Charlotte Emmerson , LONDON, United Kingdom

A brand and marketing consultant that provides CMO-level support to transform businesses of any size with bigger-picture thinking, inspiring creative ideas and motivating leadership. 15 years experience delivering award-winning and commercially impactful activity globally. I have an approachable and collaborative style that brings teams and organisations together.

My experience spans working client side in large traditional organisations and start-ups as well as in independent agencies and those that are part of a group. This means I am uniquely placed to help businesses of all shapes and sizes. I can bridge the gap between the old and new. Providing traditional marketing thinking tempered with a start-up mentality. Bringing experience of all possible marketing channels to the table to help meet business needs.

What I believe:
- Making audiences central to the marketing strategy will future-proof any organisation
- The impact of brand on commercial success is misunderstood and needs to be reinstated as a key driver of financial results
- Creating an enjoyable, passionate and collaborative space will deliver best in class work

My specialties:
Data and insight-driven strategy
Creative thinking and development
Inspiring and motivating team leadership
Cross-channel media planning
Agency and stakeholder management
Brand development and management

How I can work with your business:
- Interim marketing leader overseeing day to day running of marketing department
- Delivering best in class brand and marketing campaigns
- Establishing marketing function – building marketing teams and developing marketing strategy – in start-ups or a more established business going through change
- Supporting businesses navigating change or growth by developing marketing solutions

Some career highlights that demonstrate the success of my approach:
- Cannes Lion Grand Prix and Grand Clio award-winning ‘Three Pigs’ brand campaign
- Revolutionary ‘Own the Weekend’ newspaper campaign taking market share and winning IPA Effectiveness award
- Global launch of award-winning Guardian app
- D&AD award for ‘Maggimite’ Guardian brand campaign