Guillaume Mériaux , London, United Kingdom

I am a passionate digital marketer providing performance-driven solutions to help start-ups and SMBs grow their business online.

For the last six years, I worked for leading advertising agencies across a variety of brands and industries including fashion, technology, travel and food to name a few. I managed large international accounts spending multi-million budget as well as small accounts spending a few hundred. Some of the brands I worked for include: HP, Lego, Lenovo, Mars, Motorola, Fitbit or Virgin.

I’m just getting started on UpWork so I'll provide my first jobs at a reduced rate to build my portfolio on here.

CHANNELS
I have expertise in all digital advertising channels, which allow me to provide a fully-integrated service.

• Search advertising (PPC): Google Ads | Bing Ads |Amazon Ads | Apple Search Ads
• Social advertising: Facebook | Instagram |Twitter | LinkedIn
• Display advertising: YouTube| Google Display Ads
• Analytics: Google Analytics

SERVICES
• Research: Audit | Keyword, Targeting & Competitors analysis | Market insight
• Strategy: Channel selection | Forecasts & Budget Recommendation | Goals and KPIs
• Implementation: Account & Campaign creation | Tracking Setup |Retargeting
• Optimisation: Campaign management | Conversion Rate Optimisation | A/B Testing
• Reporting: Weekly/Monthly/Quarterly report | analysis and insights

I can also provide complementary services such as SEO, ad creation and can train you and your team to take control of your digital advertising.


PROCESS
Below is an example of the process I would follow to onboard a new client who wants to start advertising online. I can provide the full-service or come at any of those stages.

Phase 1: Research
I first take the time to understand your business, the industry, and competitive environment. If you already have campaigns running I can review them or conduct an audit of your account.

Phase 2: Strategy
Once I understand your business, I tailor a strategy that includes our recommended channels, targeting, formats, and visuals. This is also when we will define KPIs that we will use to optimise your campaigns and measure their success.

Phase 3: Implementation
I first ensure that your tracking, landing page and creatives are optimal before you start spending advertising budget. We then start activating your plan and setup your campaigns.

Phase 4: Optimisation
I manage and optimise your campaigns to reach the goals that we have set up. This will involve keyword optimisation, A/B testing, bid management and retargeting.

Phase 5: Reporting
I analyse your online performance and share the results and insights with you. This allows us to identify what’s working well for you, what can be improved. We can then use the outcomes to develop your next strategies.

Phase 6: Training (Optional)
I train you and your team to take control of your activity. I show you how to use the different advertising platform and manage your campaigns effectively.