John Lay , Sunbury on Thames, United Kingdom

My Services
I am a self employed, independent consultant and brand and content creator with a successful history of working for blue chips in the financial services sector including senior management roles within the credit card, insurance and loans segments. As such, I have considerable experience within marketing and sales and my services include:

Brand Development

Brand thought leadership or support for your brand team including brand development or evolution, creation and integration of brand guidelines into content and concise communication creation.
Experienced in creating, or helping your team to create, brand pillars and rolling appropriate content out through various mediums including on-line and off-line content creation and distribution.

Content creation and optimisation including:

• Website content and website appraisal relative to the target audience.
• Copy and blog writing (virtually any subject) thoroughly researched and presented as appropriate to your service or product audience – always with a focus on company goals, sales and growth. Fully conversant with SEO best practices, key word identification & usage.
• Able to identify or absorb technical insight and create benefit lead and relevant content which cuts through to your audience and end customers.
• Conversion of non English websites to UK/EU centric websites with appropriate English language content and copy.
• Script development and optimisation.

Product, channel and market growth

I have considerable experience developing and delivering product and channel propositions throughout Europe designed to create compliant market growth within the credit card, insurance (including specialist insurance), loans and car loan sectors. I am very comfortable working with all types of banks, finance houses, marketing companies (digital and telemarketing) at all levels within their hierarchy and have significant and successful experience of creating and delivering market strategies for both the UK and European markets.

Consultancy services

End to End review of your business services designed to identify concrete and fact driven areas and opportunities for improvement or development designed to reduce costs or enhance or develop new revenue streams.

Training. All aspects of consultative sales training including:

• Developing and delivering compliant sales team training for a multitude of industries
• Management and team leader sales training including coaching, mentoring, time management, prioritisation and personal development training.