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Creative Director (Copy), Copywriter, Brand Strategist
jonathan groom
,
Barrow Upon Soar, United Kingdom
Experience
Other titles
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I'm offering
For the last 20 years I have been falling in love with brands; helping them grow, speak, show and communicate.
I'm a conceptual Creative Director, Copywriter and Brand Strategist.
Whether you need the concept or just the script, give me a call.
I have worked for the biggest agency groups in the world directing work for the British Army, Renault, LG and HP, and I have built agencies from the ground up as a founding partner. I love what I do, and I love directing and mentoring teams of all ages and experience levels. I believe that inspiration doesn't come from old adverts, but from diverse experiences and backgrounds. It is people talking to people. And over the last seven years I have worked with the Bavaria Beer portfolio of brands to help them re-position and start a new conversation not just in the UK but around the world.
Awards
Campaign Big Awards (1 Gold - Direct Campaign), Cannes Lions (1 Silver Titanium & Integrated), Creative Circle (1 Best Multimedia Campaign, 1 Best Viral Marketing), London Internation (Games - Bronze), The One Show (Merit), Webby Awards (1 Win 1 Honoree), 1 D&AD (1 Graphite, 1 Wood), RAD, IAB, Revolution, Eurobest, NMA, FITC, CiPD, AME
I'm a conceptual Creative Director, Copywriter and Brand Strategist.
Whether you need the concept or just the script, give me a call.
I have worked for the biggest agency groups in the world directing work for the British Army, Renault, LG and HP, and I have built agencies from the ground up as a founding partner. I love what I do, and I love directing and mentoring teams of all ages and experience levels. I believe that inspiration doesn't come from old adverts, but from diverse experiences and backgrounds. It is people talking to people. And over the last seven years I have worked with the Bavaria Beer portfolio of brands to help them re-position and start a new conversation not just in the UK but around the world.
Awards
Campaign Big Awards (1 Gold - Direct Campaign), Cannes Lions (1 Silver Titanium & Integrated), Creative Circle (1 Best Multimedia Campaign, 1 Best Viral Marketing), London Internation (Games - Bronze), The One Show (Merit), Webby Awards (1 Win 1 Honoree), 1 D&AD (1 Graphite, 1 Wood), RAD, IAB, Revolution, Eurobest, NMA, FITC, CiPD, AME
Links for more
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Industries
Language
English
Fluently
Ready for
Available
My experience
2013 - ?
job
Creative Director
Strawman Agency.
Clients
Bavaria Beer (UK & Global), Woolroom, Coconut Merchant, Swithland Spring Water, Molson Coors, Montgomery,
NEBOSH, Pentesec (Part of the Charterhouse Group), The British Psychological Society
Key Responsibilities:
● Strategy development for both brand development and campaign conception
● Creating Brand Guidelines for UK and Global Beer brands within the Swinkels Family Brewers portfolio
● Leading strategy sessions in the UK, Holand and Turin for the Bavaria Beer global account
● Curating content and audience management for social accounts (FMCG, Lifestyle, B2B)
● Engagement Campaigns - OOH, Digital, Radio, Social, Experiential, POS, Print
● New Business, networking, pitching, presenting
● Directing and mentoring team of 15+ people
● Helping brands develop over sustained time frames through development and coordination of a Creative Services
Bavaria Beer (UK & Global), Woolroom, Coconut Merchant, Swithland Spring Water, Molson Coors, Montgomery,
NEBOSH, Pentesec (Part of the Charterhouse Group), The British Psychological Society
Key Responsibilities:
● Strategy development for both brand development and campaign conception
● Creating Brand Guidelines for UK and Global Beer brands within the Swinkels Family Brewers portfolio
● Leading strategy sessions in the UK, Holand and Turin for the Bavaria Beer global account
● Curating content and audience management for social accounts (FMCG, Lifestyle, B2B)
● Engagement Campaigns - OOH, Digital, Radio, Social, Experiential, POS, Print
● New Business, networking, pitching, presenting
● Directing and mentoring team of 15+ people
● Helping brands develop over sustained time frames through development and coordination of a Creative Services
Pitching, Audience Management, Social, Campaign, Development, Strategy development, FMCG, Presenting, Pos, B2B, Content, Radio, Spring, Management, Print, Mentoring, Networking
2011 - 2013
job
Creative Director
Cutter & Savage.
Farringdon based full service agency. Clients include:
- BAT (Kent, Dunhill, Leaf)
- Comet
Overseeing branding strategy and engagement campaigns for national and international clients
● Budgeting, KPI accountability, resource planning
● Concepting across all media
● Mentoring a team of both experienced and young designers
● Client Management
● Pitching
● Copywriting
- BAT (Kent, Dunhill, Leaf)
- Comet
Overseeing branding strategy and engagement campaigns for national and international clients
● Budgeting, KPI accountability, resource planning
● Concepting across all media
● Mentoring a team of both experienced and young designers
● Client Management
● Pitching
● Copywriting
Creative direction, Copywriting, Pitching, Mentoring, Management, Client relationships
2010 - 2011
freelance
Freelance Creative/Creative Director
Freelance.
Ogilvy Action, London - VCCP Digital, London - Sapient Nitro, London - TFL - Isobar, London
Clients
Sony, Sky, 02, Cadburys, Maggi, BAT, ActionAid
Key Responsibilities:
● Conceptual Creative
● Pitching new business
● Editing
● Copywriting
Clients
Sony, Sky, 02, Cadburys, Maggi, BAT, ActionAid
Key Responsibilities:
● Conceptual Creative
● Pitching new business
● Editing
● Copywriting
Copywriting, Pitching
2007 - 2010
job
Senior Creative (Conceptual/Copy)
Publicis.
Clients
Renault, VISA, HP, Courvoisier, Airbus, LG, British Army, Inmarsat, Teachers, CWDC
Key Responsibilities:
● Lead Digital Creative Team for the British Army
● Lead Digital Creative Team for Renault Megane & Twingo
● Senior Creative across all agency clients
● Concept and directing for artwork, stills shoots, live action shoots, 2D & 3D gaming environments including Unity,
web environments, social campaigns.
● Pitching
Renault, VISA, HP, Courvoisier, Airbus, LG, British Army, Inmarsat, Teachers, CWDC
Key Responsibilities:
● Lead Digital Creative Team for the British Army
● Lead Digital Creative Team for Renault Megane & Twingo
● Senior Creative across all agency clients
● Concept and directing for artwork, stills shoots, live action shoots, 2D & 3D gaming environments including Unity,
web environments, social campaigns.
● Pitching
Artwork, Unity, Senior Creative, Pitching, 3D, Web, 2D, Social, Creative Team
2005 - 2007
freelance
Freelance Creative/Copywriter
Maverick Media.
Rubber Republic, London - SAV, London - Image Creative Partnership, London
Clients
Sony, Bandai-Namco, Disney, Polaroid
Key Responsibilities:
● Concepting
● Copywriting
● Pitching
Clients
Sony, Bandai-Namco, Disney, Polaroid
Key Responsibilities:
● Concepting
● Copywriting
● Pitching
Copywriting, Copywriter, Pitching, Concepting
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