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Commercial marketing director with international expertise
Isabelle Ratinaud
,
london, United Kingdom
Experience
Other titles
Skills
I'm offering
Senior marketing and commercial director with significant experience of driving profitable growth. Led large international teams across Europe, North America and Asia for McArthurGlen, http://*******.***, Monster, TES, Opodo and Marks & Spencer.
Extensive digital and classic marketing expertise; defined and implemented effective sales & marketing strategies to optimise customer experience and revenue.
• Expertise in retail/ecommerce, travel, luxury, media and technology.
• Built successful global marketing & e-commerce functions for large businesses and start-ups.
• Held significant sales & marketing budgets; managed all key marketing channels.
• Led marketing/digital transformation programmes and adoption of new technology.
• Experience of working in privately, publicly and PE owned businesses.
Extensive digital and classic marketing expertise; defined and implemented effective sales & marketing strategies to optimise customer experience and revenue.
• Expertise in retail/ecommerce, travel, luxury, media and technology.
• Built successful global marketing & e-commerce functions for large businesses and start-ups.
• Held significant sales & marketing budgets; managed all key marketing channels.
• Led marketing/digital transformation programmes and adoption of new technology.
• Experience of working in privately, publicly and PE owned businesses.
Markets
United Kingdom
Language
English
Fluently
Spanish
Fluently
French
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2017 - 2019
job
Group Director - Marketing Operations
McArthurGlen.
The Group generates sales of £4.5 billion across its 24 designer outlets in Europe & Vancouver. Led an international team of 50 marketers and global agencies across 15 countries.
• Delivered commercial performance (sales up +4% YOY) through effective marketing strategy - contributed to achieving NOP targets for the group.
• Led the in-bound tourism business, managing sales partners and agencies in China, Korea, South-East Asia and Russia, driving +17% growth YOY in visitors.
• Drove a step change in the use of digital channels and technology; implemented econometric modelling, social media management and the new CRM platform.
• Led the group's marketing transformation project: +30 new roles created, new structure and processes defined and established.
• Delivered commercial performance (sales up +4% YOY) through effective marketing strategy - contributed to achieving NOP targets for the group.
• Led the in-bound tourism business, managing sales partners and agencies in China, Korea, South-East Asia and Russia, driving +17% growth YOY in visitors.
• Drove a step change in the use of digital channels and technology; implemented econometric modelling, social media management and the new CRM platform.
• Led the group's marketing transformation project: +30 new roles created, new structure and processes defined and established.
Growth, Social, Asia, LED, UP, Processes, China, International, Transformation, Social Media, Technology, Sales, Management, Social media management, CRM, MArketing Strategy, Marketing
2016 - 2017
job
Marketing & Growth Director
TES.
(interim)
• Drove double digit growth of registered users on TES.com: 11m users and 1 billion resources downloaded by teachers since launch.
• Accelerated the shift from a free model to a revenue generating platform.
• Integrated the newly acquired US business into the TES portfolio.
• Drove double digit growth of registered users on TES.com: 11m users and 1 billion resources downloaded by teachers since launch.
• Accelerated the shift from a free model to a revenue generating platform.
• Integrated the newly acquired US business into the TES portfolio.
Marketing, Growth, Interim, Tes
2014 - 2015
job
Group Marketing Director
Local World.
UK's leading regional media network (£200M turnover) purchased in 2015 by Trinity Mirror.
• Defined & implemented the digital marketing transformation programme with new platforms, teams and processes to drive advertising revenue.
• Led the launch of a new operating model for content creation and client management.
• Defined & implemented the digital marketing transformation programme with new platforms, teams and processes to drive advertising revenue.
• Led the launch of a new operating model for content creation and client management.
Digital Marketing, Marketing, Advertising, Content creation, Management, Content, Network, Transformation, Processes, LED
2013 - 2014
job
Interim Head of Online Marketing and CRM
Consultancy & Interim.
Brought in by the Executive Director of Multichannel to deliver a step-change in digital media & CRM performance for M&S.com. Planned online campaigns to support the successful transition to the new M&S ecommerce platform.
Consultancy projects for private equity: worked on post-acquisition marketing audit and restructuring assignments in the automotive, home improvement and insurance sectors.
Delivered go-to-market consultancy for a recruitment agency and a distributed ecommerce technology start up.
Consultancy projects for private equity: worked on post-acquisition marketing audit and restructuring assignments in the automotive, home improvement and insurance sectors.
Delivered go-to-market consultancy for a recruitment agency and a distributed ecommerce technology start up.
Marketing, Online marketing, Ecommerce, CRM, Technology, Recruitment, Support, Insurance, Audit, Interim, Online, UP, Go
2011 - 2013
job
Managing Director
Lastminute.com (Holiday Autos).
B2C
Brought in by the CEO to accelerate top line sales and integrate ecommerce, marketing and product development for the B2C division.
• Delivered YOY growth of 13% for global online car rental sales (£90M).
• Led the front-end development & launch of a new global web platform.
• Delivered the successful in-sourcing of digital marketing resulting in double digit sales growth for those channels.
• Set up and led international team of 35 marketing & ecommerce experts.
Brought in by the CEO to accelerate top line sales and integrate ecommerce, marketing and product development for the B2C division.
• Delivered YOY growth of 13% for global online car rental sales (£90M).
• Led the front-end development & launch of a new global web platform.
• Delivered the successful in-sourcing of digital marketing resulting in double digit sales growth for those channels.
• Set up and led international team of 35 marketing & ecommerce experts.
Digital Marketing, Marketing, Ecommerce, Product development, B2C, Sales, Sourcing, Growth, Ceo, Development, International, Web, Online, UP, LED
2007 - 2011
job
Marketing Director
Monster.
• Doubled the ROI of the marketing spend (£22M) in the first 12 months, shifting focus to online and improving performance of offline and PR activities.
• In collaboration with technology and sales teams, defined the proposition and drove significant growth of self-serve recruitment products.
• Led the launch of Monster's new products in EU and the repositioning of the brand.
• Generated incremental revenue of £1.5m yearly through CRM/lead generation.
• In collaboration with technology and sales teams, defined the proposition and drove significant growth of self-serve recruitment products.
• Led the launch of Monster's new products in EU and the repositioning of the brand.
• Generated incremental revenue of £1.5m yearly through CRM/lead generation.
Marketing, CRM, Pr, ROI, Sales, Technology, Recruitment, Growth, Online, LED
My education
Sorbonne University of Paris
N/a, International trade
N/a, International trade
Institut Superieur
Bachelors, Institut Superieur d'Interpretariat et de Traduction
Bachelors, Institut Superieur d'Interpretariat et de Traduction
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