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Senior
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0
jobs
Freelance Digital Marketing Specialist
Matt Thomas
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I help startups to achieve their growth potential with digital marketing.
There are countless marketing tactics and providers out there, but which are best for you and your business? From audience segmentation to value proposition, understanding product market fit to creating a go-to-market plan, growth is a complex puzzle.
I have been working with startups for the past ten years to help businesses launch products, hit growth targets and scale fast. During this time I’ve built a strong understanding of the myriad of factors that can affect growth in an early stage business.
As a “full stack’ marketer I can help you to:
- Develop a marketing strategy
- Manage the day-to-day digital campaigns that power growth
- Put in place the analytics to measure impact
My areas of expertise include:
- Performance Marketing
- SEO
- ASO
- Analytics
- CRM & Email Marketing
- Analytics
- Conversion Rate Optimisation
I'm available for strategic and tactical project work in London or am available to travel and work remotely as required. Please email me to learn more about what I can do for your business.
There are countless marketing tactics and providers out there, but which are best for you and your business? From audience segmentation to value proposition, understanding product market fit to creating a go-to-market plan, growth is a complex puzzle.
I have been working with startups for the past ten years to help businesses launch products, hit growth targets and scale fast. During this time I’ve built a strong understanding of the myriad of factors that can affect growth in an early stage business.
As a “full stack’ marketer I can help you to:
- Develop a marketing strategy
- Manage the day-to-day digital campaigns that power growth
- Put in place the analytics to measure impact
My areas of expertise include:
- Performance Marketing
- SEO
- ASO
- Analytics
- CRM & Email Marketing
- Analytics
- Conversion Rate Optimisation
I'm available for strategic and tactical project work in London or am available to travel and work remotely as required. Please email me to learn more about what I can do for your business.
Markets
United States
United Kingdom
Lithuania
Denmark
Norway
Sweden
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2015 - 2019
job
Senior Marketing Manager
Debut.
July 2015 to April 2018
Joined Debut as the first employee with the remit of launching the mobile app product and driving user acquisition and engagement amongst target audience of 18-25 year old students. Involved in developing the user journey and optimising all touchpoints from initial awareness through to ongoing engagement and retention. The business has now grown to 36 FTEs and is already generating significant revenue. Since progressed to manage all student facing marketing, lead the cross functional candidate growth & retention squad and promoted to senior leadership team.
- Launched Debut in the UK market, acquiring 10,000+ users in the first six weeks
- Contributed to growth that enabled £2.2m (Jan 2017) seed funding round and £5.1m series A funding round (May 2018)
- Defined and delivered marketing strategies that have delivered over 140,000 high quality registered users to date at a very low CPA of £2.55
- Managed marketing budget of £80k in year one, increased to £120k in year two and £270k in year three
- Grown mobile app monthly active users to peak at 40,500 in November 2018
- 106% YoY growth in registered users with full profiles in 2018
- Increased initial onboarding completion from 40% in 2017 to 73% in 2018
- Responsible for all user acquisition performance marketing across social, display, affiliate and influencer
- Managed all paid awareness and acquisition campaigns across Facebook, Twitter, Snapchat, YouTube and LinkedIn
- Lead new influencer marketing campaign in Q4 2018 that helped drive significantly improved YoY engagement
- Lead quantitative and qualitative user research project to explore the issues within the market and product in great detail. Resulted in a completely new understanding of the complex user journey for each student as they seek their first job and subsequently meant redeveloping the value proposition and messaging with significant adjustments to UX and product development
- Managed teams responsible for ongoing event marketing (four major events per year)
- Designed the website roadmap and associated SEO strategy that drove a content program run both in-house and via freelance student journalist network that created over 500 published articles and student guides and had a major impact in growing web sessions to over 50,000 monthly users by the end of 2018
- Subsequently lead the case to develop a web product to take Debut’s unique careers tools and features to users regardless of location or device – currently being developed for launch in Q1 2019
- Contributed to joint marketing and product projects designed to engineer organic user growth and engagement such as referral schemes and product marketing initiatives
- Heavily involved in selection and deployment of new CRM system that will revolutionise ongoing communication strategy and drive significant improvements in user engagement
- Helped define early B2B value proposition and lead generation tactics resulting in 60+ Times Top 100 clients and revenue targets of £2.2m in year three
- Acting Head of Marketing through a five month transition period
- Responsible for three direct reports and several agency relationships
Joined Debut as the first employee with the remit of launching the mobile app product and driving user acquisition and engagement amongst target audience of 18-25 year old students. Involved in developing the user journey and optimising all touchpoints from initial awareness through to ongoing engagement and retention. The business has now grown to 36 FTEs and is already generating significant revenue. Since progressed to manage all student facing marketing, lead the cross functional candidate growth & retention squad and promoted to senior leadership team.
- Launched Debut in the UK market, acquiring 10,000+ users in the first six weeks
- Contributed to growth that enabled £2.2m (Jan 2017) seed funding round and £5.1m series A funding round (May 2018)
- Defined and delivered marketing strategies that have delivered over 140,000 high quality registered users to date at a very low CPA of £2.55
- Managed marketing budget of £80k in year one, increased to £120k in year two and £270k in year three
- Grown mobile app monthly active users to peak at 40,500 in November 2018
- 106% YoY growth in registered users with full profiles in 2018
- Increased initial onboarding completion from 40% in 2017 to 73% in 2018
- Responsible for all user acquisition performance marketing across social, display, affiliate and influencer
- Managed all paid awareness and acquisition campaigns across Facebook, Twitter, Snapchat, YouTube and LinkedIn
- Lead new influencer marketing campaign in Q4 2018 that helped drive significantly improved YoY engagement
- Lead quantitative and qualitative user research project to explore the issues within the market and product in great detail. Resulted in a completely new understanding of the complex user journey for each student as they seek their first job and subsequently meant redeveloping the value proposition and messaging with significant adjustments to UX and product development
- Managed teams responsible for ongoing event marketing (four major events per year)
- Designed the website roadmap and associated SEO strategy that drove a content program run both in-house and via freelance student journalist network that created over 500 published articles and student guides and had a major impact in growing web sessions to over 50,000 monthly users by the end of 2018
- Subsequently lead the case to develop a web product to take Debut’s unique careers tools and features to users regardless of location or device – currently being developed for launch in Q1 2019
- Contributed to joint marketing and product projects designed to engineer organic user growth and engagement such as referral schemes and product marketing initiatives
- Heavily involved in selection and deployment of new CRM system that will revolutionise ongoing communication strategy and drive significant improvements in user engagement
- Helped define early B2B value proposition and lead generation tactics resulting in 60+ Times Top 100 clients and revenue targets of £2.2m in year three
- Acting Head of Marketing through a five month transition period
- Responsible for three direct reports and several agency relationships
Online marketing, Social media ads, Brand identity, Management, B2B Marketing, B2c marketing, MArketing Strategy, Marketing, Branding, Digital Marketing, Social Media, Digital Strategy, Google adwords, Google analytics, Seo, Web content, Content marketing
2012 - 2015
job
Marketing Manager
Quarsh.
Digital Marketing, Google analytics, Seo, Google adwords, Digital Strategy, Social Media, Content marketing, Online marketing, Wordpress
My education
2013
-
2014
IDM
Postgraduate Diploma, Digital Marketing
Postgraduate Diploma, Digital Marketing
2006
-
2009
Leeds Metropolitan University
BA Hone, Marketing
BA Hone, Marketing
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