Digital and social media marketing across multiple verticals. Numerically driven strategy and planning lead with careful consideration of user journey, path to conversion and lifetime value. Extensive experience in B2C and B2B marketing including perfor
Emmanuel Xirogiannis
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London, United Kingdom
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CRM Strategist - Reuters
Social Media and Content Director - Huawei
Global Head of Social - Namecheap.com
Lead Strategist - Mulberry
Currently at Reuters as strategy lead for 5 nurture tracks for flagship products with end-to-end delivery including copy, assets, templates, playbooks, landing experiences, surveys, KPI framework and reporting
-Management of 7 team members across categories + international -Draft and execute annual social strategy with 4 audience segments
-Establish all platform benchmarks + media KPIs per segment
-Lead high profile multi-touch campaigns: Christmas, Plan A
-Lead celebrity partnerships: Alexa Chung, Rosie HW, David Gandy
-Reporting to Digital Director and Global Publishing Director
-Member of weekly marketing trade meetings with Executive Board
ACHIEVEMENTS
-Achieved 5:1 ROI for all promotional content on social
-Reduced CPC and CPM by minimum 30% across all segments
-Rebuilt the M&S Christmas surprise and delight game resulting in:
-9-7% improvement of player sentiment
-25% increase of seasonal basket value
-Established social listening as a source of insights to all marketing
-Strategy lead for social media, CRM and influencer marketing for Pernod Ricard, BlackBerry, eBay, Johnson & Johnson
-Creative and production lead for all content
-Management of team finances as well as wider P&L profitability
ACHIEVEMENTS
-Launched tiered influencer network of mums across Europe for Johnson baby with 1000+ actively engaged influencers
-Led multi-touch content partnership for The Glenlivet and The New Craftsman to produce The Dram Chair generating £500K+ PR value
My education
Master's, Social Policy
Bachelor's, International Relations; Philosophy
Emmanuel's reviews
I'd happily hire Emmanuel for future work. Emmanuel showed strong ownership of his project. Operating during a period of significant business disruption in a complex, matrix organisation, Emmanuel built effective working relationships with critical stakeholders in a short space of time, and secured their buy-in, and delivered outputs on time and to good standard.
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