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Behavioural Research, Insight & Strategy Director
Charlotte Beckett
,
London, United Kingdom
Experience
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I am a behavioural insight and strategy director, with a MSc in Consumer Psychology; experienced in designing research and developing strategies from fieldwork to insight, onto implementation and evaluation. I have worked with a range of sectors including charity/not for profit, government, financial services, FMCG, tech/start-ups and healthcare. A firm believer in understanding the “why”, not just “where” and “how”, my job is to challenge briefs, to understand the consumer, and be clear what we want them to feel, think and do. I have worked on brand, communications, customer experience, innovation and product development projects that have consumer behaviour at their heart. I am well versed in managing both internal and external stakeholders to make sure that we genuinely collaborate.
My strengths include: designing, delivering and analysing quantitative and qualitative research (using a range methodologies such as generative research, comparative linguistics, thematic analysis and observational techniques); consumer behaviour and psychology (including driver model design and testing); insight and trends; innovation; brand strategy and brand experience design; customer experience design and transformation road mapping; digital and creative strategy; monitoring and evaluation design and implementation.
My strengths include: designing, delivering and analysing quantitative and qualitative research (using a range methodologies such as generative research, comparative linguistics, thematic analysis and observational techniques); consumer behaviour and psychology (including driver model design and testing); insight and trends; innovation; brand strategy and brand experience design; customer experience design and transformation road mapping; digital and creative strategy; monitoring and evaluation design and implementation.
Markets
United States
(Remote
only)
Canada
(Remote
only)
United Kingdom
France
(Remote
only)
Germany
(Remote
only)
Lithuania
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
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Language
English
Fluently
Spanish
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My education
2015
-
2018
London Metropolitan University
MSc, Consumer Psychology
MSc, Consumer Psychology
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