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Freelance Digital Communications & PR Manager
Claire Delplancq-Paterson
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
My name is Claire and I am passionate about creating innovative and engaging communications strategies and digital content.
When it comes to communications there are no jobs too small or too big, and sometimes the smallest deliverable – such as one single tweet – can have the greatest impact!
I have more than 9 years of experience as a Communications and Project manager working for one of the world-leading healthcare technology companies, with public sector clients, consulting organisations and small start-ups. I know how to work with leaders and high-profile clients to define the vision and what success looks like in order to develop communications strategies which will support your company’s corporate and sales goals.
Throughout my career, I have been in charge of media relations, social media, campaign management and digital content creation. My years spent in the technology industry allowed me to develop a strong ability to synthesise information quickly and express complex concepts to create compelling stories. I work with my clients to identify what their objectives are and conceive creative strategies which help achieve these by leveraging PR, digital, influencers and on/off-page SEO tactics. This has given me the foundation to fully understand how to nurture healthy relationships with clients and develop a holistic view to deliver projects on time and on budget.
Need help reviewing a big presentation for high-profile stakeholders? Support to create digital content or manage your social media accounts? Reach out to influencers or journalists? Develop your entire communications strategy for the year? I can support you and create plans and deliverables which will help you attain your branding and/or sales objectives!
When it comes to communications there are no jobs too small or too big, and sometimes the smallest deliverable – such as one single tweet – can have the greatest impact!
I have more than 9 years of experience as a Communications and Project manager working for one of the world-leading healthcare technology companies, with public sector clients, consulting organisations and small start-ups. I know how to work with leaders and high-profile clients to define the vision and what success looks like in order to develop communications strategies which will support your company’s corporate and sales goals.
Throughout my career, I have been in charge of media relations, social media, campaign management and digital content creation. My years spent in the technology industry allowed me to develop a strong ability to synthesise information quickly and express complex concepts to create compelling stories. I work with my clients to identify what their objectives are and conceive creative strategies which help achieve these by leveraging PR, digital, influencers and on/off-page SEO tactics. This has given me the foundation to fully understand how to nurture healthy relationships with clients and develop a holistic view to deliver projects on time and on budget.
Need help reviewing a big presentation for high-profile stakeholders? Support to create digital content or manage your social media accounts? Reach out to influencers or journalists? Develop your entire communications strategy for the year? I can support you and create plans and deliverables which will help you attain your branding and/or sales objectives!
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
French
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2018 - ?
freelance
Freelance Communications & PR Manager
I am an experienced Communications Manager open to freelance and contract opportunities. I develop efficient and creative communications strategies, plans and deliverables in order to support your organisation's objectives.
• Communications consultant developing creative strategies and plans aligned with sales objectives and helping companies achieve their goals – clients include TEAXI, Youma Leth and New Digital Concept
• Member of The Difference Collective an alternative to a traditional healthcare communications agency
• Founder and content creator at Claire Imaginarium a travel, interior and beauty website with 1300+ unique visitors and 2200+ views each month
• Contributor to Written From a platform for culturally immersive writing, travel guidance, and photography
• Daily Social Media account management
• Communications consultant developing creative strategies and plans aligned with sales objectives and helping companies achieve their goals – clients include TEAXI, Youma Leth and New Digital Concept
• Member of The Difference Collective an alternative to a traditional healthcare communications agency
• Founder and content creator at Claire Imaginarium a travel, interior and beauty website with 1300+ unique visitors and 2200+ views each month
• Contributor to Written From a platform for culturally immersive writing, travel guidance, and photography
• Daily Social Media account management
Public relations, Digital Marketing, Seo, Content creation, Digital communication
2017 - 2018
job
Senior Communications Partner
Cerner Corporation.
I was promoted to Senior Communications Partner within two years. In this role, I oversaw the Communications strategies and activities for the UK, Ireland and France and managed several direct reports.
• Key responsibilities
Led the communication strategy for the UK and Ireland
Managed external, internal, digital and crisis communication activities for the UK and Ireland
Oversaw the communication strategy and the execution of the main communication tasks for France
Reviewed and approved the design and content of the UK and France websites, led the new websites communication activities
Supported global communication activities across Europe, Australia and Brazil
• Key achievements
New UK website launched early July 2017, new France website launched in October 2017
Created, produced and launched the 'Meet Cerner UK' campaign, introducing 5 UK employees with clinical and patient experiences
Led the European communications and social media activities for Cerner Health Conference, attended by more than 14,000 people, and Cerner European Collaboration Forum, attended by more than 400 people
Created and developed internal standard operating procedures for the European marketing team which helped streamline the PR processes involving the Executive level and the legal team
Managed FTEs based in the UK and France, helping them evolve and grow in their roles and the company
• Key responsibilities
Led the communication strategy for the UK and Ireland
Managed external, internal, digital and crisis communication activities for the UK and Ireland
Oversaw the communication strategy and the execution of the main communication tasks for France
Reviewed and approved the design and content of the UK and France websites, led the new websites communication activities
Supported global communication activities across Europe, Australia and Brazil
• Key achievements
New UK website launched early July 2017, new France website launched in October 2017
Created, produced and launched the 'Meet Cerner UK' campaign, introducing 5 UK employees with clinical and patient experiences
Led the European communications and social media activities for Cerner Health Conference, attended by more than 14,000 people, and Cerner European Collaboration Forum, attended by more than 400 people
Created and developed internal standard operating procedures for the European marketing team which helped streamline the PR processes involving the Executive level and the legal team
Managed FTEs based in the UK and France, helping them evolve and grow in their roles and the company
Public relations, Social Media, Corporate communication, Corporate events, Internal communication
2014 - 2016
job
Communications Manager
Cerner Corporation.
After a few years in project management positions, I was offered the Communications Manager role at Cerner and led the Communications strategy and all related activities for the UK.
• Key responsibilities
Created and implemented the external and internal Communications strategy for Cerner UK
Day-to-day management of key social media channels and blog in the UK
Handled press enquiries and wrote engaging and creative press releases, briefing documents, produce videos, press statements and features
Monitored press coverage and industry news
Supported European communications and PR activities
Worked daily with Europe senior management and C-level
• Key achievements
Increased @CernerUK's number of followers by 100% within 12 months and launched @CernerUK Instagram in July 2016
Led on internal communication activities to increase employees’ engagement across Europe using 'Best Companies' survey results
Launched Cerner UK blog in May 2015, created and curated SEO-friendly content
Increased positive media coverage by 53% within 14 months
Part of Cerner's Siemens Health Services acquisition communications team - helped coordinate the Communications activities in Europe
• Key responsibilities
Created and implemented the external and internal Communications strategy for Cerner UK
Day-to-day management of key social media channels and blog in the UK
Handled press enquiries and wrote engaging and creative press releases, briefing documents, produce videos, press statements and features
Monitored press coverage and industry news
Supported European communications and PR activities
Worked daily with Europe senior management and C-level
• Key achievements
Increased @CernerUK's number of followers by 100% within 12 months and launched @CernerUK Instagram in July 2016
Led on internal communication activities to increase employees’ engagement across Europe using 'Best Companies' survey results
Launched Cerner UK blog in May 2015, created and curated SEO-friendly content
Increased positive media coverage by 53% within 14 months
Part of Cerner's Siemens Health Services acquisition communications team - helped coordinate the Communications activities in Europe
Public relations, Social Media, Internal communication, External communication
2013 - 2014
job
Project Manager
Cerner Corporation.
I was given the opportunity to grow into a more senior position. In the Project Manager role, I oversaw the delivery of multiple Cerner solutions at specific clients' sites, on time and on budget.
• Key responsibilities
Involved in highly visible key decision-making meetings with high-profile clients
Coordinated management of departments project progress against the overall client’s project plan
Key point of contact for all contracts’ terms and conditions
Determined staffing and forecasted hours aligned with budgets and financial requirements
• Key achievements
Raised major issues at the executive level and coordinated resolutions and due dates
Managed client events, prepared agendas and support materials, secured rooms and organised catering
Created financial reports for executives to improve the resources management and increase revenues
Clients included Oxford University Hospital and Wirral Teaching Hospital NHS Trust
• Key responsibilities
Involved in highly visible key decision-making meetings with high-profile clients
Coordinated management of departments project progress against the overall client’s project plan
Key point of contact for all contracts’ terms and conditions
Determined staffing and forecasted hours aligned with budgets and financial requirements
• Key achievements
Raised major issues at the executive level and coordinated resolutions and due dates
Managed client events, prepared agendas and support materials, secured rooms and organised catering
Created financial reports for executives to improve the resources management and increase revenues
Clients included Oxford University Hospital and Wirral Teaching Hospital NHS Trust
Project coordination, It project management, Resource management, Internal communication
2011 - 2013
job
Delivery Consultant
Cerner Corporation.
I joined Cerner as a young graduate in the Delivery Consultant role where I was in charge of client relationships and project managed the delivery of the surgical solution.
• Key responsibilities
Communicated effectively status updates and presented functionalities during client events
Designed Cerner surgery solution based on the client’s requirements
Valued clients’ goals and objectives and offered recommendations based on best practices
• Key achievements
Provided end-user support and training to surgeons, nursing staff, administration and IT staff
Part of the internal newsletter editorial team sent to all the UK associates
Implemented projects with British and French clients including Imperial College Healthcare NHS Trust, CHU of Tours and Oxford University Hospital
• Key responsibilities
Communicated effectively status updates and presented functionalities during client events
Designed Cerner surgery solution based on the client’s requirements
Valued clients’ goals and objectives and offered recommendations based on best practices
• Key achievements
Provided end-user support and training to surgeons, nursing staff, administration and IT staff
Part of the internal newsletter editorial team sent to all the UK associates
Implemented projects with British and French clients including Imperial College Healthcare NHS Trust, CHU of Tours and Oxford University Hospital
IT Consultant, Project coordination, Prince2
My education
2008
-
2009
Truman State University
Exchange student, Communications and business administration
Exchange student, Communications and business administration
2005
-
2010
Ecole Supérieure des Sciences Commerciales d'Angers
Masters in Management, Communications and marketing
Masters in Management, Communications and marketing
The five-year curriculum is divided into an undergraduate 3-year programme and a 2-year Masters programme.
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