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Brand and Communication Strategist
Shazia Khan
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I am a big believer in purpose and the power that brands can wield to do good and make a real difference in their consumers' lives I am fascinated by human behavior, psychology and spirituality. A curious explorer of life, I take pride in being a staunch idealist
Markets
United States
United Kingdom
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2020 - ?
freelance
Freelance Brand and Communication Specialist
JWTGrey, BBDO, Epic World and the Teeth.
I specialize in brand strategy- consumer insight mining, crafting positionings, defining brand architecture, KPI setting and measurement, communication planning and creative development across touchpoints.
November 2020 Onwards
Freelance Brand and Communication Specialist
Working with JWTGrey, BBDO, Epic World and the Teeth
Key Projects: Brand positioning for fashion powerhouse Alkaram
Successfully pitched for Yas Island's B2B arm
Identifying Consumers' Post Covid Tensions for Guinness in Asia
Worked on 7UP, Lays and Spotify
November 2020 Onwards
Freelance Brand and Communication Specialist
Working with JWTGrey, BBDO, Epic World and the Teeth
Key Projects: Brand positioning for fashion powerhouse Alkaram
Successfully pitched for Yas Island's B2B arm
Identifying Consumers' Post Covid Tensions for Guinness in Asia
Worked on 7UP, Lays and Spotify
B2B, Fashion, Architecture, KPI, Development, Asia
2016 - 2018
job
Director Planning
J. Walter Thompson Pakistan.
Headed the planning function for Karachi, Lahore and Islamabad
Set up the planning department, trained my team and rolled out the JWT
Pioneering Process
Key accounts- Ufone (Telecom), Friesland Campina, Habib Bank Limited,
Unilever, Khaadi(Retail Fashion), Mayfair Biscuits and Confectionary and Shell
Set up the planning department, trained my team and rolled out the JWT
Pioneering Process
Key accounts- Ufone (Telecom), Friesland Campina, Habib Bank Limited,
Unilever, Khaadi(Retail Fashion), Mayfair Biscuits and Confectionary and Shell
Retail, Fashion, Telecom, UP
2016 - 2016
freelance
Consultant
Pacific Oil Mills Ltd.
Defined the brand's positioning and crafted a relaunch plan
2012 - 2015
job
Planning Director
Ogilvy & Mather.
Pakistan Led the planning function for both the Karachi and Lahore office Key accounts: Oye Hoye Chips, Bank Alfalah, Nestle, British American Tobacco and Mondelez International (MENA and Pakistan)
Office, International, LED
2003 - 2006
job
Strategic Manager
Interflow Communications Pakistan.
Brand Planner for Unilever (Tea and Desserts) and Ufone (Telecom)
Telecom, Manager
My education
2002
-
2003
Institute of Business Administration
MBA, Marketing
MBA, Marketing
1999
-
2002
Institute of Business Administration
Bachelors,
Bachelors,
1997
-
1999
Karachi Grammar School
Secondary,
Secondary,
1995
-
1997
Karachi Grammar School
HighSchoolOrEquivalent,
HighSchoolOrEquivalent,
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