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Brand strategy director
Sarah Aird-Mash
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Strategy Director and facilitator. I am a growth driver. Working across Marketing, Sales, Product and Finance I work with key stakeholders and use company data & insights into target audience behaviour to create a long term vision and enterprise wide execution of growth generating strategies.
Markets
United Kingdom
Links for more
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Language
English
Fluently
Ready for
Available
My experience
2013 - 2018
freelance
Strategic Lead, EMEA
Google.
Worked across a number of programmes including:
- Google Partners - Scaled campaigns simultaneously across 30+ countries
- Grow with Google - worked on the global narrative
- Rebrand - responsible for training and implementing across EMEA
Global case studies
- AdSense/AdMob campaigns
- Google my Business - EMEA narrative pilots
- Google for Retail - launch and CSS campaigns
- #iamremarkable campaign development
- ‘One Google’pilot leading cross-functional teams across multiple product areas
- Develop central campaigns/narrative for implementation and localisation by EMEA countries for key initiatives across Grow, Partners and Ads marketing products
- Mentor to Product Marketing Managers and new starters across EMEA
- Developed scaleable music and photography libraries across EMEA
- Google Partners - Scaled campaigns simultaneously across 30+ countries
- Grow with Google - worked on the global narrative
- Rebrand - responsible for training and implementing across EMEA
Global case studies
- AdSense/AdMob campaigns
- Google my Business - EMEA narrative pilots
- Google for Retail - launch and CSS campaigns
- #iamremarkable campaign development
- ‘One Google’pilot leading cross-functional teams across multiple product areas
- Develop central campaigns/narrative for implementation and localisation by EMEA countries for key initiatives across Grow, Partners and Ads marketing products
- Mentor to Product Marketing Managers and new starters across EMEA
- Developed scaleable music and photography libraries across EMEA
Growth strategy, Digital Marketing, Communication strategy, B2B Marketing, MArketing Strategy, Email marketing, Online marketing strategy, Go-to-market strategy, Strategic communication, Strategic advice, Digital Marketing Strategy, CRM strategy, Brand identity
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