Cheryl Carroll , London, United Kingdom

Events professional with twenty years in the industry working across a number of sectors.



In my most recent permanent role as Event Director with Brand Events I was responsible for the creation of a new series of festivals called Tom Kerridge presents Pub in the Park from inception to delivery. My position was very much to project manage all aspects of the festival organisation, from the brand development and marketing strategy to curation of content to the commercial strategy and full budget management. Following an overwhelming launch in 2017 I then launched three further festivals in 2018 and have since launched four further festivals, taking the total to a tour of eight in 2019. A large part of that part of the role was to source new venues following a thorough period of research and due diligence. Liaison with town and county councils, local influencers, community groups and resident associations was integral to this process, and my communication skills proved vital in that area.



In my career leading up to that point I have had excellent results in improving revenues and increasing visitor numbers across a number of events. I am a strategic thinker with commercial acumen and have consistently delivered increased levels of profitability.



I am dedicated, hard working and enthusiastic. Always calm under pressure and extremely resilient.