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jobs
Digital Marketing Consultant
Katherine Wettern
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Digital performance marketer with a track record of increasing ROI. I have experience in social, programmatic, affiliates, aggregators and PPC. Prior to freelancing I was working as an Account Director in performance marketing for a top London agency. I have several years experience spanning multiple digital channels and have worked with brands in the travel, telecoms, retail and finance sectors.
I am also proficient in front end web development (HTML, CSS, Wordpress, and some PHP) and recently executed a complete redesign of: http://******.**
I am also proficient in front end web development (HTML, CSS, Wordpress, and some PHP) and recently executed a complete redesign of: http://******.**
Markets
United States
(Remote
only)
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
freelance
Partnership Manager
The Day.
Working for a startup in the education space I build partnerships with organisations looking to connect with our base of teachers.
Strategic Partnering, Digital Marketing, Email marketing, Business development
2018 - 2018
freelance
Digital Marketing
BetKing.
I worked with BetKing initially around the World Cup to promote them organically on social media. The role later expanded to include growing their affiliate programme.
"Katherine was excellent to work with, responsive, proactive and organised. She was extremely creative and well researched even on new technologies."
"Katherine was excellent to work with, responsive, proactive and organised. She was extremely creative and well researched even on new technologies."
Affiliate, Facebook, Twitter, Social Media, Content marketing, Digital Marketing, Online marketing
2018 - 2018
freelance
Marketing consultancy
DataSine.
The brief was to run a 1 day workshop to train the DataSine leadership team on how email marketing fits within the wider marketing mix:
"Katherine’s in-depth knowledge as a marketing industry insider helped us map out the intricacies of the industry and plan both our product development and sales strategy.
The one-day workshop that she led was very well received by our management team, and she is a great communicator of complex subjects. This session helped us identify new product features and opportunities, and also helped us with our own marketing and marketing-related staffing decisions."
"Katherine’s in-depth knowledge as a marketing industry insider helped us map out the intricacies of the industry and plan both our product development and sales strategy.
The one-day workshop that she led was very well received by our management team, and she is a great communicator of complex subjects. This session helped us identify new product features and opportunities, and also helped us with our own marketing and marketing-related staffing decisions."
Email marketing, Digital Marketing, Online marketing, Business development, Product development, Training
2018 - 2018
freelance
True Faith Website redesign
True Faith.
I completely redesigned the True Faith website to better serve their needs and greatly improve site speed: http://www.true-faith.co.uk/
"Working with Katherine was easy and the website she built for true faith has set us apart in a crowded field. We’d thoroughly recommend working with her for website projects and look forward to working with her again in the near future."
"Working with Katherine was easy and the website she built for true faith has set us apart in a crowded field. We’d thoroughly recommend working with her for website projects and look forward to working with her again in the near future."
Wordpress, Css, Html, Php, Web development, Web design, Marketing optimisation, Production of website
2015 - 2018
job
Account Director
MEC.
Managed direct response marketing (Paid Search, Social, display and aggregators) campaigns for one of the UK's largest banks. In charge of a set of core retail products I co-ordinated marketing activity across all of the above channels, managed budgets and optimised campaigns to drive stronger results.
Marketing Performance, Digital Marketing, Digital Strategy, Social Media, Seo, Online marketing, SEM, Affiliate, Google Display, Native and display advertising, Digital Marketing Strategy
2011 - 2015
job
Team Leader
Affiliate Window.
Over the years I managed dozens of affiliate programmes across some of the UK's largest brands in travel, telecoms, finance and retail. Starting as an Account Executive and working my way up to a Team Leader I gained hands on experience of all aspects of affiliate marketing and in leading a team. This has given me a fantastic understanding of what makes a successful programme and affiliate.
Affiliate, Digital Marketing, Online marketing, Digital Strategy, Project Management, Team management, Team Leadership
My education
2010
-
2011
University of Leeds
MA, Advertising & Marketing
MA, Advertising & Marketing
2007
-
2010
University of Leeds
BA, English Language & Literature
BA, English Language & Literature
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