Elle Fleming , London, United Kingdom

I am a passionate leader with proven experience empowering and motivating a high performing team that successfully creates and drives purpose-led marketing programs.

I have excelled in leading marketing teams across numerous industries, transforming company’s approaches to marketing into customer experience-led, data-driven marketing programs. In my most recent role as Group Manager of Marketing at Coates Hire, my focus on team culture and purpose-led initiatives has consistently driven strong business returns alongside a significant uplift in brand preference (7% year-on-year). I have led Requests-for-Proposal and supplier reviews that ensured our network and projects are best-in-class and aligned with our business values.

I caught the start-up bug during my MBA in Entrepreneurship studies at the University of Technology Sydney (UTS). In 2017, together with 3 of my MBA alumni, I cofounded OpenVisa - a software that automates and simplifies the Australian Visa application process. Following vigorous product development and user testing, our Beta launched in April 2019. With my industry background and slight obsession over customer insights, I lead the marketing, brand and growth areas of the business and have welcomed 1300+ users already.

In support of my initiatives in June 2018, I was selected by the UTS Business School to sit as a non-voting member of the board of the National Breast Cancer Foundation. This arrangement allowed me an inside view into Board and Governance, while I provided brand and strategic marketing advice. I consulted through a brand re-positioning for the Foundation, including providing a strategic framework and ran several stakeholder workshops to align brand purpose to proposition.