Fiona Bosman , London, United Kingdom, United Kingdom

An innovative, creative and ambitious senior marketing professional with 19 years experience building successful brands through solid strategy planning, break though ideas and strong leadership.
I was Global head of Advertising and Content for Barclaycard in my last in-house role where I combined my strong digital and experiential knowledge and content production experience to deliver business impacting, multi-channel integrated campaigns.

Before that I was Head of Brand for Nokia UK. Here I impacted the business through innovation and fresh ways of approaching market opportunities which shifted brand preference among the youth market and impacted the overall share of market. I appointed and collaborated with some of the top agencies (BBH, WK, Mediacom, Workclub, Wunderman, Dare, Mission PR) to cover the full spectrum of the communications mix.

My career started at Red Bull where I was one of the original team to set up the brand in South Africa. I went on to work in their head office in Austria running Youth Marketing globally and then on to London for 8 years as Head of Product Marketing where I transformed the usage of the product and thereby growth of the business.
At Red Bull I leaned what makes me a great marketing person today: Be bold. Be True to the brand. Treat your employees and teams like gold and connect with your consumers based on what is important to them.
For the past two years I have been living in Cape Town and consulting on business, brand and marketing strategy. Some of my clients include British American Tobacco, Campari Group, Pura Soda, Guacamole Fresh Mexican and J&M Biltong
Throughout my career I have lead large teams of people in a collaborative and successful style. I have experience working in matrix organisations where team integration is key to success.
My family and I moved back to London in November 2018 and I am ready to take on a new challenge.