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Strategic Principal at Principals Consulting
Suki Kainth
,
Enfield, United Kingdom
Experience
Other titles
Skills
I'm offering
Mission led, inspirational, insightful & innovative marketing leader, with a technological mind. Highly experienced in digital transformation, strategic, customer journey & go-to market planning, brand management & lead generation. Not easily fazed & highly pragmatic. A no-nonsense approach
CORE SKILLS
• Strategic planning and channel execution across multiple sectors
• Redefining & shaping brand propositions to optimise B2B / B2C engagement, creating meaningful H2H (human to human) connections
• Omni channel UX expert, getting the customer from A-Z. Delivering a sale
• Digital Lead generation strategies focusing on content marketing conversion, UX SEM, PPC, & social
• Providing business leaders with highly objective programmes
• Corporate messaging & communications strategies, including platforms, public relations programmes & social media training
• Aligning teams to integrated marketing goals & KPI's
• Streamlining business processes to drive greater collaboration & business efficiency
• Strong Agency & client management
CORE SKILLS
• Strategic planning and channel execution across multiple sectors
• Redefining & shaping brand propositions to optimise B2B / B2C engagement, creating meaningful H2H (human to human) connections
• Omni channel UX expert, getting the customer from A-Z. Delivering a sale
• Digital Lead generation strategies focusing on content marketing conversion, UX SEM, PPC, & social
• Providing business leaders with highly objective programmes
• Corporate messaging & communications strategies, including platforms, public relations programmes & social media training
• Aligning teams to integrated marketing goals & KPI's
• Streamlining business processes to drive greater collaboration & business efficiency
• Strong Agency & client management
Markets
United States
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Available
My experience
2019 - 2021
project
MyDilemma (Investment Strategist)
Initially approached to help drive downloads of a new app, which quickly turned into a larger project to attract new investors
MyDilemma was a unique app targeting the teenage market with an advice based app, where you could canvass opinion on any topic i.e. which dress would look best on a first date.
Initial campaign featured a series of ads with dilemmas inviting people to participate. Following on from this an investor deck was created to drive marketing efforts and get the app higher up in the consideration window. I wrote & created a compelling investor deck highlighting the vast opportunities the app would bring
MyDilemma was a unique app targeting the teenage market with an advice based app, where you could canvass opinion on any topic i.e. which dress would look best on a first date.
Initial campaign featured a series of ads with dilemmas inviting people to participate. Following on from this an investor deck was created to drive marketing efforts and get the app higher up in the consideration window. I wrote & created a compelling investor deck highlighting the vast opportunities the app would bring
Preparation for investor meeting, Startups, Communication, Digital Marketing, Social Media, Content marketing, Social Media Marketing, Investor relations, Business strategy
2020 - 2020
project
VSmart European Launch (Strategic Consultant)
Consultation for one of Vietnam's largest and well known brands. A manufacturer with a huge share of their home market wanting to expand out into Europe… with no brand awareness outside of Vietnam and no real product differentiation.
They did however, present reasonable value for money
Taking into consideration European market trends i redefined what 'value' could stand for creating a new category the brand would stand for, giving them a fighting chance of making it in Europe.
I led the team to create a brand with strong stand out, that would break through the 'me too' advertising. Creating content that would engage both the trade & consumers largely online through multiple digital channels
They did however, present reasonable value for money
Taking into consideration European market trends i redefined what 'value' could stand for creating a new category the brand would stand for, giving them a fighting chance of making it in Europe.
I led the team to create a brand with strong stand out, that would break through the 'me too' advertising. Creating content that would engage both the trade & consumers largely online through multiple digital channels
Digital Strategy, Presentation development, Production of website, Brand identity, Core Values and Branding, Content marketing, Marketing and sales, B2B Marketing, B2c marketing, Corporate events
2018 - 2018
project
Vision Express Lead Generation Campaign (Digital Strategist)
The contact lens market was seeing a decline in registrations and uptake.
Briefed by Vision Express i set to create a digital strategy that not only bucked the trend but grew overall sales for all Vision Express Products through a cross sell strategy
Optimising the UX via all channels we created a highly targeted large-scale digital campaign, across different customer segments which netted in an impressive 22% conversion rate & 30% sales uplift. Singlehandedly reversing the decline in sales
Briefed by Vision Express i set to create a digital strategy that not only bucked the trend but grew overall sales for all Vision Express Products through a cross sell strategy
Optimising the UX via all channels we created a highly targeted large-scale digital campaign, across different customer segments which netted in an impressive 22% conversion rate & 30% sales uplift. Singlehandedly reversing the decline in sales
Digital Strategy, Digital and social campaigns, Content marketing, Digital communication, Copywriting, Digital Marketing, Social Media, Wordpress
2016 - 2017
project
South Eastern Grocers U.S (Director Own Brands)
In-house Client-side consultation for top 5 U.S. retail group wanting to launch a new private label across all their store formats.
I not only streamlined their strategic planning process but drove business efficiency while leading a £3bn rebrand.
I directed my team & the agencies to create 4 new private label tiers with 1000's of product lines in 730 stores, across 4 store banners in 7 states, with an sales uplift of 1200% on core products.
I not only streamlined their strategic planning process but drove business efficiency while leading a £3bn rebrand.
I directed my team & the agencies to create 4 new private label tiers with 1000's of product lines in 730 stores, across 4 store banners in 7 states, with an sales uplift of 1200% on core products.
Retail strategy, Product Design, Portfolio management, Store concepts, Idea generation, Branding, Brand activation, Product launch, Stakeholder Management
2016 - 2017
project
Dragonfly Designing with Science (Interim M.D/Head of Strategy)
In house consultation for The Sunday Times #1 tech start up. When Black Swan approached me to help them define a role for their new product, it was a no brainer.
A SWOT analysis was completed with research conducted to identify key sectors and needstate whilst strengthening the UI/UX to
isolate sector opportunities.
I then set about creating financial models across all channels, developed & implemented the core strategy whilst building a strong sales team to gain conversion
The results speak for themselves 60% conversion from trial
A SWOT analysis was completed with research conducted to identify key sectors and needstate whilst strengthening the UI/UX to
isolate sector opportunities.
I then set about creating financial models across all channels, developed & implemented the core strategy whilst building a strong sales team to gain conversion
The results speak for themselves 60% conversion from trial
Marketing and sales, Business strategy, B2B communication, Communication strategy, Content marketing, Lead generation, Startups
2012 - 2013
project
GHD (Global Brand Director)
In-house Client-side consultation to re-energise one of the most loved brands by females all over the globe.
I shaped the global market strategy, lead market, industry & competitor analysis
I Spearheaded strategic campaigns to deliver aggressive global
growth targets in 14 countries, creating brand propositions, partnership & digital strategy.
Leading a team of 10+ marketers, designers & educators to create
marketable propositions & insight driven concepts.
Proud to have been the lead for GHD’s most innovative product launch since its inception...GHD eclipse with presales
volume exceeding forecasted demand
I shaped the global market strategy, lead market, industry & competitor analysis
I Spearheaded strategic campaigns to deliver aggressive global
growth targets in 14 countries, creating brand propositions, partnership & digital strategy.
Leading a team of 10+ marketers, designers & educators to create
marketable propositions & insight driven concepts.
Proud to have been the lead for GHD’s most innovative product launch since its inception...GHD eclipse with presales
volume exceeding forecasted demand
Brand identity, Brand transformation, Digital Marketing, Digital communication, Content marketing, Communication, Global Marketing, B2B Marketing, B2c marketing
My education
2002
Institute of Sales Promotion
ISP Diploma, ISP
ISP Diploma, ISP
1993
-
1997
University of East London
BA Hons 2:2, Psychosocial Studies
BA Hons 2:2, Psychosocial Studies
1989
-
1992
Wygesston Queen Elizabeth I College
A Levels, Psychology & Sociology
A Levels, Psychology & Sociology
1984
-
1989
Judgemeadow Community College
GCSE, English Literature & Language; Maths; Law; Integrated Science; Sociology & Psychology
GCSE, English Literature & Language; Maths; Law; Integrated Science; Sociology & Psychology
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