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Growth Marketer with 15+ yrs experience | Specialising in Start-ups | Growth Marketing Consultant
Barri Coen
,
Borehamwood, United Kingdom
Experience
Other titles
Skills
I'm offering
I'm a senior marketer who has remained hugely hands-on and tactical, whilst being highly strategic. I'm data-driven and analytical, yet creative and a lateral thinker, which has meant that I've helped a variety of start-ups achieve high growth over the past 6 years.
Whether you'd like me to build your marketing function from scratch or develop and manage a team already in place, I will drive growth for your business and help you to define your marketing going forward.
Whether you'd like me to build your marketing function from scratch or develop and manage a team already in place, I will drive growth for your business and help you to define your marketing going forward.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Available
My experience
2017 - ?
job
Founder / Growth Marketing Consultant
Rise - The Growth Marketing Collective.
Providing strategic and tactical hands-on support to Start-ups and SMEs on a freelance, interim or retained basis.
Areas of support provided:
- SEO / Content
- Social Media
- Multi-Channel User Acquisition & Retention
- ASO / Mobile Marketing
- CRM and data & insights
- Lifecycle Marketing
- Recruitment & Team Management
Clients worked with over this period include contracts at Midrive (driving lesson & insurtech marketplace, web / apps) and Encore Musicians (musician marketplace, web) - and freelance / project work at C uriousWorld.com (kids, content, app), Acorn (family / kids, marketplace, apps / web), BlinkPool (eSports, gaming, web), GoWashMyCar (marketplace, apps / web), Sock Geeks (commerce / subscriptions, web) and Nexford University (edtech, apps / web)
Areas of support provided:
- SEO / Content
- Social Media
- Multi-Channel User Acquisition & Retention
- ASO / Mobile Marketing
- CRM and data & insights
- Lifecycle Marketing
- Recruitment & Team Management
Clients worked with over this period include contracts at Midrive (driving lesson & insurtech marketplace, web / apps) and Encore Musicians (musician marketplace, web) - and freelance / project work at C uriousWorld.com (kids, content, app), Acorn (family / kids, marketplace, apps / web), BlinkPool (eSports, gaming, web), GoWashMyCar (marketplace, apps / web), Sock Geeks (commerce / subscriptions, web) and Nexford University (edtech, apps / web)
Growth, Social, Founder, Contracts, Interim, App, Web, Mobile marketing, Retention, Team management, Support, Social Media, Apps, Recruitment, Content, Management, C, Contracts, CRM, Seo, Marketing
2016 - 2017
job
Chief Marketing Officer
Yogaia.
Yogaia is an online & app based yoga & fitness subscription service, offering live and on-demand classes to free and paying users. Available in English, German and Finnish, on web and iOS, Android and Apple TV apps.
- C Suite responsibilities including reporting to the board and supporting CEO in raising investment.
- P&L and Budget management responsibility for €1.7M
Management of 6 person team, including country marketing managers, performance marketing and content & social.
- Devised and implemented a Performance Marketing strategy, bringing in-house, for key territories - UK, Germany and Finland
- Development of PR and Influencer Marketing programmes, working with influencers across Europe
- Devising a content-led marketing strategy, built around Yogaia's core content-based product and creation of video, image and editorial content
- Establishing Partnerships and co-branded activity with brands such as O2 Priority, Facebook, Zalando, Bauer Media, Wellicious
- Owning of the marketing relationships with Google Play and Apple to ensure increased exposure for apps
- C Suite responsibilities including reporting to the board and supporting CEO in raising investment.
- P&L and Budget management responsibility for €1.7M
Management of 6 person team, including country marketing managers, performance marketing and content & social.
- Devised and implemented a Performance Marketing strategy, bringing in-house, for key territories - UK, Germany and Finland
- Development of PR and Influencer Marketing programmes, working with influencers across Europe
- Devising a content-led marketing strategy, built around Yogaia's core content-based product and creation of video, image and editorial content
- Establishing Partnerships and co-branded activity with brands such as O2 Priority, Facebook, Zalando, Bauer Media, Wellicious
- Owning of the marketing relationships with Google Play and Apple to ensure increased exposure for apps
Brand Building, Brand identity, Strategic Partnering, Public relations, Influencer marketing, Strategy, Advisory board, Investor relations, Preparation for investor meeting, Business strategy, Project Management, Social media ads, Digital Strategy, Google adwords, Mobile marketing, Google Play Console, On-page SEO, Seo, Digital Marketing Strategy, MArketing Strategy, Management
2013 - 2016
job
Head of Marketing
Festicket.
Founded in 2012, Festicket has quickly become the world's largest music festival focused discovery platform and
travel agency, selling tickets and travel packages to almost 500 festivals globally as of 2016.
- Devised and led Marketing Growth Strategy for one of Europe's fastest growing start-ups and travel companies, with a turnover of over 12M EUR per annum, global traffic of 800k+ per month and 100k customers in 2015 from over 100 countries.
- Recruitment and management of a 7-person marketing team made up of Content, Social Media, Campaign
- Management, Performance Marketing, SEO and Data & Insights.
Implementation and development of eCRM systems, processes and growth. Database grown from 1,500 to 750,000 in 2 years.
- Creation, development and management of global Affiliate and Influencer programmes, working with 300+ publishers and creators.
- Responsible for the Performance Marketing function across SEM, Remarketing, Display, Email and Social Advertising.
- Devised and led a Content Marketing-first approach to SEO and user engagement.
- Responsible for managing B2B client (festival promoter) relationships, ensuring cross-promotion and collaborative marketing.
- Responsible for B2B marketing to support Business Development, including contributing towards pitches.
- Campaign management for festivals and Festicket, digital and offline, including experiential brand activations at key festivals including Ultra Europe, Croatia and Electric Daisy Carnival, UK.
travel agency, selling tickets and travel packages to almost 500 festivals globally as of 2016.
- Devised and led Marketing Growth Strategy for one of Europe's fastest growing start-ups and travel companies, with a turnover of over 12M EUR per annum, global traffic of 800k+ per month and 100k customers in 2015 from over 100 countries.
- Recruitment and management of a 7-person marketing team made up of Content, Social Media, Campaign
- Management, Performance Marketing, SEO and Data & Insights.
Implementation and development of eCRM systems, processes and growth. Database grown from 1,500 to 750,000 in 2 years.
- Creation, development and management of global Affiliate and Influencer programmes, working with 300+ publishers and creators.
- Responsible for the Performance Marketing function across SEM, Remarketing, Display, Email and Social Advertising.
- Devised and led a Content Marketing-first approach to SEO and user engagement.
- Responsible for managing B2B client (festival promoter) relationships, ensuring cross-promotion and collaborative marketing.
- Responsible for B2B marketing to support Business Development, including contributing towards pitches.
- Campaign management for festivals and Festicket, digital and offline, including experiential brand activations at key festivals including Ultra Europe, Croatia and Electric Daisy Carnival, UK.
Social Media, Social media ads, Brand identity, MArketing Strategy, Marketing and sales, Newsletters, Mailchimp, Email development, Email marketing, Digital Marketing, Online marketing, Content marketing, Digital Strategy, Management, Project Management, Strategic Partnering, Affiliate marketing, Google search console, Google adwords, Google analytics, Seo
My education
2006
-
2007
Chartered Institute of Marketing
Diploma in Professional Marketing, Marketing Strategy, Innovation in Marketing, Customer Experience, Brand Marketing
Diploma in Professional Marketing, Marketing Strategy, Innovation in Marketing, Customer Experience, Brand Marketing
1999
-
2002
Birmingham City University
Media & Communication (BA Hons), Marketing in Media, Commercial Strategy in Media, Media Production (TV, Video, Radio), Photography, Journalism, PR
Media & Communication (BA Hons), Marketing in Media, Commercial Strategy in Media, Media Production (TV, Video, Radio), Photography, Journalism, PR
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