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Business consultant creating measurement frameworks for making marketing investment decisions.

Mike Carter, Flackwell Heath, United Kingdom


10 - 14 years

Other titles

Director Social business strategist


Digital Marketing Marketing Business Analysis Data Analysis Presentation of insights / data + 7 more

I'm offering

I help organisations analyse and evaluate the impact of all marketing communications disciplines against key performance indicators.

I have in-depth knowledge of the ways each marketing channel evaluates and reports on activity - be that digital advertising, TV, OOH, branding, PR or sponsorships (among others) - and the levers that can be pulled to improve efficiency or effectiveness of campaigns.

I would work with you to ensure your investments in marketing communications are working hard for you and delivering the results required. Typically I am used for optimisation recommendations, money-saving exercises or business planning for increased investment in new or existing channels.


United Kingdom

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Retail Art Sports & Activities Oil & Energy Casinos & Betting + 5 more




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