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Creative strategy that packs a punch
Daryl Frost
,
Berkhamsted, United Kingdom
Experience
Other titles
Skills
I'm offering
20 years of marketing strategy experience
Links for more
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Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
freelance
Freelance Strategy Director
Freelance brand, campaign and customer experience strategy for agencies including Chime Sports Marketing, FCB
Inferno, ITG and VCCP. Clients worked for in this time include BMW, Bourne Leisure Group, Co-op, Costa Coffee, Diageo,
Molson Coors, Premier League, SportPesa and Whitbread.
Inferno, ITG and VCCP. Clients worked for in this time include BMW, Bourne Leisure Group, Co-op, Costa Coffee, Diageo,
Molson Coors, Premier League, SportPesa and Whitbread.
Marketing, Customer experience, Campaign, Customer
2015 - 2018
job
Strategy Director
VCCP.
The Role:
Strategic lead across the VCCP global network; leading London based accounts and supporting the Heads of Strategy of the other global offices.
Areas of Accountability:
• Support and grow the strategic capability of the VCCP global network
• Strategic lead of London based accounts (O2, Paddy Power, Unilever, Healthspan, Which?)
Achievements:
• Creating new Paddy Power brand platform and launching it during the 2018 FIFA World Cup
• Rolling out the 2016 O2 brand platform across the full marcomms programme including brand, trading and B2B activity
• Annual and quarterly marcomms strategy for O2
• Strategic support for global VCCP offices on brands including T-Mobile, ING Direct, Logitech, Worten and InnoEnergy
• Global digital strategy for Unilever homecare brands Cif, Surf and Living Hygiene
• Global campaign strategy for Knorr's key 2018 new product launch
• Brand repositioning strategy and integrated campaign launch for Healthspan
• Pitch wins: Lenovo, O2 Business, Paddy Power, Purple Bricks
Strategic lead across the VCCP global network; leading London based accounts and supporting the Heads of Strategy of the other global offices.
Areas of Accountability:
• Support and grow the strategic capability of the VCCP global network
• Strategic lead of London based accounts (O2, Paddy Power, Unilever, Healthspan, Which?)
Achievements:
• Creating new Paddy Power brand platform and launching it during the 2018 FIFA World Cup
• Rolling out the 2016 O2 brand platform across the full marcomms programme including brand, trading and B2B activity
• Annual and quarterly marcomms strategy for O2
• Strategic support for global VCCP offices on brands including T-Mobile, ING Direct, Logitech, Worten and InnoEnergy
• Global digital strategy for Unilever homecare brands Cif, Surf and Living Hygiene
• Global campaign strategy for Knorr's key 2018 new product launch
• Brand repositioning strategy and integrated campaign launch for Healthspan
• Pitch wins: Lenovo, O2 Business, Paddy Power, Purple Bricks
Digital Strategy, B2B, Network, It, Support, Power, Campaign, Platform
2014 - 2015
job
Head of Strategy @ AIS
Havas.
The Role:
Department head at Havas creative agency, AIS. Clients included Waitrose, Škoda and Vodafone with output spanning
ATL, digital, social, CRM & retail.
Areas of Accountability:
• Managing the strategy department and reporting into the Executive Strategy Director
• Part of a Senior Management Team reporting into the managing partners
• Strategy lead on Waitrose, Vodafone and Alzheimer's Research UK (ARUK)
Achievements:
• Growing the Waitrose business beyond its original remit of loyalty (myWaitrose) and local marketing to include
e-com and direct
• Becoming the interim ATL agency for Waitrose for six months in 2015
• The 2015 creation and launch of Waitrose Pick Your Own Offers proposition with a fully integrated campaign
that generated over 500,000 sign ups in four weeks
• Creating ARUK's first ever fully integrated awareness campaign exposing 5 million more people to the charity,
making them the 6th most known charity in the UK (they were outside the top 30 when we started)
• Pitch wins: ARUK
Department head at Havas creative agency, AIS. Clients included Waitrose, Škoda and Vodafone with output spanning
ATL, digital, social, CRM & retail.
Areas of Accountability:
• Managing the strategy department and reporting into the Executive Strategy Director
• Part of a Senior Management Team reporting into the managing partners
• Strategy lead on Waitrose, Vodafone and Alzheimer's Research UK (ARUK)
Achievements:
• Growing the Waitrose business beyond its original remit of loyalty (myWaitrose) and local marketing to include
e-com and direct
• Becoming the interim ATL agency for Waitrose for six months in 2015
• The 2015 creation and launch of Waitrose Pick Your Own Offers proposition with a fully integrated campaign
that generated over 500,000 sign ups in four weeks
• Creating ARUK's first ever fully integrated awareness campaign exposing 5 million more people to the charity,
making them the 6th most known charity in the UK (they were outside the top 30 when we started)
• Pitch wins: ARUK
Marketing, CRM, Retail, Research, Management, Campaign, Social, Interim, That you
2011 - 2014
job
Strategy Director
BBH.
The Role:
Part of the leadership team on flagship account Audi, spanning ATL, digital, social, CRM and retail. Beyond Audi, the CRM strategy lead at BBH working across a range of other accounts including RAC on a retained basis, plus bespoke
project work for other brands including Barnardo's, KFC and Bang & Olufsen.
Areas of Accountability:
• Growing the level of integrated output on Audi and beyond
• Defining customer journey architectures and frameworks
• Integrated strategic stewardship over creative output
• Measuring the effectiveness of marketing communications
Achievements:
• Launching several Audi models with fully integrated campaigns
• Creating CRM architectures for a number of brands including Audi & RAC
• Growing the agency's CRM client portfolio from one account to several
• Generating six-fold growth in annual fees from the discipline of CRM
Part of the leadership team on flagship account Audi, spanning ATL, digital, social, CRM and retail. Beyond Audi, the CRM strategy lead at BBH working across a range of other accounts including RAC on a retained basis, plus bespoke
project work for other brands including Barnardo's, KFC and Bang & Olufsen.
Areas of Accountability:
• Growing the level of integrated output on Audi and beyond
• Defining customer journey architectures and frameworks
• Integrated strategic stewardship over creative output
• Measuring the effectiveness of marketing communications
Achievements:
• Launching several Audi models with fully integrated campaigns
• Creating CRM architectures for a number of brands including Audi & RAC
• Growing the agency's CRM client portfolio from one account to several
• Generating six-fold growth in annual fees from the discipline of CRM
Marketing, CRM, Retail, Leadership, Growth, Social, That you, Customer
2000 - 2011
job
Head of Strategy
MOC Evolution.
The Role:
Department head at CRM and customer insight agency, MOC Evolution. Clients included Guardian News & Media,
Signet Group PLC and McCain Foods.
Areas of Accountability:
• Managing the strategy department and reporting directly into the managing partners
• Designing single customer views, customer journey architectures and frameworks
• Creating actionable customer insight for clients
• CRM communications planning and measurement
Achievements:
• Helping build a small agency outside of London that punched way above its weight
• Tripling Signet PLC's incremental returns from CRM activity
• Helping McCain Foods achieve a 30% increase in purchase frequency via eCRM
• Pitch wins: Pieroth Wines, Press Holdings Media, Prospect Publishing
Department head at CRM and customer insight agency, MOC Evolution. Clients included Guardian News & Media,
Signet Group PLC and McCain Foods.
Areas of Accountability:
• Managing the strategy department and reporting directly into the managing partners
• Designing single customer views, customer journey architectures and frameworks
• Creating actionable customer insight for clients
• CRM communications planning and measurement
Achievements:
• Helping build a small agency outside of London that punched way above its weight
• Tripling Signet PLC's incremental returns from CRM activity
• Helping McCain Foods achieve a 30% increase in purchase frequency via eCRM
• Pitch wins: Pieroth Wines, Press Holdings Media, Prospect Publishing
CRM, PLC, Customer
My education
1995
-
1998
Portsmouth University
Bachelors, 1) Economics
Bachelors, 1) Economics
1987
-
1995
Secondary, Economics, English Literature & Geography
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