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Consultant and Strategist specialising in content, brand identity and social media
Karmel Mandrick
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Having worked across both startup and corporate businesses in fashion, ents, beauty and FMCG, here are a few of my favourite things:
🧠 Auditing and analysis
📗 Brand identity and purpose
🌍 Content marketing campaigns
💸 Paid media (social)
📱 Social media strategy; TikTok, Meta, Pinterest, LinkedIn, Twitter
💻 D2C strategy; website, blog/editorial, app, CRM
🛎️ Beauty and Fashion, Music, Entertainment
⚡ Millennials and Gen Z
🧠 Auditing and analysis
📗 Brand identity and purpose
🌍 Content marketing campaigns
💸 Paid media (social)
📱 Social media strategy; TikTok, Meta, Pinterest, LinkedIn, Twitter
💻 D2C strategy; website, blog/editorial, app, CRM
🛎️ Beauty and Fashion, Music, Entertainment
⚡ Millennials and Gen Z
Markets
United States
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2021 - ?
freelance
Content & Social Media Consultant
Self-employed.
England, United Kingdom
Social Media, Content, Social
2021 - 2021
job
Head Of Content
ALIGNE Fashion.
England, United Kingdom
Content
2018 - 2021
job
Head of Content
Feelunique.com.
Content
2015 - 2018
job
Social Media Manager (UK)
Bobbi Brown Cosmetics.
United Kingdom
- Optimising paid media strategies across Facebook, Instagram, YouTube and Snapchat to meet awareness, engagement and direct revenue objectives with innovative content and ad formats
- Leading editorial content strategy across Ecommerce, PR, Marketing and Retail Operations objectives
- Launched @bobbibrownuk Instagram account, executing consistent growth
of localised platforms Facebook, YouTube and Instagram - establishing UK as the top performing market in follower acquisition and engagement
- Strategising multi-channel activity, optimising awareness, engagement, traffic
and conversion in mobile, desktop and tablet devices
- Identifying and flagging new influencer and partnership opportunities with UK
and NA Comms team, Social Media and Marketing teams
- Planning content and reporting follower growth and engagement of PRO
Artist in-house influencers
- Sourcing and managing third-party agency strategy and global team (NA) to deliver brand objectives on new launches and events
- Content creation - image, video, GIF formats - and execution across organic
and paid channels in UK, rolled out to global markets
- Organising and directing shoots and working alongside production team delivering quality video content for paid media multichannel campaigns
- Launching PRO Artist and Social Media Ambassador initiative, building social
media profiles of our Artistry community to seize on granular opportunities and increase clientele opportunities
- Working with retailers to develop new and innovative content with our PRO
and Featured Artists and product to elevate visibility with respective social
audiences
- Reporting into Brand VP. Direct reports: Assistant Social Media and Content
Manager and Social Media Assistant
- Delivering monthly and campaign reports against business critical KPIs and resenting strategies to Brand and Corporate Leadership boards
- Devising social media budget management and implementing through Online, PR, Marketing and third-party initiatives
- Optimising paid media strategies across Facebook, Instagram, YouTube and Snapchat to meet awareness, engagement and direct revenue objectives with innovative content and ad formats
- Leading editorial content strategy across Ecommerce, PR, Marketing and Retail Operations objectives
- Launched @bobbibrownuk Instagram account, executing consistent growth
of localised platforms Facebook, YouTube and Instagram - establishing UK as the top performing market in follower acquisition and engagement
- Strategising multi-channel activity, optimising awareness, engagement, traffic
and conversion in mobile, desktop and tablet devices
- Identifying and flagging new influencer and partnership opportunities with UK
and NA Comms team, Social Media and Marketing teams
- Planning content and reporting follower growth and engagement of PRO
Artist in-house influencers
- Sourcing and managing third-party agency strategy and global team (NA) to deliver brand objectives on new launches and events
- Content creation - image, video, GIF formats - and execution across organic
and paid channels in UK, rolled out to global markets
- Organising and directing shoots and working alongside production team delivering quality video content for paid media multichannel campaigns
- Launching PRO Artist and Social Media Ambassador initiative, building social
media profiles of our Artistry community to seize on granular opportunities and increase clientele opportunities
- Working with retailers to develop new and innovative content with our PRO
and Featured Artists and product to elevate visibility with respective social
audiences
- Reporting into Brand VP. Direct reports: Assistant Social Media and Content
Manager and Social Media Assistant
- Delivering monthly and campaign reports against business critical KPIs and resenting strategies to Brand and Corporate Leadership boards
- Devising social media budget management and implementing through Online, PR, Marketing and third-party initiatives
Pr, Manager, Performing, Social, Campaign, Production, Online, Community, Content strategy, Snapchat, Growth, Content, Sourcing, Youtube, Marketing, Management, Leadership, Facebook, Instagram, Video, Budget, Retail, Ecommerce, Operations, Video content, Content creation, Social Media
2015 - 2015
freelance
Freelance Social Media Editor
R/GA, Lipsy.
Social Media, Social
2013 - 2015
job
Social Media and Community Editor at Urban Outfitters Europe
Urban Outfitters.
Curating and devising content across all social media platforms for Urban
Outfitters Europe, including UO blog, Facebook, Twitter, Pinterest, Instagram,
Songdrop YouTube and Vimeo.
- Strategising and coordinating business critical and UO external messages
(e.g. film releases, artist mixtapes, cultural events) on both long and short-lead
content.
- Creating innovative campaigns, strategies and regular features that have increased CTR to site/products, social engagement and followers.
- Delivering paid social activity across UO Europe, UO France and UO
Germany.
- Conducting influencer and advocate outreach, elevating key PR, marketing
and social activations.
- Liaising daily with store teams, plus marketing, press, buying and creative departments to deliver UO's message in the brand's tone of voice.
- Reporting social data for all UO Europe, UO France and UO Germany's social channels
- Launching and marketing our alliance with music streaming service Songdrop effectively, raising our profile as a music authority through earned media. UO's
first playlist stayed at number one on Songdrop's chart for several weeks.
- Working with third party app developers such as Offerpop and Retrofuzz to execute original competition features to drive social engagement/followers and email sign-ups.
- Executing competitions both with UO and third parties.
- Briefing and collating assets (copy, images and URL links) for email.
- Scheduling and measuring impact on Facebook and Twitter with Facebook
Analytics and HootSuite.
- Managing UO's social media team, reporting team progress to marketing and content managers.
- Covering in-store events and look-book shoots, live tweeting, taking pictures
for the blog with DSLR and capturing extra content to be seeded out across relevant social platforms.
Outfitters Europe, including UO blog, Facebook, Twitter, Pinterest, Instagram,
Songdrop YouTube and Vimeo.
- Strategising and coordinating business critical and UO external messages
(e.g. film releases, artist mixtapes, cultural events) on both long and short-lead
content.
- Creating innovative campaigns, strategies and regular features that have increased CTR to site/products, social engagement and followers.
- Delivering paid social activity across UO Europe, UO France and UO
Germany.
- Conducting influencer and advocate outreach, elevating key PR, marketing
and social activations.
- Liaising daily with store teams, plus marketing, press, buying and creative departments to deliver UO's message in the brand's tone of voice.
- Reporting social data for all UO Europe, UO France and UO Germany's social channels
- Launching and marketing our alliance with music streaming service Songdrop effectively, raising our profile as a music authority through earned media. UO's
first playlist stayed at number one on Songdrop's chart for several weeks.
- Working with third party app developers such as Offerpop and Retrofuzz to execute original competition features to drive social engagement/followers and email sign-ups.
- Executing competitions both with UO and third parties.
- Briefing and collating assets (copy, images and URL links) for email.
- Scheduling and measuring impact on Facebook and Twitter with Facebook
Analytics and HootSuite.
- Managing UO's social media team, reporting team progress to marketing and content managers.
- Covering in-store events and look-book shoots, live tweeting, taking pictures
for the blog with DSLR and capturing extra content to be seeded out across relevant social platforms.
Blog, Vimeo, Social, App, Hootsuite, Community, Music, Streaming, Pinterest, Twitter, Marketing, Content, Service, Movie, Analytics, Youtube, Pr, Facebook, Instagram, Social Media
2011 - 2013
job
Entertainment Writer/Music Editor - ASOS Magazine / ASOS.com
ASOS.com.
London, United Kingdom
- Writing entertainment and celebrity content for ASOS Magazine. Editor of the ASOS Scene blog and sourcing all non-catwalk related music for ASOS.com.
Curating the ASOS branded Spotify playlist.
- Working with agents, PRs and managers to secure shoots and conduct
interviews with celebrities for print and online -including 'Stylish Man/Oh Boy' and 'Music Crush' regulars on a monthly basis.
- Establishing the tone of ASOS.com's musical coverage and output tailored
to fit the ASOS brand and engaging with the style savvy twenty-something
customer across womenswear and menswear.
- Conducting and writing interviews in Q&A and in-depth 'write-through' formats on cover stories and features.
- Implementing strategies and delivering sharable content on ASOS' Global
Social Media channels including Twitter, Facebook, Pinterest, Tumblr and Instagram.
- Producing daily content for the ASOS music blog and covering international festivals (Calvi On The Rocks, SXSW) across social media between Nov 2010- June 2013 before the launch of news site 'This Just Happened '
- Part of the core team developing ASOS.com's 'Daily News Feed'. Writing fashion, entertainment, events and celebrity content for news site.
- Consulting with music labels and artist management/PRs to source and secures talent for ASOS campaigns including the Christmas #BestNightEver
campaign.
- Sourcing talent and co-ordinating live music sessions for the 'ASOS Meets ' series, including the ASOS 2013 festival feature.
- Working with ASOS' in-house commercial team and writing engaging copy for advertorials across print and online.
- Generating ideas and original content for the news section of ASOS magazine.
- Liasing with BMF Media to highlight talent for the ASOS Lounge at SXSW
2013 and Lollapalooza 2013.
- Writing entertainment and celebrity content for ASOS Magazine. Editor of the ASOS Scene blog and sourcing all non-catwalk related music for ASOS.com.
Curating the ASOS branded Spotify playlist.
- Working with agents, PRs and managers to secure shoots and conduct
interviews with celebrities for print and online -including 'Stylish Man/Oh Boy' and 'Music Crush' regulars on a monthly basis.
- Establishing the tone of ASOS.com's musical coverage and output tailored
to fit the ASOS brand and engaging with the style savvy twenty-something
customer across womenswear and menswear.
- Conducting and writing interviews in Q&A and in-depth 'write-through' formats on cover stories and features.
- Implementing strategies and delivering sharable content on ASOS' Global
Social Media channels including Twitter, Facebook, Pinterest, Tumblr and Instagram.
- Producing daily content for the ASOS music blog and covering international festivals (Calvi On The Rocks, SXSW) across social media between Nov 2010- June 2013 before the launch of news site 'This Just Happened '
- Part of the core team developing ASOS.com's 'Daily News Feed'. Writing fashion, entertainment, events and celebrity content for news site.
- Consulting with music labels and artist management/PRs to source and secures talent for ASOS campaigns including the Christmas #BestNightEver
campaign.
- Sourcing talent and co-ordinating live music sessions for the 'ASOS Meets ' series, including the ASOS 2013 festival feature.
- Working with ASOS' in-house commercial team and writing engaging copy for advertorials across print and online.
- Generating ideas and original content for the news section of ASOS magazine.
- Liasing with BMF Media to highlight talent for the ASOS Lounge at SXSW
2013 and Lollapalooza 2013.
Twitter, Customer, Social, Campaign, Advertorials, Feature, Online, International, Music, Festival, Pinterest, Social Media, Blog, Content, Sourcing, Consulting, Management, Print, Fashion, Facebook, Instagram, Writing
2009 - 2011
job
Junior Writer
ASOS.com.
Covering fashion and entertainment content for ASOS Magazine. Editor of ASOS music blog (ASOS Today/ASOS Scene blog)
Fashion, Content, Blog, Music
2008 - 2009
temp
Editorial assistant
Mediamark Contract Publishing.
My education
2008
Lancaster University
Unspecified, Magazine Journalism
Unspecified, Magazine Journalism
2005
-
2008
Bachelors, Film and Cultural Studies
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