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Sales, commercial & business development expert helping ambitious businesses grow.
James Porteous-Butler
,
Melbourn, United Kingdom
Experience
Other titles
Skills
I'm offering
Types of clients & projects
Most of my experience is B2B with a particular industrial focus on professional services, early-stage tech firms and the creative industries (advertising, design, branding, digital, adtech, etc.).
Assignments include:
- Propositions, commercial direction and strategy for 10+ creative, content and digital agencies
- Business development and partnerships for Formula E racing team
- Value proposition development for a suite of healthcare data analytics products
- Go to market strategy and innovation for a social fitness app
- Development of a new commercial process for a video personalisation business
- Commercial direction and go to market strategy for GDPR Consent Management Platform
Consultancy Areas
Customer Targeting and Value Proposition:
Developing an understanding of your ideal customers to ensure the business is focusing on the needs of the correct segments. Establishing crystal clear knowledge of how the business creates value and mapping this against the needs of the consumer segments.
Unique approach that helps businesses identify and then articulate the point at which their client’s needs and their business’s capabilities intersect.
Commercial Effectiveness:
Working with businesses to improve sales and marketing performance. Ensuring the right processes and systems are in place to maximise effectiveness. Helping to orchestrate an evolution in culture to put sales at the heart of the organisation.
To ensure successful change, we work with our clients to develop the tools, processes, and proposition to successfully make the new plan a reality.
Sales Enablement
Providing businesses with the tools, knowledge, and understanding to help its people sell more effectively. Developing bespoke programmes across the entire sales function including people, sales process, tools & technology, and content.
Business Development & Innovation
Fresh thinking can be challenging - there always seems to be more pressing priorities to deal with. By taking some of the strain, we help our clients be better innovators, so great ideas translate into better sales results. Some examples: identifying new revenue streams, cross-selling, international and new sector expansion.
Most of my experience is B2B with a particular industrial focus on professional services, early-stage tech firms and the creative industries (advertising, design, branding, digital, adtech, etc.).
Assignments include:
- Propositions, commercial direction and strategy for 10+ creative, content and digital agencies
- Business development and partnerships for Formula E racing team
- Value proposition development for a suite of healthcare data analytics products
- Go to market strategy and innovation for a social fitness app
- Development of a new commercial process for a video personalisation business
- Commercial direction and go to market strategy for GDPR Consent Management Platform
Consultancy Areas
Customer Targeting and Value Proposition:
Developing an understanding of your ideal customers to ensure the business is focusing on the needs of the correct segments. Establishing crystal clear knowledge of how the business creates value and mapping this against the needs of the consumer segments.
Unique approach that helps businesses identify and then articulate the point at which their client’s needs and their business’s capabilities intersect.
Commercial Effectiveness:
Working with businesses to improve sales and marketing performance. Ensuring the right processes and systems are in place to maximise effectiveness. Helping to orchestrate an evolution in culture to put sales at the heart of the organisation.
To ensure successful change, we work with our clients to develop the tools, processes, and proposition to successfully make the new plan a reality.
Sales Enablement
Providing businesses with the tools, knowledge, and understanding to help its people sell more effectively. Developing bespoke programmes across the entire sales function including people, sales process, tools & technology, and content.
Business Development & Innovation
Fresh thinking can be challenging - there always seems to be more pressing priorities to deal with. By taking some of the strain, we help our clients be better innovators, so great ideas translate into better sales results. Some examples: identifying new revenue streams, cross-selling, international and new sector expansion.
Markets
United Kingdom
Links for more
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Language
English
Fluently
Ready for
Available
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