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Digital and social media marketing across multiple verticals. Numerically driven strategy and planning lead with careful consideration of user journey, path to conversion and lifetime value. Extensive experience in B2C and B2B marketing including perfor

Emmanuel Xirogiannis , London, United Kingdom


10 - 14 years

Other titles

head of marketing head of social media brand strategist strategist digital strategy


Digital Marketing Social Media Digital and social campaigns Digital Strategy Communication strategy + 8 more

I'm offering


United Kingdom
United States (Remote only)

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Ready for

  Smaller project
  Larger project
  Ongoing relation / part-time
  Full time contractor


Available from 03/06/2020

My experience

2016 - ?   freelance
Director Reuters, Huawei, Mulberry,
For the past three years I have been freelancing for a number of brands as a hybrid marketer, with varying degrees of leadership in strategy, creative and performance marketing depending on the business needs. These include:
CRM Strategist - Reuters
Social Media and Content Director - Huawei
Global Head of Social -
Lead Strategist - Mulberry

Currently at Reuters as strategy lead for 5 nurture tracks for flagship products with end-to-end delivery including copy, assets, templates, playbooks, landing experiences, surveys, KPI framework and reporting
Digitale og sociale kampagner, Facebook retargeting, Digital Strategy, Online markedsføring, Marketing, Social Media, Digital annoncering, Programmatic, Annoncering på sociale medier, Digital Marketing, Marketing Strategy, Brand strategy, Branding, Social Media Marketing, Videoproduktion, Video content, Content marketing

2015 - 2016   job
Global Head of Social Media Marks & Spencer.
-Management of 7 team members across categories + international -Draft and execute annual social strategy with 4 audience segments
-Establish all platform benchmarks + media KPIs per segment
-Lead high profile multi-touch campaigns: Christmas, Plan A
-Lead celebrity partnerships: Alexa Chung, Rosie HW, David Gandy
-Reporting to Digital Director and Global Publishing Director
-Member of weekly marketing trade meetings with Executive Board
-Achieved 5:1 ROI for all promotional content on social
-Reduced CPC and CPM by minimum 30% across all segments
-Rebuilt the M&S Christmas surprise and delight game resulting in:
-9-7% improvement of player sentiment
-25% increase of seasonal basket value
-Established social listening as a source of insights to all marketing
Twitter annoncering, Rapportering, Business Intelligence, Præsentation af indsigter/data, Qualitative research, Målgruppeanalyser, Brand identitet, Snapchat, Instagram Marketing, Instagram ads, Social Media Marketing, Facebook advertising, Annoncering på sociale medier, Programmatic, Content marketing, Online markedsføring, Digital Marketing, Marketing, Social Media

2013 - 2014   job
Lead Strategist Digitas.
-Strategy lead for social media, CRM and influencer marketing for Pernod Ricard, BlackBerry, eBay, Johnson & Johnson
-Creative and production lead for all content
-Management of team finances as well as wider P&L profitability
-Launched tiered influencer network of mums across Europe for Johnson baby with 1000+ actively engaged influencers
-Led multi-touch content partnership for The Glenlivet and The New Craftsman to produce The Dram Chair generating £500K+ PR value
Digital Strategy, Social Media Marketing, Videoproduktion, Kundeanalyse, Målgruppeanalyser, Stakeholder Management, Team Leadership, Digital Marketing, Seo, Social Media, Content marketing

My education

2004 - 2005
London School of Economics
Master's, Social Policy

2000 - 2004
Florida International University
Bachelor's, International Relations; Philosophy

My resume

  Download resume

Emmanuels reviews

Planning and mapping CRM/nurture marketing – Onsite in Canary Wharf
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I'd happily hire Emmanuel for future work. Emmanuel showed strong ownership of his project. Operating during a period of significant business disruption in a complex, matrix organisation, Emmanuel built effective working relationships with critical stakeholders in a short space of time, and secured their buy-in, and delivered outputs on time and to good standard.

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