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jobs
Account Director
Dirk Werkers
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
• Highly experienced Account Director (12y HAVAS, Publicis, BBDO, M&C Saatchi and multiple powerful digital agencies) with vast integrated & digital operational experience (TV/AV, radio, OOH, print, social, digital); proven strategic planning skills (got an Effie for that); and a strong connection with creative talent. • Large international exposure and solid A-brand expertise - Danone, Kraft, Mondelēz, Häagen-Dazs, Sara Lee, Citroen, Toyota, Lexus, L'Oréal, Louis Vuitton, Reckitt, ING Bank, Ferrari, Maserati, GOV.UK, Diageo brands (Johnnie Walker, Guinness, Seedlip), etc.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
French
Fluently
Dutch
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2020 - ?
job
Co-Founder
WBDL.
Visit WERKERS BALL / INSTA
An interior design practice holding corporate as well as private residential clients
An interior design practice holding corporate as well as private residential clients
Design, Interior, Founder
2022 - 2022
freelance
Freelance AD
INSIDEIDEAS.
Bringing structure to a fast-growing team. Managing CRM, social and web for Diageo GB and IRE.
CRM, Web, Social
2021 - 2021
freelance
Freelance AD
M&C SAATCHI.
Handling integrated campaign development (TV/AV, radio, OOH, social) for Government
Services (NHS, Department for Education, Agency for Statistics)
Services (NHS, Department for Education, Agency for Statistics)
Radio, TV, Statistics, Development, Campaign, Social
2017 - 2019
job
regional marketing coordinator by Ferrari
VISARC / International AD.
02.2017 - 07.2019 / Kent - Visit VISARC
Led the FERRARI and MASERATI brands and drove the expansion of digital transformation in European markets. I achieved a strong increase in client revenues, e.g., Ferrari with an
impressive 65%.
• Developed and managed digital brand communication (social, display), complex digital
platforms, customer journey email campaigns, brand eCRM, managed data, developed
content and conducted UX
• Was assigned to a role as a regional marketing coordinator by Ferrari. For this, I developed
processes and tools to coordinate and manage local marketing plans, budgets, campaign
deliveries and result tracking.
• Held a role as European Brand-Guard, managing brand equity in digital communication
Led the FERRARI and MASERATI brands and drove the expansion of digital transformation in European markets. I achieved a strong increase in client revenues, e.g., Ferrari with an
impressive 65%.
• Developed and managed digital brand communication (social, display), complex digital
platforms, customer journey email campaigns, brand eCRM, managed data, developed
content and conducted UX
• Was assigned to a role as a regional marketing coordinator by Ferrari. For this, I developed
processes and tools to coordinate and manage local marketing plans, budgets, campaign
deliveries and result tracking.
• Held a role as European Brand-Guard, managing brand equity in digital communication
Marketing, UX, Digital transformation, Content, Transformation, Coordinator, Campaign, Social, Processes, Customer, LED
2016 - 2016
freelance
Freelance AD
[email protected].
Brussels - Visit BBDO BE
For PROXIMUS (C.f. British Telecom), I accomplished ideation and production of what was the largest multi-channel (TV/AV, OOH, social) campaign for 2016 in Belgium with a team of 12.
For PROXIMUS (C.f. British Telecom), I accomplished ideation and production of what was the largest multi-channel (TV/AV, OOH, social) campaign for 2016 in Belgium with a team of 12.
C, TV, Telecom, Production, Campaign, Social
2015 - 2015
freelance
Freelance AD
HAPPINESS.
Visit HAPPINESS BE
Led TOYOTA and LEXUS with a team of 4, producing and post-producing ATL and digital
campaigns (social and eCRM). In addition, I accomplished 3 pitches for the agency (strategy, ideation, media), resulting in 1 business win.
Travelling through Southeast Asia - Singapore, Malaysia, Vietnam, Pulau Kapas, etc.
Led TOYOTA and LEXUS with a team of 4, producing and post-producing ATL and digital
campaigns (social and eCRM). In addition, I accomplished 3 pitches for the agency (strategy, ideation, media), resulting in 1 business win.
Travelling through Southeast Asia - Singapore, Malaysia, Vietnam, Pulau Kapas, etc.
Social, Asia, That you, LED
2013 - 2014
job
GM & CSD
LA SCHEERS.
- Visit NALA
A timely opportunity made it possible to relocate to Malaysia. La Scheers was a creative
boutique advertising agency with a staff of 35. After a consultancy contract to analyse and
improve agency operations and revenues, I was asked to implement changes and take the management of the agency.
• The reorganisation was achieved by implementing processes, tools and by reassigning
responsibilities to staff. Results were a strong improvement of agency efficiency and profitability (YTD +35%).
• In addition to my GM role, I was head of accounts and managed the major agency clients.
• In a second stage, I led the transformation of the agency into a successful fashion and lifestyle design company, NALA DESIGNS - Nala Site / Nala Insta
A timely opportunity made it possible to relocate to Malaysia. La Scheers was a creative
boutique advertising agency with a staff of 35. After a consultancy contract to analyse and
improve agency operations and revenues, I was asked to implement changes and take the management of the agency.
• The reorganisation was achieved by implementing processes, tools and by reassigning
responsibilities to staff. Results were a strong improvement of agency efficiency and profitability (YTD +35%).
• In addition to my GM role, I was head of accounts and managed the major agency clients.
• In a second stage, I led the transformation of the agency into a successful fashion and lifestyle design company, NALA DESIGNS - Nala Site / Nala Insta
Design, Advertising, Operations, Fashion, Management, It, Transformation, Processes, LED
2000 - 2012
job
Director managing global A-level brands
HAVAS / AM-AD-BD.
/ Brussels, Paris, Amsterdam - Visit HAVAS
• Worked my way up from Account Manager to an award winning (Effie, Cannes) Business
Director managing global A-level brands (Danone, Kraft, Mondelēz, Häagen-Dazs, Sara Lee, Peugeot, Citroen, L'Oréal, Louis Vuitton, ING Bank, and many more)
• Worked my way up from Account Manager to an award winning (Effie, Cannes) Business
Director managing global A-level brands (Danone, Kraft, Mondelēz, Häagen-Dazs, Sara Lee, Peugeot, Citroen, L'Oréal, Louis Vuitton, ING Bank, and many more)
Account Manager, Manager, Winning, UP, Many more
2010 - 2011
internship
Account Executive and did an internship
PUBLICIS.
• Advanced 3 brands into top-10 positions of most popular brands in Belgium (GFK Top 10 of Most Popular Brands 2010, 2011, 2012)
• Working with the best, I gained expert operational experience across all possible channels
(TV/AV, radio, OOH, print, social, BTL, etc.) and developed proven strategic knowledge.
• Part of HAVAS DIGITAL, a task force driving digital in the agency, I initiated and developed
multiple digital and social campaigns
Pre-Havas, I worked at PUBLICIS in the role of Account Executive and did an internship at CAPPELLINI Design in Milan, Italy.
Education - University of Antwerp, M.Sc. Architecture
Eligible to work in the UK, without restrictions or sponsorship
Referrals available upon request
More about me on LinkedIn / Facebook / Instagram
[email protected] -
• Working with the best, I gained expert operational experience across all possible channels
(TV/AV, radio, OOH, print, social, BTL, etc.) and developed proven strategic knowledge.
• Part of HAVAS DIGITAL, a task force driving digital in the agency, I initiated and developed
multiple digital and social campaigns
Pre-Havas, I worked at PUBLICIS in the role of Account Executive and did an internship at CAPPELLINI Design in Milan, Italy.
Education - University of Antwerp, M.Sc. Architecture
Eligible to work in the UK, without restrictions or sponsorship
Referrals available upon request
More about me on LinkedIn / Facebook / Instagram
[email protected] -
Design, Instagram, Facebook, Print, Linkedin, Radio, Architecture, TV, Sponsorship, Digital and social campaigns, Social, ME, Internship
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