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Senior
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jobs
Senior Marketing proffesional, specialising in brand development
Alexandra Taylor
,
london, United Kingdom
Experience
Other titles
Skills
I'm offering
I am inspired by people and projects that are innovative or seek to push boundaries. I love working with young companies, however I've also done some incredibly interesting projects with big corporations which have been just as exciting. I'm a natural leader managing people and projects efficiently and on time. My creativity spans across strategic thinking, vision and conceptualisation, with this having been applied to Marketing and Brand development primarily throughout my career. I have a flair with words and can write for a variety of requirements, making this a welcome addition to working on brand development projects.
Markets
United Kingdom
Links for more
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Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - 2018
freelance
Brand development, transformation and strategy piece, NYC Colour
Coty.
Coty required help working out a new project to relaunch their makeup line and a new innovative platform under a new brand concept, whilst maintaining their original name and core values. I spent about 4/5 days working alongside their consulting company, taking their learnings and building out a new concept and how this could be applied to the brand architecture.
Brand identity, Core Values and Branding, Brand Building, Brand transformation, Concept Development, Visual Identity, Brand identity
2018 - 2018
freelance
CMO, London Surf Company strategy planning and brand development
London Surf Company.
For several months I worked directly for the founder building a three year marketing and comms strategy, alongside building out short term campaign activations. I also worked closely with him to create a clear brand identity helping him to build this out across comms.
Digital Marketing, Content marketing, Online Marketing, Online marketing strategy, Marketing, MArketing Strategy, Brand identity, Core Values and Branding, Brand identity
2018 - 2018
freelance
Copywriting and brand comms
Local Motion fitness studio.
I worked with this studio to hone in on their brand identity and make recommended changes to their website and comms in order to more efficiently market themselves consistently and coherently.
Website copy, Brand identity, Copywriting, Brand identity
2016 - 2018
job
Marketing Director
eve sleep plc.
I worked for Eve Sleep as Marketing Director, building, leading and managing the team. I headed up the strategic development of the Marketing team, through internationalisation, high growth, brand development, asset creation and eventually an IPO. I took on a very creative role here and this is the side of the role I most enjoy.
Digital Marketing, Content marketing, Online Marketing, Social Media Marketing, Email marketing, Online marketing strategy, MArketing Strategy, Brand activation, Brand Building, Brand identity
2012 - 2016
job
Marketing Manager
Secret Escapes.
I joined Secret Escapes at an early stage in their lifespan. It was here I founded my career in Marketing. I was fortunate to have lots of involvement and be central to the development of the Marketing team. I was central to the expansion into international markets, working closely with various teams across the company.
Digital Marketing, Content marketing, Online Marketing, Social Media Marketing, Email marketing, Brand identity
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