Catherine Gillen , London, United Kingdom

I am a young professional with over 5 years’ experience working at a media agency. Responsible for the day to day tasks of planning  and activating digital campaigns including display, mobile, social and programmatic. The last year I have help transition Sky’s digital  acquisition strategy which has moved away from CPA and incorporated min viewability threshold/ quality site traffic to drive retargeting  which in turn generates efficient conversions,This has now been seeded out across all Sky digital planning. I    Throughout my 5 years I have worked across a wide variety of clients including Service/ Tech, Fashion, Luxury and Entertainment and  helping them outperform both their business objectives and campaign KPI’s. In the last year I have been focused on helping clients get  more value from their digital campaigns through the use use of different technologies. I truly believe that with my vast knowledge and  experience I can be a great addition your company.    I am highly motivated and love new challenges and opportunities to develop my knowledge. I am passionate about digital as this area  in advertising is constantly evolving and appeals to my thirst of learning new skills. Although I am very sad to leave my current agency I  feel that I need a bigger challenge to excel in.