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Digital Marketer Specialising in Website Optimisation (SEO, PPC)
Hannah Hooley
,
Aylesbury, United Kingdom
Experience
Other titles
Skills
I'm offering
Hi, I'm Hannah and I am a digital marketer who specialises in website optimisation. My goal is to help clients understand how customers are interacting with their website and how they discovered their website. I love delving into analytics! I create management information reports based upon the number of conversions, traffic sources, pages visited, bounce rates as well as other elements so that clients can make improvements to their websites to increase conversion rates (whether that be sales or form submissions).
I also manage Google Ads campaigns, doing keyword research, bid management, dynamic ad creation and generally optimising campaigns. I've increased conversions in Google Ads by 100% so can do the same for you.
I also love researching competitors and do this through SEMRush which is a comprehensive SEO tool. I use it to benchmark competitors and get ideas for content creation and how pages can be improved from an SEO perspective.
I am also teaching myself how to code so can use my knowledge of HTML to improve a website's SEO ranking through header tags etc. I can also make minor adjustment to websites such as information within headers, footers and the body of texts.
I also manage Google Ads campaigns, doing keyword research, bid management, dynamic ad creation and generally optimising campaigns. I've increased conversions in Google Ads by 100% so can do the same for you.
I also love researching competitors and do this through SEMRush which is a comprehensive SEO tool. I use it to benchmark competitors and get ideas for content creation and how pages can be improved from an SEO perspective.
I am also teaching myself how to code so can use my knowledge of HTML to improve a website's SEO ranking through header tags etc. I can also make minor adjustment to websites such as information within headers, footers and the body of texts.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Ongoing relation / part-time
Full time contractor
Available
My experience
2021 - 2022
job
Digital Marketing Executive
Abacus Lawrence Group.
Responsible for the marketing of four companies under one company umbrella, my role as Digital Marketing Executive at Abacus Lawrence is challenging and varied.
My responsibilities and experience include:
- Planning and scheduling social media content using scheduling platforms such as Hootsuite and native scheduling tools within Facebook, Twitter and Instagram.
- Designing social media graphics using Adobe Create Cloud and Canva
- Creating, scheduling and sending email marketing campaigns and reporting on the findings to improve future campaign engagement.
- Using Google Analytics to analyse customer behaviour on each of the four websites to understand what is working well and what needs improving on each website. Using this information to inform better customer experience across all four websites.
-Implementing Google Tag Manager and analysing behaviours within Google Analytics.
- Creating and managing Google Ads campaigns; keyword research, bid management and maintenance of trends.
- Improving SEO across all four websites by writing and publishing blogs, optimising images and internal links. Linked to this is also the optimisation of each Google My Business page
- Using SEMRush for SEO purposes - looking at what competitors are doing and analysing their organic and paid keywords.
- Using knowledge of HTML to edit website code to improve certain aspects of the website content.
-Leading on the understanding of customer satisfaction through the creation of a survey using Survey Monkey which gets sent to clients after work has been completed. Collating this information and sending it to our Sales Director.
-Leading on gaining more customer reviews/testimonials using Google My Business having transitioned from using surveys to gather reviews.
- Communicating with the sales team to be aware of when projects have finished and to organise photos of completed projects
- Using Adobe Creative Cloud to design adverts for publications
My responsibilities and experience include:
- Planning and scheduling social media content using scheduling platforms such as Hootsuite and native scheduling tools within Facebook, Twitter and Instagram.
- Designing social media graphics using Adobe Create Cloud and Canva
- Creating, scheduling and sending email marketing campaigns and reporting on the findings to improve future campaign engagement.
- Using Google Analytics to analyse customer behaviour on each of the four websites to understand what is working well and what needs improving on each website. Using this information to inform better customer experience across all four websites.
-Implementing Google Tag Manager and analysing behaviours within Google Analytics.
- Creating and managing Google Ads campaigns; keyword research, bid management and maintenance of trends.
- Improving SEO across all four websites by writing and publishing blogs, optimising images and internal links. Linked to this is also the optimisation of each Google My Business page
- Using SEMRush for SEO purposes - looking at what competitors are doing and analysing their organic and paid keywords.
- Using knowledge of HTML to edit website code to improve certain aspects of the website content.
-Leading on the understanding of customer satisfaction through the creation of a survey using Survey Monkey which gets sent to clients after work has been completed. Collating this information and sending it to our Sales Director.
-Leading on gaining more customer reviews/testimonials using Google My Business having transitioned from using surveys to gather reviews.
- Communicating with the sales team to be aware of when projects have finished and to organise photos of completed projects
- Using Adobe Creative Cloud to design adverts for publications
Management, Customer, Manager, Campaign, Campaign Management, Online, Google, Sales director, Analytics, Sales, Marketing, Google tag manager, ADS, Websites, CMS, User Experience, Google analytics, Seo, Wordpress, Digital Marketing
2020 - 2020
job
Digital Marketing Executive
Avino.ai.
• Managed organic social media content
• Designed web pages on Shopify using Pagefly
• Analysed customer behaviour on Google Analytics
and used findings to write management information
reports to improve user experience.
• Created a Google Ads campaign for the gifts section to
maximise clicks with a 5.10% interaction rate.
• Content writing for a blog series to increase SEO
rankings.
• Designed web pages on Shopify using Pagefly
• Analysed customer behaviour on Google Analytics
and used findings to write management information
reports to improve user experience.
• Created a Google Ads campaign for the gifts section to
maximise clicks with a 5.10% interaction rate.
• Content writing for a blog series to increase SEO
rankings.
Management, Customer, Social, Campaign, Web, Google, Blog, Content, Analytics, Marketing, ADS, Shopify, User Experience, Writing, Google analytics, Seo, Social Media, Digital Marketing
2020 - 2020
job
Marketing Executive
Transport for London.
• Attentive management of a £3.2 million budget for coronavirus communications.
• Worked closely with marketing project managers to as- sist in achieving marketing goals to ensure the smooth
running of projects.
• Maintained the campaign planner so my portfolio were aware of the times in which campaigns were running.
• Assisted in media planning by recording future marketing campaigns within the underground network.
• Communicated with external agencies to ensure branding was in line with TfL's guidelines.
• Worked closely with marketing project managers to as- sist in achieving marketing goals to ensure the smooth
running of projects.
• Maintained the campaign planner so my portfolio were aware of the times in which campaigns were running.
• Assisted in media planning by recording future marketing campaigns within the underground network.
• Communicated with external agencies to ensure branding was in line with TfL's guidelines.
Marketing, Branding, Budget, Management, Media planning, Network, Campaign, Campaign planner
2019 - 2019
job
Marketing Assistant
Tiflex Ltd.
Encouraged integrated working across all divisions by sharing updates on marketing activity and requesting
input from managers so that activity was fully
informed.
• Encouraged behavioural change through customer communications which led to a 10% decrease in shopping cart abandonment.
• Microsoft Office including Word, Excel Finance Officer, Ocean Housing Group
input from managers so that activity was fully
informed.
• Encouraged behavioural change through customer communications which led to a 10% decrease in shopping cart abandonment.
• Microsoft Office including Word, Excel Finance Officer, Ocean Housing Group
Marketing, Excel, Word, Finance, Office, Customer, LED
2018 - 2019
job
Finance Officer
Ocean Housing Group.
- Maintaining the purchase ledger through attentive registering of invoices.
- Ensuring accurate records of accounting through detailed supplier codes.
- Reconciling statements to make sure accounts are balanced and solve any abnormalities.
- Acting as point of contact for supplier queries and rectifying any missing invoices.
- Raising and closing purchase orders
- Ensuring accurate records of accounting through detailed supplier codes.
- Reconciling statements to make sure accounts are balanced and solve any abnormalities.
- Acting as point of contact for supplier queries and rectifying any missing invoices.
- Raising and closing purchase orders
Finance
2018 - 2018
job
Marketing and Operations Assistant
Pinetum Gardens.
- Responsible for analysing customer data to best target marketing campaigns to achieve the business objective of increasing customer numbers and influencing customer spending.
- Produced and presented weekly reports to senior management, making recommendations for future campaign planning based upon competitor analyses and internal statistics.
- Operating within an agreed budget, I would research costs for marketing materials and professional services, presenting my findings to senior management.
- To increase customer retention, I set up direct debits as a payment method which created seamless membership sign ups.
- Maintained the customer database, liaising with colleagues to tell them of new marketing campaigns.
- Liaised with designers and distributors to create and dispense marketing materials.
- Promoted marketing and event activities to internal stakeholders.
- Shared knowledge and trained colleagues on new operational features
Achievements:
-I increased admission revenue during the period of January - March 2018 by creating and managing a Chinese New Year event. £7143 was made during this period, compared to £6355.80 within the same period in 2017. I used this event to network with attendees and was able to seek potential business from a local theatre writer who was interested in the link between Cornwall and China.
-I created an in depth cost report for the printing and distribution of promotional leaflets which saved the business £4412.40.
-Researched and implemented direct debits as a way for customers to pay for their annual memberships. Chose the successful one based upon the cheapest process rate and monthly fee.
- December - January Facebook like increase: 5%; January - February Facebook like increase: 7%; February - March Facebook like increase: 2% Total Facebook like increase whilst I was in post: 14%
- Produced and presented weekly reports to senior management, making recommendations for future campaign planning based upon competitor analyses and internal statistics.
- Operating within an agreed budget, I would research costs for marketing materials and professional services, presenting my findings to senior management.
- To increase customer retention, I set up direct debits as a payment method which created seamless membership sign ups.
- Maintained the customer database, liaising with colleagues to tell them of new marketing campaigns.
- Liaised with designers and distributors to create and dispense marketing materials.
- Promoted marketing and event activities to internal stakeholders.
- Shared knowledge and trained colleagues on new operational features
Achievements:
-I increased admission revenue during the period of January - March 2018 by creating and managing a Chinese New Year event. £7143 was made during this period, compared to £6355.80 within the same period in 2017. I used this event to network with attendees and was able to seek potential business from a local theatre writer who was interested in the link between Cornwall and China.
-I created an in depth cost report for the printing and distribution of promotional leaflets which saved the business £4412.40.
-Researched and implemented direct debits as a way for customers to pay for their annual memberships. Chose the successful one based upon the cheapest process rate and monthly fee.
- December - January Facebook like increase: 5%; January - February Facebook like increase: 7%; February - March Facebook like increase: 2% Total Facebook like increase whilst I was in post: 14%
Marketing, Operations
My education
2011
-
2015
Bournemouth University
Bachelors, Events and Leisure Marketing (Minor in Planning)
Bachelors, Events and Leisure Marketing (Minor in Planning)
2006
-
2011
Sandown High School
Secondary, English Literature and Language (Minor in History)
Secondary, English Literature and Language (Minor in History)
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