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Managing Partner at Passerieu Consulting
Katherine Passerieu
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Use marketing research in the UK and in France to inform marketing, brands an communication decisions. Help companies understand their consumers / customers and markets at the deepest and most relevant level in order to make sound decisions about their business. I have worked for a large diversity of clients in a range of industry sectors, such as Mars, Colgate Palmolive, L'Oréal, Coca-Cola, Heineken, Guinness, Tata Steel, Miele, Renault-Nissan and many others. I hold a BA in English and and MA in Sociology from the Sorbonne University in Paris. I am a member of the Market Research Society (MRS), the AQR (Association for Qualitative Research) the ESOMAR (European Society for Marketing Research), the Institute of Directors (IoD) and the Independent Consultants Group (ICG).
Specialties: Brand Strategy / Brand Positioning / Needs Segmentation
Qualitative Research / Consumer / Customer Insights / Workshops /
Specialties: Brand Strategy / Brand Positioning / Needs Segmentation
Qualitative Research / Consumer / Customer Insights / Workshops /
Markets
United Kingdom
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Language
English
Fluently
French
Fluently
Ready for
Ongoing relation / part-time
Available
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