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jobs
Strategy | Marketing | Digital | Mobile | Campaigns
Isabelle Rucho
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Knowledgeable and dynamic marketing leader specialised at working with B2C Digital platforms - websites, apps, software. Worked with start-ups, scale-ups and established businesses leading change.
- Strategist - identifies customer drivers, forming short and long term strategy to meet growth, engagement and retention goals.
- Digital and Offline - experience Paid, Earned, Owned & Shared media.
- Marketing Operations - developing marketing channels, communications and platforms within markets at various maturity levels.
- Mentoring - inspiring and leading teams.
- Consultancy - for regions and launching new products.
- Strategist - identifies customer drivers, forming short and long term strategy to meet growth, engagement and retention goals.
- Digital and Offline - experience Paid, Earned, Owned & Shared media.
- Marketing Operations - developing marketing channels, communications and platforms within markets at various maturity levels.
- Mentoring - inspiring and leading teams.
- Consultancy - for regions and launching new products.
Markets
United States
(Remote
only)
United Kingdom
Lithuania
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
French
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2019
freelance
Marketing Consultant
Pre-launch - undisclosed..
Marketing strategy for new PropTech mobile app. Advised on UX & CRO and outlined their GTM strategy.
MArketing Strategy, Digital Marketing, UX, Mobile marketing, Product Management, Seo, CRM implementation, Project Management, Go-to-market strategy, Marketing, Branding
2019 - 2019
job
Head of Marketing
Laundrapp.
Led marketing function - incl marketing strategy, increased automation and restructured team, agencies, budget, output efficiency and led all media channels across paid, owned, earned and shared media. Advised and collaborated on product (app/ web), analytics and attribution.
MArketing Strategy, Marketing, Digital Marketing, Wordpress, Mobile marketing, B2c marketing, Marketing management, Seo, PPC, Google analytics, Strategic Partnering, Advertising, Branding, Social media ads
2018 - 2018
job
Global Digital Marketing Lead
Clyde & Co.
Led the newly created Digital Marketing team, set digital strategy to transform the firm’s digital capabilities and create new digital sales streams. Top 60 Global law firm, with 4,000 lawyers.
UX, Email marketing, Marketing Automation, CRM, PPC, SEO Strategy, Project Management, Marketing, B2B Marketing, Digital Strategy, UX Design, Web design, Seo, Google analytics, Online marketing, Digital communication, Digital Marketing
2015 - 2016
job
Senior Marketing Manager (Global Dept Head)
PokerStars.
Promoted. Head of department for sponsorship activation and management. Member of marketing leadership group for new campaigns and product launches. PokerStars is the global leader in D2C poker software, with mobile apps, social FB game and live poker tournament.
Social Media, Team Leadership, Financial Management, Campaign development, Marketing Campaigns, Business strategy, Project Management, Management, Marketing management, Online marketing strategy, MArketing Strategy, Digital communication, Content Management, PPC, Web design, Seo, Content marketing, Social Media Marketing, Digital Marketing, B2c marketing
2010 - 2014
job
Global Digital Marketing Manager
PokerStars.
Manager, developing D2C global digital marketing campaign strategy, executing campaigns, launching websites, managing online events, social media and sponsorship planning.
Digital and social campaigns, Seo, Digital Marketing, Google analytics, Wordpress, Social Media Marketing, Marketing, Project Management, Communication, Strategic Partnering
My education
2019
Google Academy
Certificate, Advanced Google Analytics
Certificate, Advanced Google Analytics
2019
Google Academy
Certificate, Google Ads - Search Advertising
Certificate, Google Ads - Search Advertising
2019
Google Academy
Certificate, Google Ads - Display Advertising
Certificate, Google Ads - Display Advertising
2015
CIM
Masterclass, Marketing Strategy
Masterclass, Marketing Strategy
2015
econsultancy
Masterclass, eCRM
Masterclass, eCRM
2014
econsultancy
Masterclass, Analytics & Optimisation
Masterclass, Analytics & Optimisation
2013
econsultancy
Certificate, Mobile Marketing
Certificate, Mobile Marketing
2004
Mary Ward Centre
Certificate, Marketing Communications
Certificate, Marketing Communications
2003
-
2010
Open University
Bachelor of Arts (B.A.), Humanities
Bachelor of Arts (B.A.), Humanities
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