industry
Commercial Consulting Director
Created and Directed new department to launch new products for corporates and entrepreneurs and to support M and A
• Managed New Business Plan and Account Management processes to create 7% higher turnover and higher staff utilisation
• Interim marketing director projects to optimise brands/ channels in Sweden, Serbia and Nigeria - total turnover £15m
• Managed buy -side commercial and operational due diligences with Gresham PE, Piper PE; sell side for Nestlé, Danone
• Provided market entry, portfolio optimisation commercial advice to McKinsey for Buy Out of FTSE listed plc
• Facilitated launches into West Africa - market assessment and quantification; recommended product and commercial guidelines to support product launch; evaluated route to market options. Result that client expanded into 3 new markets
Commercial and technical consultancy, market intelligence and conference services in food and drinks industry
Commercial Consulting Director
Created and Directed new department to launch new products for corporates and entrepreneurs and to support M and A
• Managed New Business Plan and Account Management processes to create 7% higher turnover and higher staff utilisation
• Interim marketing director projects to optimise brands/ channels in Sweden, Serbia and Nigeria - total turnover £15m
• Managed buy -side commercial and operational due diligences with Gresham PE, Piper PE; sell side for Nestlé, Danone
• Provided market entry, portfolio optimisation commercial advice to McKinsey for Buy Out of FTSE listed plc
• Facilitated launches into West Africa - market assessment and quantification; recommended product and commercial guidelines to support product launch; evaluated route to market options. Result that client expanded into 3 new markets
Marketing, Account management, Consulting, Management, PLC, Support, Market entry, Optimization, Assessment, Interim, Processes
2004 - 2006
job
UK centric food brand owner
PREMIER FOODS PLC.
turnover c £1bn
General Manager, Marketing - Teas, Bevs and Spreads (Typhoo, Sun Pat, Gales, Hartleys, Cadburys Drinking Choc, Robertsons)
Brought in by Group Marketing Director to create new business unit
• Managed teas, beverages & spreads unit £300m turnover. A&P £15m
• Integrate sales, category management and supply chain with marketing
• Transitioned team of 25 from marketing to multi-functional unit
General Manager, Marketing - Teas, Bevs and Spreads (Typhoo, Sun Pat, Gales, Hartleys, Cadburys Drinking Choc, Robertsons)
Brought in by Group Marketing Director to create new business unit
• Managed teas, beverages & spreads unit £300m turnover. A&P £15m
• Integrate sales, category management and supply chain with marketing
• Transitioned team of 25 from marketing to multi-functional unit
Marketing, C, Management, Sales, Category Management, Manager
2001 - 2004
job
General Manager UK/ Ireland
MERISANT S.A.
Owned by Dell Ventures private equity, the Nutrasweet, Equal, Canderel and Purevia brands spin - out of Monsanto 2001 - 2004
General Manager UK/ Ireland
Headhunted to transform business from pharmaceutical to consumer goods enterprise
• Reconfigured sales / marketing capability resulting in two key external hires
• Changed commercial strategy and tactics resulting in 15% increase in EBITDA in 3 years
• Redesigned planning process 12-month trading plans with account specific KP's, with improved return on investment
General Manager UK/ Ireland
Headhunted to transform business from pharmaceutical to consumer goods enterprise
• Reconfigured sales / marketing capability resulting in two key external hires
• Changed commercial strategy and tactics resulting in 15% increase in EBITDA in 3 years
• Redesigned planning process 12-month trading plans with account specific KP's, with improved return on investment
Marketing, Sales, Pharmaceutical, Enterprise, Manager
1998 - 2000
job
Internal Consulting Manager
NESTLÉ S.A.
1998 - 2000
Hand-picked for 'Sales and Marketing Improvement Team' that developed 'Best Practice' then implemented in Nestlé AsiaPac. Subject matter expert in Marketing, Food Service, Business Planning and Beverages
• Managed 10 complex projects Nestlé China and Hong Kong. Resulted in SKU reduction by 15%, sales increase of 20%
• Managed teams of locals and expats across four units
Hand-picked for 'Sales and Marketing Improvement Team' that developed 'Best Practice' then implemented in Nestlé AsiaPac. Subject matter expert in Marketing, Food Service, Business Planning and Beverages
• Managed 10 complex projects Nestlé China and Hong Kong. Resulted in SKU reduction by 15%, sales increase of 20%
• Managed teams of locals and expats across four units
Marketing, Consulting, Sales, Service, China, Manager
1989 - 1991
job
Senior Brand Manager
unknown.
Ran Public Relations & Promotions activity (budget £1m) including Perrier Benzene crisis and world-wide withdrawal, now a case study in crisis management in business schools
Public relations, Management, Budget, Manager, Crisis management
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