Imogen Powell-Shaw (MCIM) , London, United Kingdom

Focused and creative marketing leader with exceptional experience covering an extensive range of regions, languages, cultures and competing product sets within FTSE 250 and private sector. Highly experienced across the marketing mix with specific expertise at cross-border strategic coordination; sales, product and marketing integration; and key stakeholder relationship management at all levels.

• Extensive leadership level experience across the marketing mix covering events, online, campaigns, PR, collateral and content marketing as well as company and product rebrands
• Strong background in international B2B and B2C marketing across industries and multiple regions
• Excellent interpersonal skills at all levels, complemented by effective written and verbal communication. Expert at swiftly embedding within an organisation and using internal networking and stakeholder management skills to influence people and decisions.
• CRM strategy and implementation - customer segmentation, persona building and lead nurture for improved customer journey, marketing efficiency and enhanced reporting using Salesforce, Pivotal and other tools
• Significant experience in shaping product and sales strategies and tactics - integral to setting the product strategy at PR Newswire and working with the sales management team on setting direction.
• Exceptional people management skills including building teams from the ground up with proven ability to motivate and increase employee productivity
• Experience working in organisations that have grown inorganically through acquisition (second biggest IPO of 2017) and experience in change management.
• Public speaking – hosting company events for PR Newswire and participating in industry conferences
• Proactive and committed in working towards and exceeding targets, budgets and objectives