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Marketing, Innovation and Digital Transformation Leader
Jon White
,
Chiswick, United Kingdom
Experience
Other titles
Skills
I'm offering
Digital Strategy, Marketing and Innovation Leader with over 25 years experience leading digital and traditional Strategy and Planning, Marketing and Communications, Business Development and Innovation functions to support the transformation and expansion of high growth companies with global reach.
A strong track record in delivering commercial growth and positive cultural change by bringing together a clear understanding of product, consumer insight plus proposition & service design within often complex environments and marketplaces, featuring fast moving competitor and customer dynamics plus regulatory oversight.
Highly driven, creative and entrepreneurial leader, relationship builder, technology and business visionary, motivator and influencer.
Specialties: Strategy and Business Planning | Digital Transformation | Product Design and Management | Digital Marketing and Communications | Commercial Partnership Management | Consumer and Market Insight | Technology, Telecommunications and Retail | Banking & Payments | Travel and Transportation | Strategic Partnerships | Branding and Identity | Agile and Lean Innovation | Cross-functional Collaboration
A strong track record in delivering commercial growth and positive cultural change by bringing together a clear understanding of product, consumer insight plus proposition & service design within often complex environments and marketplaces, featuring fast moving competitor and customer dynamics plus regulatory oversight.
Highly driven, creative and entrepreneurial leader, relationship builder, technology and business visionary, motivator and influencer.
Specialties: Strategy and Business Planning | Digital Transformation | Product Design and Management | Digital Marketing and Communications | Commercial Partnership Management | Consumer and Market Insight | Technology, Telecommunications and Retail | Banking & Payments | Travel and Transportation | Strategic Partnerships | Branding and Identity | Agile and Lean Innovation | Cross-functional Collaboration
Markets
United Kingdom
Links for more
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Language
English
Fluently
Italian
Good
Ready for
Larger project
Full time contractor
Available
My experience
2019 - 2019
freelance
Marketing Strategy Lead
Telefonica O2.
Strategy and planning lead working across Marketing and Sales functions to develop strategies, plans and implementation frameworks governing O2's consumer and business propositions and its commercial, marketing and commercial sales offerings across all direct and indirect channels. Key focus has been on facilitating long term strategies governing O2's brand and proposition / product and service development, working alongside senior leadership and planning / functional leads across the business.
Marketing, MArketing Strategy, Marketing and sales, Leadership, Sales, Service, Implementation, Development
2019 - 2019
freelance
Experience Strategy Director
Publicis Sapient.
Freelancing within the Strategy Team of Publicis Sapient, leading strategic input into Digital Transformation pitches and consultancy engagements with FTSE 250 Wealth / Investment Management clients, with a focus on Customer Experience and Digital Transformation as a means to fast track growth.
Digital transformation, Customer experience, Business strategy, Business development, Marketing, Digital Marketing
2017 - 2018
job
Global Marketing and Proposition Director
Collinson Group.
Designed, Recruited and established an integrated marketing and proposition development function (13 direct and indirect reports across 3 global hubs)
•Led an end to end business model / value proposition audit and refresh, subsequently persuading the board to invest in a renewed ‘digital first’ vision, strategy and integrated business plan which realised a 25% increase in divisional revenue in its first year of implementation
•Oversaw worldwide re-launch of Priority Pass as an app in Feb 2018, guided by an integrated, customer-centric roadmap through which the program expanded into dining and retail offers and regained market leadership, growing by 4m users through 2018
•Led a new target operating model featuring cross-functional agile teams governing product / feature development and go-to-market, greatly reducing time to market for new features and program enhancements
•Established the division's first ever end to end business strategy and KPI framework, leading renewed internal communications and integrated monitoring processes
•Led an end to end business model / value proposition audit and refresh, subsequently persuading the board to invest in a renewed ‘digital first’ vision, strategy and integrated business plan which realised a 25% increase in divisional revenue in its first year of implementation
•Oversaw worldwide re-launch of Priority Pass as an app in Feb 2018, guided by an integrated, customer-centric roadmap through which the program expanded into dining and retail offers and regained market leadership, growing by 4m users through 2018
•Led a new target operating model featuring cross-functional agile teams governing product / feature development and go-to-market, greatly reducing time to market for new features and program enhancements
•Established the division's first ever end to end business strategy and KPI framework, leading renewed internal communications and integrated monitoring processes
MArketing Strategy, Team Leadership, Value proposition design, Marketing communication, Public relations, Business strategy, Digital transformation, Business development
2012 - 2017
job
VP, Strategy and Marketing, Innovation and Digital Solutions
Visa Europe.
Led Strategy & Go to Market within Visa Europe's Business Innovation division, spanning digital commerce solutions and innovation-strategic partnerships.
Charged with bringing new mobile and ‘connected commerce’ propositions and partnerships from idea to reality while taking ownership for the organisations regional Strategy and planning, working across the global and regional business units.
My role involved working through corporate strategy, product, sales and client management, marketing and communications functions to structure and manage a integrated digital solutions vision and strategy for the organisation at a regional and country level, while also having responsibility for go to market activities in relation to a number of the organisation's high profile strategic partnerships and innovation programs including:
- Apple Pay Europe (cliented all marketing and communications activities and related liaison with Apple)
- Android and Samsung Pay (as above)
- Numerous innovation showcases and partnerships with leading telco’s, startups, merchants and tech players (connected car, augmented reality, biometrics, internet of things, new retail concepts)
Keynote speaker and media spokesperson on the future of commerce, and enabling technologies
Charged with bringing new mobile and ‘connected commerce’ propositions and partnerships from idea to reality while taking ownership for the organisations regional Strategy and planning, working across the global and regional business units.
My role involved working through corporate strategy, product, sales and client management, marketing and communications functions to structure and manage a integrated digital solutions vision and strategy for the organisation at a regional and country level, while also having responsibility for go to market activities in relation to a number of the organisation's high profile strategic partnerships and innovation programs including:
- Apple Pay Europe (cliented all marketing and communications activities and related liaison with Apple)
- Android and Samsung Pay (as above)
- Numerous innovation showcases and partnerships with leading telco’s, startups, merchants and tech players (connected car, augmented reality, biometrics, internet of things, new retail concepts)
Keynote speaker and media spokesperson on the future of commerce, and enabling technologies
Digital innovation, International market development, Marketing, Market and customer analyzes, Public relations, Business strategy, Marketing communications, Strategic planning and efficiency, Change management
My education
1994
-
1998
University of Brighton
Bachelor, Business Studies
Bachelor, Business Studies
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