Digital & Social Media Marketing | Strategy & Planning | Content Marketing | Paid & Biddable | Audience Segmentation
London, United Kingdom
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Ongoing relation / part-time
Full time contractor
Currently contracting at Reuters as a CRM Strategist for the core Agency product, Reuters Connect.
-Strategy lead for social media, CRM and influencer marketing for Pernod Ricard, BlackBerry, eBay, Johnson & Johnson
-Creative and production lead for all content
-Management of team finances as well as wider P&L profitability
-Launched tiered influencer network of mums across Europe for Johnson baby with 1000+ actively engaged influencers
-Led multi-touch content partnership for The Glenlivet and The New Craftsman to produce The Dram Chair generating £500K+ PR value
Master's, Social Policy
Bachelor's, International Relations; Philosophy
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