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Communications, marketing and PR consultant
Gaenor Rogers
,
Birmingham, United Kingdom
Experience
Other titles
Skills
I'm offering
I am an experienced communications, PR and marketing professional, with experience of implementing integrated campaigns that include content creation and editing, on- and offline resources that can help shape your business.
I have worked in communications and PR for nearly 15 years and am experienced in leading a number of strategic communications campaigns for multiple projects. I particularly specialise in science, international development, environment, heritage and health communications.
My skills include: Copywriting, copyediting, PR, marketing, strategy development, content development, website management, blog and social media management.
I have worked in communications and PR for nearly 15 years and am experienced in leading a number of strategic communications campaigns for multiple projects. I particularly specialise in science, international development, environment, heritage and health communications.
My skills include: Copywriting, copyediting, PR, marketing, strategy development, content development, website management, blog and social media management.
Markets
United States
(Remote
only)
United Kingdom
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2018 - ?
job
Stroke Prevention Marketing Officer
Stroke Association.
I currently work part-time at the Stroke Association and sit within the Prevention, Policy and Influencing team where I plan and deliver behaviour change campaigns at a national level.
This means helping to plan and influence the way that the team operates. I also project manage specific campaigns or work packages in line with the strategy.
In addition, I act as a spokesperson for the organisation at external events or meetings
This means helping to plan and influence the way that the team operates. I also project manage specific campaigns or work packages in line with the strategy.
In addition, I act as a spokesperson for the organisation at external events or meetings
Strategic Planning, Messaging development, Copywriting, Blogging, Newsletters, Surveys, Horizon scanning, Project Management, Communication
2018 - 2019
job
Media Project Officer
CAGE, Warwick University.
Warwick University engaged me to work with 26 academics in order to produce and promote a policy-related report to a range of stakeholders which included other academics, policymakers and the government.
As part of this, I managed and supervised two launch events and oversaw press and media relations.
As part of this, I managed and supervised two launch events and oversaw press and media relations.
Copy editing, Website copy, Event management, Media manager, Twitter, Academic employee, Policy engagement, Stakeholder Management, Communication
2007 - 2018
job
Communications Executive
CABI.
At CABI, I was responsible for marketing and communicating their scientific and international development focused work to a global audience.
I contributed to the overall marketing and communications strategy which promoted the specific and often varied work CABI did whilst using storytelling techniques to convey the desired messages and brand, and provided donors with information to support and justify funding.
Specifically, I promoted CABI's initiatives and projects through integrated campaigns to ensure its scientific and developmental work was clearly and appropriately messaged to a variety of audiences, and developed and implemented communications strategies to tell a coherent brand story.
In addition, I organised and managed internal and external events to ensure CABI was well represented on a global stage, often in collaboration with other organisations.
I ensured CABI's digital platforms were updated with new content and were well designed and formatted involving close liaison with key staff. I also developed copy, sourced imagery and oversaw the design of brochures, leaflets and documents to communicate CABI's work effectively.
Key Achievements/ Projects
I created a communications engagement campaign for a new £50m programme which involved website development, social media engagement, event management, development support and content creation.
I undertook the communication of CABI's Japanese knotweed work which resulted in an appearance on BBC Radio 4's Today programme, and features in national print media including The Guardian, The Express and The Telegraph.
I worked with SciDev.net journalists around the world to produce 12 features that reached a direct audience of over 500k and a syndicated reach of an additional 100k.
I contributed to the overall marketing and communications strategy which promoted the specific and often varied work CABI did whilst using storytelling techniques to convey the desired messages and brand, and provided donors with information to support and justify funding.
Specifically, I promoted CABI's initiatives and projects through integrated campaigns to ensure its scientific and developmental work was clearly and appropriately messaged to a variety of audiences, and developed and implemented communications strategies to tell a coherent brand story.
In addition, I organised and managed internal and external events to ensure CABI was well represented on a global stage, often in collaboration with other organisations.
I ensured CABI's digital platforms were updated with new content and were well designed and formatted involving close liaison with key staff. I also developed copy, sourced imagery and oversaw the design of brochures, leaflets and documents to communicate CABI's work effectively.
Key Achievements/ Projects
I created a communications engagement campaign for a new £50m programme which involved website development, social media engagement, event management, development support and content creation.
I undertook the communication of CABI's Japanese knotweed work which resulted in an appearance on BBC Radio 4's Today programme, and features in national print media including The Guardian, The Express and The Telegraph.
I worked with SciDev.net journalists around the world to produce 12 features that reached a direct audience of over 500k and a syndicated reach of an additional 100k.
Communication, Marketing, Online Marketing, Google analytics, Social Media, Content marketing, Copywriting, Seo, Copy editing, Web content, English copywriter, Leaflets, Posters, Brochures / Flyers, Reporting
2005 - 2007
job
PR Executive
Isis PR.
PR Executive working across a variety of accounts from science and the environment to culture and heritage.
Key Responsibilities
Helped develop key messaging, branding and positioning statements.
Wrote engaging, accurate and effective press releases and press packs for journalists.
Built and maintained contacts lists and utilised them to achieve good coverage.
Helped develop crisis communications strategies.
Helped organise and run events to position clients effectively and achieve media coverage.
Responded efficiently to any requests to set up interviews or provide information.
Collated client coverage books.
Key Achievements/ Projects
Achieved global coverage on stories such as the birth of a new gorilla at Bristol Zoo Gardens.
Realised regular print, broadcast and digital coverage in local and national media.
Key Responsibilities
Helped develop key messaging, branding and positioning statements.
Wrote engaging, accurate and effective press releases and press packs for journalists.
Built and maintained contacts lists and utilised them to achieve good coverage.
Helped develop crisis communications strategies.
Helped organise and run events to position clients effectively and achieve media coverage.
Responded efficiently to any requests to set up interviews or provide information.
Collated client coverage books.
Key Achievements/ Projects
Achieved global coverage on stories such as the birth of a new gorilla at Bristol Zoo Gardens.
Realised regular print, broadcast and digital coverage in local and national media.
Public relations, Event coordination, Press and PR, Communication, Press releases, Media relations, Quarterly reports, Press monitoring
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