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jobs
10+ years of experience in performance marketing scaling B2B SaaS and e-comm brands
Bahram Ehsas
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Most recent work involved being Head of Demand at Homerun, leading a cross-functional team of Marketers, Writers, and Designers to bring Homerun's SaaS product to the global market.
Consulting work has encompassed work with Brainlabs as an AD and AM, work with MullenLowe as an AD/AM and work with Mediacom as an AM. Working across FMCG, B2B, SaaS, and E-Commerce brands.
Previous full-time work encompassed; leading the Paid Marketing team at Typeform, leading the Gillette Global Search Strategy project for the top 16 Gillette markets, Search & SEO Strategy and Search Execution for P&G, Sony Mobile and VW Group. Winning a ‘Best Integrated Campaign’ award for work on Sony Mobile.
Consulting work has encompassed work with Brainlabs as an AD and AM, work with MullenLowe as an AD/AM and work with Mediacom as an AM. Working across FMCG, B2B, SaaS, and E-Commerce brands.
Previous full-time work encompassed; leading the Paid Marketing team at Typeform, leading the Gillette Global Search Strategy project for the top 16 Gillette markets, Search & SEO Strategy and Search Execution for P&G, Sony Mobile and VW Group. Winning a ‘Best Integrated Campaign’ award for work on Sony Mobile.
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
job
Head of Demand Generation / Product Led Growth
Holded.
Holded is a series A SaaS startup that offers a business operating system to SMBs, allowing them to manage invoicing, accounting, projects, operations, inventory, and databases in one single place.
I am managing a cross-functional team consisting of Marketing, Sales, Content, Design, and Growth Ops.
Objective is to drive new MRR by scaling channels & markets.
I am managing a cross-functional team consisting of Marketing, Sales, Content, Design, and Growth Ops.
Objective is to drive new MRR by scaling channels & markets.
Marketing, Design, Operations, Saas, Sales, Content, Growth, Demand generation, LED
2018 - ?
job
Consulting / Advisor
OneCoWork, Hotjar, Papa Rozier Farms.
Consulting startups on their full funnel marketing strategy & implementation. Covering areas
around SEM, SEO, CRO, UX and Brand
- Drove revenue growth from $0 to multi-million $ of yearly revenue for Papa Rozier Farms, an
ecommerce brand in the US
- Increased occupancy rates for OneCoWork, a coworking space in Barcelona, from 30% to 80%
within 6 months leading the brand to becoming profitable in that space of time
- Worked with Hotjar to drive down CAC while increase Conversion Rates and overall account
performance for their Google Ads
around SEM, SEO, CRO, UX and Brand
- Drove revenue growth from $0 to multi-million $ of yearly revenue for Papa Rozier Farms, an
ecommerce brand in the US
- Increased occupancy rates for OneCoWork, a coworking space in Barcelona, from 30% to 80%
within 6 months leading the brand to becoming profitable in that space of time
- Worked with Hotjar to drive down CAC while increase Conversion Rates and overall account
performance for their Google Ads
Marketing, Seo, MArketing Strategy, Ecommerce, UX, Startups, ADS, Consulting, SEM, Implementation, Growth, Cro, Google, Hotjar, SEM
2017 - 2019
job
Performance Marketing Manager
Typeform.
- Leading a cross-functional team of 6 Paid Marketers, Data Scientists, Designers and Copywriters.
- Managing a yearly budget of €5M for the US market
- Collaborating with marketing leadership to define benchmarks, goals, and KPIs and develop
dashboards to visualize the marketing funnel from awareness to purchase and assess the impact
of marketing campaigns
- Working closely with Data Analysts and Scientists to analyze customer behavior and customer
journeys
- Hired top talent, coached and grew the existing team, creating an environment where marketers
could thrive
- Creating the foundations of both the Paid Search, Paid Social and Display channels
- Increased revenue by 200% YoY
- Improving performance through CRO efforts
- Fostering an experiments and audience first strategy
- Employing outside the box thinking to implement strategies that are rarely thought of in Paid
Marketing teams
- Managing a yearly budget of €5M for the US market
- Collaborating with marketing leadership to define benchmarks, goals, and KPIs and develop
dashboards to visualize the marketing funnel from awareness to purchase and assess the impact
of marketing campaigns
- Working closely with Data Analysts and Scientists to analyze customer behavior and customer
journeys
- Hired top talent, coached and grew the existing team, creating an environment where marketers
could thrive
- Creating the foundations of both the Paid Search, Paid Social and Display channels
- Increased revenue by 200% YoY
- Improving performance through CRO efforts
- Fostering an experiments and audience first strategy
- Employing outside the box thinking to implement strategies that are rarely thought of in Paid
Marketing teams
Marketing, Budget, Leadership, Cro, Search, Social, Manager, Customer
2017 - 2017
job
Biddable Strategy Manager - Starcom
Samsung, UBS, Royal London.
Working with senior clients to define and deliver new search strategies, reporting and competitor analysis.
Managing two direct reports and working on accounts with budgets of up to £2m.
- Building reports using Hitwise, Benchtools and The Search Monitor
- Leading weekly client meetings to discuss analytical insights & present optimal campaign
strategies for upcoming activities
- Working on and contributing to the content and thought process for new business pitch
presentations
- Monitoring and analysing paid search data to make decisions for the best strategies to put in place
in order to achieve these goals
Managing two direct reports and working on accounts with budgets of up to £2m.
- Building reports using Hitwise, Benchtools and The Search Monitor
- Leading weekly client meetings to discuss analytical insights & present optimal campaign
strategies for upcoming activities
- Working on and contributing to the content and thought process for new business pitch
presentations
- Monitoring and analysing paid search data to make decisions for the best strategies to put in place
in order to achieve these goals
Content, Monitoring, Search, Campaign, Manager, UP
2016 - 2017
job
Global Search Strategy Lead
Mediacom.
Responsibility for servicing both centrally executed campaigns in multiple languages as well as coordinating and leading strategic directions across Gillette's top 17 markets. Leading a team of 2
colleagues and working closely with 4 external agencies, managing the strategy for an annual advertising
budget of £15m+ and reporting directly to the Global Digital Head of Gillette in Boston.
- Worked with senior client stakeholders to define and deliver transformational Search & SEO
strategies across 17 markets
- Planning, implementing, optimising and managing paid search campaigns for UK, DE & FR markets
leading to a 166% increase in CTR, 14% decrease in CPC and 45% increase in Impression Share
November 2016 vs. March 2017
- Leveraging insights within execution to inform Search strategies for specific markets (i.e. India)
- Strong client facing experience, leading QBRs in Boston with presentations that spanned from 4-6
hours
- Gillette moved up to rank #1 in, L2's Digital IQ Index, the 'Top 10 U.K. FMCG Brands in Digital'
colleagues and working closely with 4 external agencies, managing the strategy for an annual advertising
budget of £15m+ and reporting directly to the Global Digital Head of Gillette in Boston.
- Worked with senior client stakeholders to define and deliver transformational Search & SEO
strategies across 17 markets
- Planning, implementing, optimising and managing paid search campaigns for UK, DE & FR markets
leading to a 166% increase in CTR, 14% decrease in CPC and 45% increase in Impression Share
November 2016 vs. March 2017
- Leveraging insights within execution to inform Search strategies for specific markets (i.e. India)
- Strong client facing experience, leading QBRs in Boston with presentations that spanned from 4-6
hours
- Gillette moved up to rank #1 in, L2's Digital IQ Index, the 'Top 10 U.K. FMCG Brands in Digital'
Seo, Advertising, Budget, FMCG, Search, UP
2016 - 2016
job
International Search Executive - Mediacom
Gillette, Venus, Sony Mobile, Sony Playstation.
Experience working across search, display and YouTube campaigns within the International Search and Biddable team.
- Assisting in the planning and execution of paid search/PPC campaigns across multiple platforms,
including Google (GSN, GDN, YouTube and Gmail) and Bing
- Optimising and monitoring campaign performance at all levels
- Producing regular performance reports to aid decision-making for current and future activity
- Overseeing and managing financial bookings, dealing with all queries in a swift and proactive
manner
- Assisting in the planning and execution of paid search/PPC campaigns across multiple platforms,
including Google (GSN, GDN, YouTube and Gmail) and Bing
- Optimising and monitoring campaign performance at all levels
- Producing regular performance reports to aid decision-making for current and future activity
- Overseeing and managing financial bookings, dealing with all queries in a swift and proactive
manner
Swift, PPC, Youtube, Monitoring, International, Google, Search, Campaign
2015 - 2016
job
International Strategy Executive - Mediacom
P&G, Sony Mobile.
Working on Search strategy toolkits and presentations for P&G brands and Sony Mobile. Regularly leading
client calls providing an overview of each new Strategy that was built, outlining the rationale and the next
steps. Award winning work on Sony Mobile - 'Best Integrated Campaign'.
- Developed strong skills in the areas of tactical media planning (especially Online Search)
- Competitive media analysis for P&G brands and Sony Mobile
- Online brand strategy development for execution across Europe markets
- Improvements in key KPIs for P&G brands through the development of new Search Strategies
- Using Tableau, developed and implemented data reporting processes for the VW Group client
client calls providing an overview of each new Strategy that was built, outlining the rationale and the next
steps. Award winning work on Sony Mobile - 'Best Integrated Campaign'.
- Developed strong skills in the areas of tactical media planning (especially Online Search)
- Competitive media analysis for P&G brands and Sony Mobile
- Online brand strategy development for execution across Europe markets
- Improvements in key KPIs for P&G brands through the development of new Search Strategies
- Using Tableau, developed and implemented data reporting processes for the VW Group client
Tableau, Media planning, Strategy development, Development, International, Online, Search, Campaign, Processes, Winning
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