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Senior
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Conversion Expert & Digital Experience Designer
Ben Cook
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
A passionate & inquisitive digital experience lead with a track record of using AB Testing to find creative ways of designing customer journeys that continuously delight users – even in the most challenging of circumstances.
With six years of marketing experience and four working hands on with AB Testing - covering two continents, dozens of clients and a whole range of weird and wonderful briefs - I'm well versed in being able to quickly identify trends in data that can conversion lifts for the brand that meaningfully impact their bottom line.
Brands worked on include:
- Air New Zealand
- Sky
- STA Travel
- Honda
- Virgin Money
- Metrobank
- Aldi
- Sainsbury's
- Filippa K
- http://**********.*** a range of exciting start-up propositions and agency joint ventures.
With six years of marketing experience and four working hands on with AB Testing - covering two continents, dozens of clients and a whole range of weird and wonderful briefs - I'm well versed in being able to quickly identify trends in data that can conversion lifts for the brand that meaningfully impact their bottom line.
Brands worked on include:
- Air New Zealand
- Sky
- STA Travel
- Honda
- Virgin Money
- Metrobank
- Aldi
- Sainsbury's
- Filippa K
- http://**********.*** a range of exciting start-up propositions and agency joint ventures.
Markets
United Kingdom
Links for more
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Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2018 - 2019
job
Conversion Lead - Air New Zealand
Air New Zealand.
Managing the Digital Optimisation programme to achieve 90% year-on-year growth, as well as pioneering the experimentation culture across the Digital, Commercial , Operations and Marketing divisions. Worked extensively with Adobe, Google, Medallia & Optimizely platforms to bring this success to life.
- Increased the scale of the experimentation programme at Air New Zealand by 90% in terms of testing velocity, expanding to two new digital products and five new countries.
- Led the experimentation across Digital, generating £20m of incremental revenue, and guiding the Operations division on how best to serve disrupted customers.
- Created a reproducible accounting process for Commercial to estimate the Net Revenue impact of digital changes, even as small as adding five words of copy to a page
- Increased the scale of the experimentation programme at Air New Zealand by 90% in terms of testing velocity, expanding to two new digital products and five new countries.
- Led the experimentation across Digital, generating £20m of incremental revenue, and guiding the Operations division on how best to serve disrupted customers.
- Created a reproducible accounting process for Commercial to estimate the Net Revenue impact of digital changes, even as small as adding five words of copy to a page
2015 - 2018
job
Digital Strategy Lead
Rockpool Digital.
I was the Account Lead for Rockpool’s largest clients, including Sky, STA Travel and Aldi, with responsibility for managing those relationships as well as leading all of our Digital Strategy work across the agency.
My remit was to design digital concepts that met the client’s brief in terms of market positioning, and to act as the thought leader on a range of digital marketing disciplines within the agency.
- Concepted projects ranging from the launch of Sky Q, STA Travel’s mobile customer & customer loyalty strategies across six markets, Honda’s customer engagement strategy for Europe & Aldi’s digital strategy for in store engagement.
- Managed a studio team of twelve to bring the resulting digital products to market with a test and learn philosophy using GA data, user testing & AB testing.
My remit was to design digital concepts that met the client’s brief in terms of market positioning, and to act as the thought leader on a range of digital marketing disciplines within the agency.
- Concepted projects ranging from the launch of Sky Q, STA Travel’s mobile customer & customer loyalty strategies across six markets, Honda’s customer engagement strategy for Europe & Aldi’s digital strategy for in store engagement.
- Managed a studio team of twelve to bring the resulting digital products to market with a test and learn philosophy using GA data, user testing & AB testing.
2012 - 2015
job
Marketing & Sales Specialist
IBM.
Building client engagements and identifying use cases where IBM Technology benefits their corporate strategy, before then designing pilot projects and owning the commercial sign off.
- Led initiatives with Metrobank & Virgin Money as a part of a secondment to their implementation partner, evaluating and successfully implementing Omnichannel Banking pilots in line with changing consumer expectations.
- Led initiatives with Metrobank & Virgin Money as a part of a secondment to their implementation partner, evaluating and successfully implementing Omnichannel Banking pilots in line with changing consumer expectations.
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