Betsy Chadbourn , London, United Kingdom

As a Digital Marketer in the music industry, I have over 5 years experience and currently hold a senior position at the #1 record label in the UK. I have created noted online creative campaigns for the likes of Taylor Swift, Fall Out Boy, The Killers, The Vamps, Lewis Capaldi, and many more.

As the digital lead on priority domestic and international artists, I am well versed in the practices of social media management and marketing, digital advertising, strategy, email marketing and SEO, amongst other skills. My digital campaigns contributed to four #1 albums in 2017, a 7 week #1 with a domestic single in 2019, and 5 inclusions in the industry-wide Digital Sandbox across 3 years.

Having worked within a variety of creative industries, at some of the biggest companies in the world - with a focus on music, fashion and publishing - I know what it takes to thrive and grow in a fast-paced, brand-driven environment. In the past, I have worked at and been published by a number of online and print publications, such as The Times, Dazed, Buzzfeed and NME, finally deciding that I was not interested in reporting to the people, but analysing and understanding the people themselves - who they are, what they want and how I could best facilitate that.