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Brand Consultant
Danny Frangella
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
From strategy through to execution, I have worked on FMCG, retail, beauty and fashion brands acting as the agency lead working alongside clients to develop communication platforms and integrated campaign work.
Over the last two years I have been working as a Brand Consultant for various clients to help them develop their positioning and communications strategy as well as overseeing campaign and content development.
Over the last two years I have been working as a Brand Consultant for various clients to help them develop their positioning and communications strategy as well as overseeing campaign and content development.
Links for more
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Industries
Language
English
Fluently
Italian
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
freelance
Consultant/Freelance
Indepedent.
EXPOSURE (UK)
• Develop strategic activation plan and ideas for Diet Coke in line with global positioning
• Extend Compare The Market tactical campaign work into experiential
KING URSA (Toronto)
• Develop strategic framework and ideation process alongside President, Head of Data and Creative Director
• Lead strategy work on pitches, leading with two pitch wins based on framework and analysis
• Work with existing portfolio of clients to build brand communication foundations and content strategy
INNOCEAN (Berlin)
Kia / Anne Frank House / Miami Ad School
• Lead the global Kia business to launch work under the new brand positioning
• Develop partnership initiative for Kia with lead music streaming platform
• Lead Kia's Sustainability positioning and creative platform development
• Launched 'The Bookcase for Tolerance' social campaign: app, social media strategy and PR plan
• Developed an engaging initiative for Miami Ad School to help students learn the about historical work and its
relevance to today
TALLY WEiJL
• Further develop strategic positioning for global re-brand and year one launch plan
• Develop content strategy and influencer approach
AYR
• Develop brand positioning and communications strategy
• Oversee development of marketing and in-store materials, packaging design and photography
• Work with PR Agency to develop launch plan and partnership strategy
• Work with Marketing Director to develop partnership strategy
• Develop strategic activation plan and ideas for Diet Coke in line with global positioning
• Extend Compare The Market tactical campaign work into experiential
KING URSA (Toronto)
• Develop strategic framework and ideation process alongside President, Head of Data and Creative Director
• Lead strategy work on pitches, leading with two pitch wins based on framework and analysis
• Work with existing portfolio of clients to build brand communication foundations and content strategy
INNOCEAN (Berlin)
Kia / Anne Frank House / Miami Ad School
• Lead the global Kia business to launch work under the new brand positioning
• Develop partnership initiative for Kia with lead music streaming platform
• Lead Kia's Sustainability positioning and creative platform development
• Launched 'The Bookcase for Tolerance' social campaign: app, social media strategy and PR plan
• Developed an engaging initiative for Miami Ad School to help students learn the about historical work and its
relevance to today
TALLY WEiJL
• Further develop strategic positioning for global re-brand and year one launch plan
• Develop content strategy and influencer approach
AYR
• Develop brand positioning and communications strategy
• Oversee development of marketing and in-store materials, packaging design and photography
• Work with PR Agency to develop launch plan and partnership strategy
• Work with Marketing Director to develop partnership strategy
Content Strategy, President, Platform, Framework, Social, Campaign, App, Development, Music, Marketing, Streaming, Content, Pr, Sustainability, Photography, Packaging, Design, Social Media
2016 - 2018
job
Global Business Director / Unilever, Pond's Skincare
OGILVY.
• Lead the Pond's business through the first uplift after a 12 quarter decline
• Rebrand and reposition to appeal to younger demographic
• Liaise with local offices in Indonesia, Thailand and India to further develop offering
• Work within WPP's 'One Unilever' offering to grow business within the network
• Rebrand and reposition to appeal to younger demographic
• Liaise with local offices in Indonesia, Thailand and India to further develop offering
• Work within WPP's 'One Unilever' offering to grow business within the network
Network
2013 - 2016
job
Joint Head of Account Management / AVON
Value Retail.
• Responsible for building profitable team structure and fee proposals to meet client needs
• Responsible for account team training, career planning and personal goal development
• Worked with senior management team to develop agency process and financial reporting
• Built and managed in-house content editing hub to grow revenue across client base as well as bring in project based
work as an additional revenue stream
• Lead relationship with NYC partner agency Badger & Winters and build team to serve EMEA markets
• Doubled the revenue by bringing all production in-house on the AVON business
• Retained the business in London after global alignment with network agency
DF +44 7387 002180
me@dannyfrangella.com
• Responsible for account team training, career planning and personal goal development
• Worked with senior management team to develop agency process and financial reporting
• Built and managed in-house content editing hub to grow revenue across client base as well as bring in project based
work as an additional revenue stream
• Lead relationship with NYC partner agency Badger & Winters and build team to serve EMEA markets
• Doubled the revenue by bringing all production in-house on the AVON business
• Retained the business in London after global alignment with network agency
DF +44 7387 002180
me@dannyfrangella.com
Account management, Training, Management, Content, Network, Development, Production, ME
2013 - 2013
freelance
FREELANCE
BETC.
Business Director / Bacardi
• Developed launch materials for new creative platform
• Worked with PR and Digital agencies to align on strategy and creative ideas
• Developed activation ideas to make brand famous amongst new demographic
• Developed launch materials for new creative platform
• Worked with PR and Digital agencies to align on strategy and creative ideas
• Developed activation ideas to make brand famous amongst new demographic
Pr, Platform
2010 - 2013
job
Business Director / Lamborghini
DDB.
Mars, Star Alliance, Unilever
• Developed brand strategy, oversee creative executions and grow integrated offering
• Held all senior client relationships and manage account team and agency partners
• Increased offering to include activation, PR and event ideas
• Responsible for income projection, monthly finance reports and quarterly reconciliations
• Developed brand strategy, oversee creative executions and grow integrated offering
• Held all senior client relationships and manage account team and agency partners
• Increased offering to include activation, PR and event ideas
• Responsible for income projection, monthly finance reports and quarterly reconciliations
Finance, Pr, Event, Client relationships
2010 - 2013
freelance
FREELANCE
LEO BURNETT.
Account Director / Blackberry
• Developed UK digital, event and promotional work based on global strategy
• Helped develop process to best integrate with US business and global strategy
• Managed account managers to execute digital and promotional work
• Worked with agency partners to develop integrated offering
• Developed UK digital, event and promotional work based on global strategy
• Helped develop process to best integrate with US business and global strategy
• Managed account managers to execute digital and promotional work
• Worked with agency partners to develop integrated offering
Event, Account Director
2009 - 2009
freelance
FREELANCE
GREY.
Account Director / GSK, Energizer Personal Care
Account Director
2008 - 2009
job
Account Director / Bell Canada, New Business
ZULU ALPHA KILO.
Account Director
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