Faraz Ahmad , LONDON, United Kingdom

An experienced Digital Marketing Professional with a focus on helping B2C brands solve their digital marketing challenges.

I have worked with circa plus +50 clients, big and small, over my 7 year career. Over the past 2 years I have managed just under £10 million in advertising spend across various digital marketing channels.

Skills:

- Having worked with various clients over the years has enabled me to gain experience across multiple marketing sectors and channels including PPC, SEO, Social, Affiliates, Influencer marketing, Video, Email, Display, Remarketing, Direct Mail and Lead Generation.

- Project management, implementing global marketing strategies to hit KPI’s and objectives

- Communication of complex marketing issues to all levels of stakeholders

- 7 years digital marketing experience working for both global and national multi-million pound brands

Specific skills include:

PPC - Google & Bing Ads
- Adwords/Bing Campaign Creation
- Advanced Single Keyword Per Ad group (SKAG) Campaigns
- Campaign Optimisation
- Search Remarketing
- ROI and/or CPA Optimisation
- RLSA strategies (Remarketing Lists for Search Ads)
- Keyword Research
- Landing Page Creation & Optimisation

Google & Bing Shopping:
- Campaign structuring & creation
- Creation and optimisation of Shopping Feeds

Paid Social (Facebook & Instagram)
- Campaign Creation (campaign types: conversion, engagement, video view etc.)
- Campaign Optimisation and Scaling
- Interest and Audience Research
- Remarketing and Segmentation
- ROI Optimisation
- Facebook Catalogue Feed creation and optimisation
- Landing Page Creation & Optimisation

SEO - Search Engine Optimisation
- On Page & Off Page Optimisation
- Keyword Research Targeting Highly Relevant Traffic

Analytics & Tracking:
- Google Analytics
- Google Tag Manager
- Attribution modelling
- Facebook Pixel Implementation

Experience with following platforms:
- Shopify
- Magento (1.0 & 2.0)
- Wordpress


I am open to offers and will happily discuss client needs and make recommendations before starting a job to ensure maximum transparency. My hourly rate on Upwork is much lower than I usually charge so I can get reviews faster. Once I start getting reviews I will be increasing my hourly rate incrementally so take advantage of the relatively low hourly rate at the moment.

I keep up-to-date on all the latest marketing news and technologies. I regularly attend events like BrightonSEO as well as reading and taking courses from marketers like Neil Patel and Tim Burd.