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jobs
Affiliate Marketing Consultant
Anirejuoritse Amusu
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I am an experienced Digital Acquisition and Partnerships Manager with 9 years proven track record of successfully scoping, developing, implementing and managing the delivery of digital marketing strategies across UK Retail Industry. I seek innovative and detailed oriented strategies to help drive partnerships throughout Europe with an acute focus on the UK market.
I am also responsible for growing healthy pipelines of partnership opportunities, effective management of existing partnerships, optimising agency resources while meeting revenue and efficiency growth goals.
I am an aggressive self-starter and excel at relationship building. I believe that I possess an unbelievably strong work ethic, intelligence, sense of urgency, tenacity, and have a desire to put the customer first every day.
I am also responsible for growing healthy pipelines of partnership opportunities, effective management of existing partnerships, optimising agency resources while meeting revenue and efficiency growth goals.
I am an aggressive self-starter and excel at relationship building. I believe that I possess an unbelievably strong work ethic, intelligence, sense of urgency, tenacity, and have a desire to put the customer first every day.
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
job
Affiliates & Acquisition Manager - Global Consumer Brands
Walgreen Boots Alliance.
• Responsible for day-to-day UK affiliate program revenue, operations, strategy & recruitment
• Completed and analysed all reporting/data to evaluate DTC client and publisher segment
performance, and determine areas of opportunity and risk
• Identified new opportunities with UK business leaders to meet key financial and marketing
objectives and goals within the WBA D2C brand mix.
• Consulted and managed multi-brands affiliate and e-commerce strategy within the WBA D2C brand
mix e.g. No.7 Beauty, Liz Earle, Soap & Glory, Sleek Makeup etc.
• Strategized and created global/local marketing campaigns leveraging the network of affiliates
• Developed weekly spend reports; analyse impact of new partners, reactivated partners, increased
commission rates and media placements
• Launched and leveraged social influencer affiliate strategy to leverage brand's NPD presence & engagement strategy.
• Conducted ongoing analysis, re-forecasting and optimisation to deliver on DTC brand commitments
utilising agency resources
• Focused on relationship building, negotiation, and communication with partners to improve
performance
• Engaged with existing and new affiliates to present new partnerships/media opportunities to achieve goals
• Lead weekly DTC brand calls, and quarterly business reviews with strategic recommendations
• Completed and analysed all reporting/data to evaluate DTC client and publisher segment
performance, and determine areas of opportunity and risk
• Identified new opportunities with UK business leaders to meet key financial and marketing
objectives and goals within the WBA D2C brand mix.
• Consulted and managed multi-brands affiliate and e-commerce strategy within the WBA D2C brand
mix e.g. No.7 Beauty, Liz Earle, Soap & Glory, Sleek Makeup etc.
• Strategized and created global/local marketing campaigns leveraging the network of affiliates
• Developed weekly spend reports; analyse impact of new partners, reactivated partners, increased
commission rates and media placements
• Launched and leveraged social influencer affiliate strategy to leverage brand's NPD presence & engagement strategy.
• Conducted ongoing analysis, re-forecasting and optimisation to deliver on DTC brand commitments
utilising agency resources
• Focused on relationship building, negotiation, and communication with partners to improve
performance
• Engaged with existing and new affiliates to present new partnerships/media opportunities to achieve goals
• Lead weekly DTC brand calls, and quarterly business reviews with strategic recommendations
Marketing, Operations, Forecasting, E-commerce, Optimization, Recruitment, SOAP, Npd, Network, Makeup, Affiliate, Social, Manager
2017 - 2019
job
Senior Affiliate Partnerships Executive
Zenith Optimedia.
• Continuously work towards improving the overall COS (Cost of Sale) of publisher accounts to drive a strong ROI for ASDA
• Budget, strategy and reporting responsibility for the UK ASDA affiliate programs
• Management of existing affiliate partners to drive increased revenue, greater profitability
and incremental revenue
• Manage the relationship with technology partners through regular communication with Account Managers
• Work as a team with regional counterparts across the digital mix and as well as other
Business teams e.g. Brand & PR to ensure campaigns are being represented in all channels
regionally
• Provide regular reporting the Affiliate program to Senior Management
• Monitor and review Affiliate transactions on a regular basis to ensure consistency of end-
user journey
• Keep up to date on developments and trends in online advertising and communicate
knowledge of industry landscape to global and regional teams.
• Mentored more junior members of the team, supporting them in their development and growth and assisting them with their client responsibilities
• Budget, strategy and reporting responsibility for the UK ASDA affiliate programs
• Management of existing affiliate partners to drive increased revenue, greater profitability
and incremental revenue
• Manage the relationship with technology partners through regular communication with Account Managers
• Work as a team with regional counterparts across the digital mix and as well as other
Business teams e.g. Brand & PR to ensure campaigns are being represented in all channels
regionally
• Provide regular reporting the Affiliate program to Senior Management
• Monitor and review Affiliate transactions on a regular basis to ensure consistency of end-
user journey
• Keep up to date on developments and trends in online advertising and communicate
knowledge of industry landscape to global and regional teams.
• Mentored more junior members of the team, supporting them in their development and growth and assisting them with their client responsibilities
Advertising, Budget, ROI, Management, Pr, User journey, Technology, Growth, Affiliate, Development, Online, UP, Transactions
2016 - 2017
job
Affiliate Marketing Co-ordinator
Moss Bros.
Responsible for the planning, implementation, analysis and optimisation of the Moss Bros. affiliate
campaign.
• Co-ordinate sales and traffic reporting for all affiliate marketing campaign.
• Establish and build relationships with key affiliates whilst proactively recruiting new affiliates tot the UK & International programmes.
• Supporting the Omni channel integration and growth
campaign.
• Co-ordinate sales and traffic reporting for all affiliate marketing campaign.
• Establish and build relationships with key affiliates whilst proactively recruiting new affiliates tot the UK & International programmes.
• Supporting the Omni channel integration and growth
Marketing, Optimization, Sales, Integration, Implementation, Growth, Affiliate, International, Affiliate marketing, Campaign
2015 - 2016
job
Affiliate Marketing Executive
OMD UK.
- 9 Month Contract
• Supporting negotiations and planning exposure with affiliates
• Recruitment and development of new and existing partners
• Monitoring and answering ad hoc affiliate requests
• Leading on exposure audits to ensure all promotions are accurate and compliant
• Supporting negotiations and planning exposure with affiliates
• Recruitment and development of new and existing partners
• Monitoring and answering ad hoc affiliate requests
• Leading on exposure audits to ensure all promotions are accurate and compliant
Marketing, Recruitment, Affiliate, Monitoring, Development, Affiliate marketing
2014 - 2015
job
Digital Marketing Executive
TopCashback.
• Managing the day to day account across a variety of digital channels.
• Shape and design the digital marketing strategy across different media channels to improve our
client's online presence, brand management, customer retention and attraction of new
customers
• Daily activities to manage, monitor and increase our client's brand with their chosen audiences -
both online and offline.
• Support networking events within our clients and help to promote their events through relevant
channels
• Shape and design the digital marketing strategy across different media channels to improve our
client's online presence, brand management, customer retention and attraction of new
customers
• Daily activities to manage, monitor and increase our client's brand with their chosen audiences -
both online and offline.
• Support networking events within our clients and help to promote their events through relevant
channels
Marketing, Digital Marketing, Design, MArketing Strategy, Networking, Brand management, Management, Digital Marketing Strategy, Support, Retention, Online, Customer
My education
2020
-
2021
Emeritus
Post Graduate Diploma, Digital Business
Post Graduate Diploma, Digital Business
2008
-
2011
University of Leicester
Bachelors, Business Management
Bachelors, Business Management
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