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Data Scientist
Alexis Price
,
Barnet, United Kingdom
Experience
Other titles
Skills
I'm offering
I am a data scientist/analyst with over 10 years experience having worked on projects across the banking, retail, FMCG, online retail and oil. I have worked for companies such as Accenture, WPP, River Island, BP, Nestle, GSK.
I enjoy giving insights to all types of companies based on their data in which they can use to build in their forward strategy. I have used methods such as Econometrics, marketing mix modelling, predictive analytics, google analytics, online analytics, data visualisation, methods in order to do this.
I believe I can help companies of all sizes that have a lot of data by using the methods I have picked up working with those companies that I have provided analytical consultancy advise to.
I can explain complex data in more simple turns. I have also trained people in data science. I helped create the data science programme at The Bank of England.
Projects I have enjoyed include price optimisation for Diageo drinks. Creating online data visuals for The Bank of England statistics department, and marketing mix modelling for Bensons/Harveys.
I enjoy giving insights to all types of companies based on their data in which they can use to build in their forward strategy. I have used methods such as Econometrics, marketing mix modelling, predictive analytics, google analytics, online analytics, data visualisation, methods in order to do this.
I believe I can help companies of all sizes that have a lot of data by using the methods I have picked up working with those companies that I have provided analytical consultancy advise to.
I can explain complex data in more simple turns. I have also trained people in data science. I helped create the data science programme at The Bank of England.
Projects I have enjoyed include price optimisation for Diageo drinks. Creating online data visuals for The Bank of England statistics department, and marketing mix modelling for Bensons/Harveys.
Markets
United Kingdom
Links for more
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Language
English
Ready for
Available
My experience
2017 - 2019
job
analyst/manager
The bank of england.
Helped developed better ways of looking at statistics on the new website so these can be used for the public.
Build economic stories around rates data and lead a team in doing this.
Ensure statistics are produced on time in the monthly round so they are available to the public
Build economic stories around rates data and lead a team in doing this.
Ensure statistics are produced on time in the monthly round so they are available to the public
Tableau, Excel, Economic analyzes, Economy, DATA ANALYSIS AND VISUALIZATION, Data Modeling, Data Science, Big Data, Financial analyst, R, Banking, Powerpoint, PowerPoint templates, Powerpivot, Project economics
2014 - 2017
job
Account Director in Consultancy
Wpp.
Key achievements:
1. Developed Price Optimisation strategy that has been rolled out by Mindshare on various clients
2. Developed method of integrating market research surveys into statistical models
3. Delivered training sessions on Pricing and promotions for retail.
• Use Big Data to Provide analytical business marketing advice to a variety of Retail/ FMCG clients including River Island, BP, Nissan, Harvey’s and The Post Office.
• Presenting on KPIs, Media spend, Internal Marketing Spend and Price optimisation to external stakeholders including sales, marketing and finance directors.
• Internal communication with Media Planners, Buyers within TV, Press, Display, Social Media and Search.
• Building econometric/statistical models. This includes web, search, retail, brand metric models.
• Build web visit and brand search optimisation models to get a better more accurate reading on different online media formats than traditional predictive sales models. Nest these online model into sales to get an overall multi-channel ROI.
• Develop ways to use optimisation to advice clients on price analytics using microeconomic price elasticity theory. Devising how to best introduce the promotional plan into the econometric model to advice clients when they will gain the most profit from these promotions.
• Builds statistical models in R to obtain media long term ROI in order to inform clients how to optimize their media budget allocations across different media channels.
• Developed ways to use Big Data in order to answer clients other marketing questions such as what is their web conversion rate? How is web driving people to store? How many sales are due social media.
• Create and present presentation from large sources of data in a way key stakeholders can understand and make actionable decisions.
• Manage teams and the modelling process with tight deadlines.
• Worked with clients and Mindshare teams internationally in the Middle East and USA
1. Developed Price Optimisation strategy that has been rolled out by Mindshare on various clients
2. Developed method of integrating market research surveys into statistical models
3. Delivered training sessions on Pricing and promotions for retail.
• Use Big Data to Provide analytical business marketing advice to a variety of Retail/ FMCG clients including River Island, BP, Nissan, Harvey’s and The Post Office.
• Presenting on KPIs, Media spend, Internal Marketing Spend and Price optimisation to external stakeholders including sales, marketing and finance directors.
• Internal communication with Media Planners, Buyers within TV, Press, Display, Social Media and Search.
• Building econometric/statistical models. This includes web, search, retail, brand metric models.
• Build web visit and brand search optimisation models to get a better more accurate reading on different online media formats than traditional predictive sales models. Nest these online model into sales to get an overall multi-channel ROI.
• Develop ways to use optimisation to advice clients on price analytics using microeconomic price elasticity theory. Devising how to best introduce the promotional plan into the econometric model to advice clients when they will gain the most profit from these promotions.
• Builds statistical models in R to obtain media long term ROI in order to inform clients how to optimize their media budget allocations across different media channels.
• Developed ways to use Big Data in order to answer clients other marketing questions such as what is their web conversion rate? How is web driving people to store? How many sales are due social media.
• Create and present presentation from large sources of data in a way key stakeholders can understand and make actionable decisions.
• Manage teams and the modelling process with tight deadlines.
• Worked with clients and Mindshare teams internationally in the Middle East and USA
Economic analyzes, Digital project management, Digital Marketing, Digital Strategy, Online marketing, Social Media, Google analytics, DATA ANALYSIS AND VISUALIZATION, Data Science, R, Excel, Business Intelligence, Powerpoint, Press and PR, Journalism, Digital communication
2011 - 2012
job
Consultant
Accenture.
• Working with Accenture Paris on producing a number of presentations for channel mix optimisation. This was for a global pharmaceutical organisation. This project included optimising pharmaceutical detailing and segmentation modelling.
• Training developer supporting the Change Management team with developing and delivering key Change Management interventions mainly focusing on classroom training materials for Sales and Marketing. This involved working with various stakeholders to understand the relevant system components and business context including the Accenture/GSK functional design and build team as well as business SMEs at Director and VP level.
• Web analytics advisor reporting; analysis; and strategic support for RBS’s digital strategies.
• Media auditing Vodafone. Making sure media budgets are deployed correctly and a high level of value is being delivered by their global media agent.
• Training developer supporting the Change Management team with developing and delivering key Change Management interventions mainly focusing on classroom training materials for Sales and Marketing. This involved working with various stakeholders to understand the relevant system components and business context including the Accenture/GSK functional design and build team as well as business SMEs at Director and VP level.
• Web analytics advisor reporting; analysis; and strategic support for RBS’s digital strategies.
• Media auditing Vodafone. Making sure media budgets are deployed correctly and a high level of value is being delivered by their global media agent.
Management consultancy, Change management, Business strategy, Strategy, DATA ANALYSIS AND VISUALIZATION, Big Data, Excel, Analysis, Pharmaceutical, Retail
2009 - 2011
job
Econometric consultant
Ninah Consulting, (part of Publicis Group UK).
• Work through the project cycle from the data extraction stage to client delivery, in order to deliver recommendations on clients marketing problems.
• Built time series econometric/statistical models using marketing mix modeling regression to obtain these recommendations.
• Present data (from the model) in a way that can be understood by clients across different areas within an organization.
o Deliver results in form of a presentation to clients (marketing directors, finance teams, business analysts and media planners)
• Use predictive models built in EViews to obtain media long term ROI in order to inform clients how to optimize their media budget allocations across different media channels.
• Recommend on product pricing strategy using price elasticity and cross price elasticity’s obtained from the econometric models. Evaluating changes in product price elasticity over time and how this effect long term product profitability. Use this data to present recommendations of product optimal price in the short and long run.
• Analyzing variations in promotional activity (retail funded and store funded) in terms of volume uplift and incremental profit for the brand. With use of P&L recommend optimal promotional strategy in terms of timing discount and account for issues such as sales brought forward and steal from products in the brand.
• Advice on the effect of competitor marketing activity on product steals.
• Use of category models to look at the effect of market marketing activity.
• Advise companies of any other information that comes out of the Econometric model if useful for marketing strategy.
• Programs used to drive insight Eviews and Excel.
• My clients included Nestle, Diageo, Premier Foods, Pepsico & Cereal Partners.
• Built time series econometric/statistical models using marketing mix modeling regression to obtain these recommendations.
• Present data (from the model) in a way that can be understood by clients across different areas within an organization.
o Deliver results in form of a presentation to clients (marketing directors, finance teams, business analysts and media planners)
• Use predictive models built in EViews to obtain media long term ROI in order to inform clients how to optimize their media budget allocations across different media channels.
• Recommend on product pricing strategy using price elasticity and cross price elasticity’s obtained from the econometric models. Evaluating changes in product price elasticity over time and how this effect long term product profitability. Use this data to present recommendations of product optimal price in the short and long run.
• Analyzing variations in promotional activity (retail funded and store funded) in terms of volume uplift and incremental profit for the brand. With use of P&L recommend optimal promotional strategy in terms of timing discount and account for issues such as sales brought forward and steal from products in the brand.
• Advice on the effect of competitor marketing activity on product steals.
• Use of category models to look at the effect of market marketing activity.
• Advise companies of any other information that comes out of the Econometric model if useful for marketing strategy.
• Programs used to drive insight Eviews and Excel.
• My clients included Nestle, Diageo, Premier Foods, Pepsico & Cereal Partners.
Predictive Analytics, Statistics, Data Science, Big Data, Excel, Business Optimization, Business strategy, DATA ANALYSIS AND VISUALIZATION, Project Management, Social Media Marketing, Digital Marketing, FMCG, Retail
My education
2001
-
2004
The University of Birmingham
BSc, Economics
BSc, Economics
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