Paul Gascoigne , Rochester, United Kingdom

Inspiring, strategic, ‘experience-first’ brand-marketing creative leader. Available for freelance, contract or permanent opportunities.

'Hands-on' creator of growth-led 'experience advertising' for global brands. Exceptional knowledge of disciplines including events and experiential, sponsorship and partnership, digital, social media, shopper, and entertainment marketing. Extensive expertise across B2C, B2B and B2E.

Creative leadership of multi-specialism teams, including conceptual creative, offline, online and 3D design, moving image, creative technology, and creative services. Passionately nurturing talent and collaborative work styles to drive team empowerment, innovation and initiative.

Key Roles and Responsibilities:

Creative & Strategic Direction: across sponsorship & partnership, events & experiential, corporate communications, sustainability communications, brand, print and environmental design, writing, film & video, branded content, digital & social media communications, advertising, internal communications, branded content, etc.

Departmental Management: of an integrated creative team. Establishing working structures, process and systems; utilisation, productivity and profitability management; performance reviews and career planning. Creating environments that ‘champion’ product of the highest creative and commercial standards.

Business Leadership: articulating the ‘big picture’ to inspire internal and external clients by conceiving and delivering advanced brand and marketing strategies. Making sound business decisions, based on experience, intelligence and analysis within time and budget constraints.

Communication: writing, design, direction, and face-to-face presentation of solutions to existing and new business clients. Creating agency communications and growth materials.

Inspiration: creating initiatives to raise creative expectations and standards. Ensuring all personnel believe, adopt and act on vision, direction and values.