Business consultant creating measurement frameworks for making marketing investment decisions.
Flackwell Heath, United Kingdom
I have in-depth knowledge of the ways each marketing channel evaluates and reports on activity - be that digital advertising, TV, OOH, branding, PR or sponsorships (among others) - and the levers that can be pulled to improve efficiency or effectiveness of campaigns.
I would work with you to ensure your investments in marketing communications are working hard for you and delivering the results required. Typically I am used for optimisation recommendations, money-saving exercises or business planning for increased investment in new or existing channels.
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