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Global CRM lead and customer engagement manager driven customer lifetime value through loyalty and retention
Penny Rolington
,
Hitchin, United Kingdom
Experience
Other titles
Skills
I'm offering
Developing CRM strategy to take businesses on a journey from customer acquisition to retention and loyalty. I specialise in Brilliant Basics, building out customer lifecycle communications, developing personalization and customer engagement strategies that lead to new incremental revenue streams.
Markets
United States
United Kingdom
Germany
Lithuania
Denmark
Norway
Sweden
Finland
Links for more
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Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2019
freelance
CRM consultant
Lintbells.
Driving a step-change in eCRM strategy to increase customer retention and drive repeat purchases
ECRM strategy, Customer lifecycle management, Loyalty and retention
2017 - 2018
project
CRM consultant
marketing automation strategy and implementation of Pardot marketing automation to drive improved sales funnel conversion
Marketing Automation, Pardot implementation
2016 - 2017
project
Global head of CRM
Driving a global roll-out of Salesforce marketing cloud and delivery of best practice CRM strategy
ECRM strategy, Salesforce marketing cloud, CRM, Team management, CRM adoption and implementation
2016 - 2016
project
Group CRM consultant
Group CRM manager rolling out best practice CRM platform internationally
IBM Watson campaign, CRM strategy, CRM platform deployment, Product owner, Agile development
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