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jobs
Digital Marketing Specialist
Alexandra Pontikis
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Experienced Digital Marketing and Social Media Consultant with a demonstrated history of working in the mobile, tech, fintech, gaming, music and entertainment industry. Skilled in everything Digital, E-commerce, Mobile Applications, Mobile Marketing, Social Media, Management, and Business Development. Graduated from ESCP Europe and Paris-Sorbonne. Speak English, French, Spanish and Greek.
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Spanish
Fluently
French
Fluently
Greek
Fluently
Available
My experience
2019 - ?
job
Co-founder and Head of Marketing
ZENA MEDIA.
• Co-founded a boutique digital agency for sustainable brands in the FinTech, Tech and Retail sector.
• Prospected for potential clients and turned them into new avenues of business.
• Researched and developed relationships with senior decision makers (including CEOS, CFOs, CMOs, or VPs) within potential clients in order to get access to new business opportunities.
• Developed negotiating strategies by examining risks and potentials as well as estimating clients’ goals.
• Oversaw marketing functions for clients such as New Zealand Trade & Enterprises, Women in Finance, Carbo, Victoria & Let’s Day Out (apps), Salary Fits, FUTR, One Loud Voice and Zonta International.
• Identified key marketing strategies for successful new customer acquisition and sales growth including social ads & PPC campaigns, creative content creation, email strategy, influencer marketing and client outreach.
Key achievements:
• Boosted company revenue by 100% within the first year.
• Built a network of 15 new clients by planning approaches and pitches.
• Secured more than 100 commercial partners for a tech client.
• Produced several online thought leadership events during the 2020 pandemic.
• Launched a 360 “Stay Healthy” campaign for an e-bike brand in partnership with the Down’s Syndrome Association.
• Prospected for potential clients and turned them into new avenues of business.
• Researched and developed relationships with senior decision makers (including CEOS, CFOs, CMOs, or VPs) within potential clients in order to get access to new business opportunities.
• Developed negotiating strategies by examining risks and potentials as well as estimating clients’ goals.
• Oversaw marketing functions for clients such as New Zealand Trade & Enterprises, Women in Finance, Carbo, Victoria & Let’s Day Out (apps), Salary Fits, FUTR, One Loud Voice and Zonta International.
• Identified key marketing strategies for successful new customer acquisition and sales growth including social ads & PPC campaigns, creative content creation, email strategy, influencer marketing and client outreach.
Key achievements:
• Boosted company revenue by 100% within the first year.
• Built a network of 15 new clients by planning approaches and pitches.
• Secured more than 100 commercial partners for a tech client.
• Produced several online thought leadership events during the 2020 pandemic.
• Launched a 360 “Stay Healthy” campaign for an e-bike brand in partnership with the Down’s Syndrome Association.
Digital Marketing, Social Media, Marketing, Pr, Retail, Fintech, International, Founder, Social
2017 - 2018
freelance
FREELANCE - Digital Marketing and Social Media Consultant
Afishant Records ltd.
• Managed an international teaser and social media campaign for singer-songwriter Charlie Winston and rapper Baloji. Worked closely with record labels including Sony, BMG, Bella Union & Pias Recordings.
• Developed and implemented a content marketing and influencer strategy on the artists’ social media.
Key achievements:
• Launched a paid-for advertising campaign on Facebook & Instagram for the release of the new album.
• The production of snappy visuals and a teaser video generated more than half a million views.
• Developed and implemented a content marketing and influencer strategy on the artists’ social media.
Key achievements:
• Launched a paid-for advertising campaign on Facebook & Instagram for the release of the new album.
• The production of snappy visuals and a teaser video generated more than half a million views.
Digital Marketing, Social Media, Marketing, Social
2013 - 2017
job
Marketing & Social Media Manager
INVSTR, an investment game and social network democratising access to Finance.
• Drove app marketing, growth-hacking, digital and social media strategy for the Invstr app.
• Managed community managers, a video producer, in-house graphic designers and two PR agencies to ensure correct implementation of Invstr messaging and visuals.
• Developed an educational database and CRM system, email marketing and partnership strategy with leading business schools and universities in the UK and US: launched successful student events and a virtual investment competition as an early user acquisition tool for the Invstr app.
Key achievements:
• Organic and paid-for activities led to the acquisition of 80K+ active users following the initial app launch.
PR efforts led to 500+ articles in key financial press.
• Managed community managers, a video producer, in-house graphic designers and two PR agencies to ensure correct implementation of Invstr messaging and visuals.
• Developed an educational database and CRM system, email marketing and partnership strategy with leading business schools and universities in the UK and US: launched successful student events and a virtual investment competition as an early user acquisition tool for the Invstr app.
Key achievements:
• Organic and paid-for activities led to the acquisition of 80K+ active users following the initial app launch.
PR efforts led to 500+ articles in key financial press.
Social Media, Marketing, Video, Email marketing, CRM, Database, Pr, Producer, Growth, Implementation, App, Hacking, Community, Manager, LED, Social
2012 - 2013
freelance
Sponsorship & Digital Marketing Volunteer
MTV Staying Alive/ Winter and Summer Chill events.
• Identified and developed sponsorship opportunities with emerging artists for a fundraising art auction, Uber, Vanquish Wine and London venue Baku.
• Launched an email marketing campaign, social media accounts and a mini site to drive ticket sales for the event. The events sold out with ~1000 tickets bought.
• Launched an email marketing campaign, social media accounts and a mini site to drive ticket sales for the event. The events sold out with ~1000 tickets bought.
Digital Marketing, Social Media, Marketing, Email marketing, Event, Fundraising, Sales, Campaign, Sponsorship, Social
2012 - 2012
job
Digital Game Product Manager
WARNER BROS.
• Managed a digital marketing strategy for PC, console games and apps (Lord of the Rings Online, Scooby Doo & Looney Tunes). Delivered a bottom-up forecast for an online kid game based on competitive analysis.
• Developed marketing proposals and set up KPIs to increase brand awareness and drive traffic to games. Key tactics included advertising with a local agency (PHD), event planning and social media strategy.
• Recommended local partnership opportunities with Theatrical, Consumer Products and Sales departments in order to increase the distribution of the games.
Key achievements:
• Placement on kids’ DVDs, licensed toys, clothing and magazines in UK stores.
• Developed marketing proposals and set up KPIs to increase brand awareness and drive traffic to games. Key tactics included advertising with a local agency (PHD), event planning and social media strategy.
• Recommended local partnership opportunities with Theatrical, Consumer Products and Sales departments in order to increase the distribution of the games.
Key achievements:
• Placement on kids’ DVDs, licensed toys, clothing and magazines in UK stores.
Product Manager, Social, UP, Manager, Online, Planning, Forecast, PC, Digital Marketing Strategy, Digital Marketing, Apps, Sales, Event, Advertising, Event planning, MArketing Strategy, Marketing, Social Media
2010 - 2011
job
Apps and Social Media Manager
HANDMADE MOBILE.
• Drove Flirtomatic apps account strategy in order to drive customer acquisition. Identified and managed a portfolio of 20 strategic clients across platforms.
• Developed cross promotions on social media sites to grow the Flirtomatic user base. Key promotion combined the creation of a Facebook app and a Twitter campaign with Samsung. Delivered ~60% increase of active users.
Key achievements:
• Communication with Apple and partnership with Appsfire resulted in the successful launch of the Flirtomatic
• Developed cross promotions on social media sites to grow the Flirtomatic user base. Key promotion combined the creation of a Facebook app and a Twitter campaign with Samsung. Delivered ~60% increase of active users.
Key achievements:
• Communication with Apple and partnership with Appsfire resulted in the successful launch of the Flirtomatic
Social Media, Facebook, Apps, Twitter, App, Campaign, Manager, Social
2007 - 2010
job
Marketing and PR Manager (2008-2010) / Product Manager B2B (2008) and Marketing Assistant (2007)
GAMELOFT.
• Developed strategic partnerships with key licensors including Ubisoft, BBC, Fox, Nintendo and Sony.
• Identified and executed a community management strategy for Gameloft on social media.
• Led the UK PR strategy & developed effective relationships with key media and industry press.
Key achievements:
• Successful management of co-marketing activities for the Avatar game in over 200 cinemas and mobile internet campaigns. Resulted in potential customer reach of over 10M in five weeks.
• Launch of Gameloft UK on Facebook, Twitter and a blog, delivering a ~150% increase in audience YoY.
• As Product Manager, I managed quarterly campaigns driving sales in operators’ portals (TV, print, digital).
• Analysed ROI of key marketing initiatives in order to maximise the marketing spend. Led to successful implementation of mobile ad inventory with media agencies including MJ Media, 4th Screen and Yahoo.
• Managed an external PR agency and organized multiple European press events including launch and coverage of Gameloft “Real Football” events with Peter Crouch & Cesc Fabregas.
Key achievements:
• ‘Uno’ TV, online and mobile promotion with Nintendo and Orange – resulting in a 35% sales uplift.
• 1000+ print, online articles and videos broadcasted worldwide.
• Identified and executed a community management strategy for Gameloft on social media.
• Led the UK PR strategy & developed effective relationships with key media and industry press.
Key achievements:
• Successful management of co-marketing activities for the Avatar game in over 200 cinemas and mobile internet campaigns. Resulted in potential customer reach of over 10M in five weeks.
• Launch of Gameloft UK on Facebook, Twitter and a blog, delivering a ~150% increase in audience YoY.
• As Product Manager, I managed quarterly campaigns driving sales in operators’ portals (TV, print, digital).
• Analysed ROI of key marketing initiatives in order to maximise the marketing spend. Led to successful implementation of mobile ad inventory with media agencies including MJ Media, 4th Screen and Yahoo.
• Managed an external PR agency and organized multiple European press events including launch and coverage of Gameloft “Real Football” events with Peter Crouch & Cesc Fabregas.
Key achievements:
• ‘Uno’ TV, online and mobile promotion with Nintendo and Orange – resulting in a 35% sales uplift.
• 1000+ print, online articles and videos broadcasted worldwide.
Marketing, Print, Pr, Sales, TV, Product Manager, Implementation, B2B, ROI, Online, Manager, LED
2006 - 2007
job
Project assistant
AVANZZA, business consultancy specialising in training services.
• Developed grant proposal and helped raise ~€120K (75% of total available subsidies) for SME clients as a result of managing relationships between SMEs, Spanish EU Commission National Agency and 3rd parties.
2006 - 2006
freelance
Junior Consultant - Customer Marketing Department
COLGATE-PALMOLIVE.
• Managed a consumer care product for Carrefour in order to update the product line and optimize Colgate shelf-space and sales.
Marketing, Sales
My education
2005
-
2006
ESCP-EAP LONDON-MADRID
Master’s in European Business, Marketing, Business Strategy, Financial Strategy, Accounting, Operations Management
Master’s in European Business, Marketing, Business Strategy, Financial Strategy, Accounting, Operations Management
2004
-
2005
UNIVERSIDAD DEUSTO BILBAO: Erasmus Exchange
Master's in International Business Law, International Business Law
Master's in International Business Law, International Business Law
2000
-
2005
UNIVERSITE PANTHEON-SORBONNE, PARIS
‘Maîtrise’ (Master) in International Business Law, International Business Law
‘Maîtrise’ (Master) in International Business Law, International Business Law
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