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jobs
CRM Specialist
Katharine Robinson
,
London, United Kingdom
Experience
Skills
I'm offering
Hello! I've been a CRM specialist since 2016, working with companies looking to optimise or execute their CRM marketing. Clients I’ve had the pleasure to work with include: Depop, UNiDAYS, Influence Digital, The Prince’s Trust, Passionfruit, GigRealm, Yopa, River Island, and The Telegraph Media Group.
I've worked across a number of ESP platforms including Salesforce, Iterable, Adobe, Mailchimp and Eloqua. I am proficient in CRM migration, HTML coding, Email Deliverability, Automation and Segmentation creation, aswell as implementing wider CRM strategies as requested.
I've worked across a number of ESP platforms including Salesforce, Iterable, Adobe, Mailchimp and Eloqua. I am proficient in CRM migration, HTML coding, Email Deliverability, Automation and Segmentation creation, aswell as implementing wider CRM strategies as requested.
Markets
United Kingdom
Links for more
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Industries
Language
English
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2019 - ?
job
CRM Specialist and Director
Katharine Robinson Ltd.
I am currently director of my limited company, working in freelance or contract positions for CRM
Marketing roles.
Current Clients:
CRM Specialist for The Prince's Trust - So far I have revamped the customer journey for the Prince's
Trust Health and Social Care program. This included the addition of a number of key touchpoints for users including new campaigns to reduce churn and extend the lifetime value of their users. I now
provide monthly advice and support to ensure these programs match best practice, this includes
training the team and quality assuring all workflows in the system. The organisation uses Eloqua for their CRM marketing campaigns.
Previous Clients:
CRM Specialist at Depop - I worked on a number of projects during my time at Depop, these included
implementing policy comms to our users for new legislation rules, specifically age capture and notification + preference centre changes, and I delivered incentivising campaigns including affiliate
programs, weekly 'drops' and significant moments within the wider business calendar.
This role required extensive use of Braze as their CRM platform, and I send comms to customers through the use of Email, Push and in-app messaging.
CRM Manager US at UNiDAYS - Responsible for all CRM in the US and ANZ markets. Tasked with increasing conversions, engagements and setting up automated processes for key UX points in their
journey. I work with clients across industries including; Apple, Amazon, H&M and more, to deliver paid
packages, aswell as incentivise subscribers to engage with UNiDAY events and giveaways. Through
my work engagements have increased by 66%, conversion rate by +32% and Email and Push OTCTRs
uplifts of +60%. I built retargeting, re-engagement and dynamic content for personalised user journeys in order to automate their comms in the market.
CRM Specialist at Yopa - Responsible for building new campaigns and optimising the performance of existing journeys. We send through Salesforce and create templates in both Dreamweaver and Email
On Acid. I write all the copy for emails, SMS and Push messages across automations and BAU sends.
CRM Specialist at The Telegraph Media Group - I looked after daily editorial sends for the company,
introducing testing into their daily process in order to gain better insights into their CRM performance.
We worked on Adobe Campaign, utilising Dreamweaver and Litmus when working on HTML templates.
1
CRM Project Manager for River Island - I was responsible for planning and building BAU and automated emails, SMS, and push campaigns. I worked in Responsys and Exponea, using
Dreamweaver, Litmus and, began utilising Sketch.
Marketing roles.
Current Clients:
CRM Specialist for The Prince's Trust - So far I have revamped the customer journey for the Prince's
Trust Health and Social Care program. This included the addition of a number of key touchpoints for users including new campaigns to reduce churn and extend the lifetime value of their users. I now
provide monthly advice and support to ensure these programs match best practice, this includes
training the team and quality assuring all workflows in the system. The organisation uses Eloqua for their CRM marketing campaigns.
Previous Clients:
CRM Specialist at Depop - I worked on a number of projects during my time at Depop, these included
implementing policy comms to our users for new legislation rules, specifically age capture and notification + preference centre changes, and I delivered incentivising campaigns including affiliate
programs, weekly 'drops' and significant moments within the wider business calendar.
This role required extensive use of Braze as their CRM platform, and I send comms to customers through the use of Email, Push and in-app messaging.
CRM Manager US at UNiDAYS - Responsible for all CRM in the US and ANZ markets. Tasked with increasing conversions, engagements and setting up automated processes for key UX points in their
journey. I work with clients across industries including; Apple, Amazon, H&M and more, to deliver paid
packages, aswell as incentivise subscribers to engage with UNiDAY events and giveaways. Through
my work engagements have increased by 66%, conversion rate by +32% and Email and Push OTCTRs
uplifts of +60%. I built retargeting, re-engagement and dynamic content for personalised user journeys in order to automate their comms in the market.
CRM Specialist at Yopa - Responsible for building new campaigns and optimising the performance of existing journeys. We send through Salesforce and create templates in both Dreamweaver and Email
On Acid. I write all the copy for emails, SMS and Push messages across automations and BAU sends.
CRM Specialist at The Telegraph Media Group - I looked after daily editorial sends for the company,
introducing testing into their daily process in order to gain better insights into their CRM performance.
We worked on Adobe Campaign, utilising Dreamweaver and Litmus when working on HTML templates.
1
CRM Project Manager for River Island - I was responsible for planning and building BAU and automated emails, SMS, and push campaigns. I worked in Responsys and Exponea, using
Dreamweaver, Litmus and, began utilising Sketch.
Affiliate, Platform, Customer, UP, Manager, Processes, Responsys, Social, Campaign, App, Crm marketing, Organization, Testing, Health, Marketing, Google retargeting, Support, Adobe, Amazon, Content, Salesforce, Training, UX, Sketch, HTML/CSS/Javascript, CRM, Project Manager, Html
2019 - 2019
job
Content and Email Manager
Office Freedom.
I was responsible for content creation and the CRM strategy for Office Freedom. This involves putting
together campaigns in the short term while negotiating contracts and establishing a roadmap for future
email marketing plans for the remainder of the year.
As a content specialist I wrote, proofed and published content for Office Freedom. From daily blogs,
social media posts and corporate events and PR. The experience offered valuable insight into the world of content management, CMS systems and the real estate industry.
together campaigns in the short term while negotiating contracts and establishing a roadmap for future
email marketing plans for the remainder of the year.
As a content specialist I wrote, proofed and published content for Office Freedom. From daily blogs,
social media posts and corporate events and PR. The experience offered valuable insight into the world of content management, CMS systems and the real estate industry.
Corporate events, Manager, Contracts, Social, Office, Content, Blogs, Pr, Management, Marketing, Content Management, CMS, Contracts, Email marketing, CRM, Content creation, Social Media
2016 - 2019
job
Senior CRM Executive
MVF Global.
This position taught me a great deal about marketing and leadership. Here I created the team's
roadmap and strategy for the financial year; mentoring executives to develop skills and deliver the
highest value initiatives for each quarter; and training. Projects include, improving the consistency of our brand and design through testing, and nurturing collaboration between various marketing channels to provide a wider commercial focus for the CRM teams.
As a Senior Executive, I managed a 'pod' of content and design specialists in the CRM team. Here I
led workshops teaching HTML and CSS classes to new members of the team. I chose this specialism as I enjoy problem solving in coding and the exciting ways you can create stylish, responsive designs
for Email.
Skills & Specialisms
● HTML/CSS - Litmus and Dreamweaver
● SQL Query - In Salesforce and Responsys
● Proficient in ExactTarget, Infusionsoft, Iterable, Engagehub, Exponea, Responsys, Twilio and MailChimp, Kickbox, Marketo
● Google Analytics, KeyWord Planner, Smartlook, WordPress
Significant Commercial Achievements:
● MoM growth of a key UK brand to over 80% revenue contribution increase between 2017 and
2018. MoM revenue records for secondary UK brand increasing rev contribution by 70% to £34k
in my first year
● Launched markets in the Netherlands, Ireland and Canada, contributing an additional £20k per
month. Developed the CRM strategy for the affiliate brand startups.co.uk.
Data Analysis and Deliverability
2
● Analysis and planning of email campaign performance by monitoring key metrics
● Troubleshooting and adjusting sends to optimise performance for key ESPs
Process Improvements
● Introduced and developed Agile processes for email testing and implementation
● Developed testing criteria to address specific issues using data-led hypotheses through A/B and multivariate testing methods
● Created processes for development of HTML templates from naming conventions to creating
design tickets and rollout
Training and CPD
● Persuasive copywriting training lead for CRM, Biddable and SEO departments
● Deliverability Training with Return Path and Send Grid. Exposure to Mailjet
● GDPR Implementation
Other positions include:
roadmap and strategy for the financial year; mentoring executives to develop skills and deliver the
highest value initiatives for each quarter; and training. Projects include, improving the consistency of our brand and design through testing, and nurturing collaboration between various marketing channels to provide a wider commercial focus for the CRM teams.
As a Senior Executive, I managed a 'pod' of content and design specialists in the CRM team. Here I
led workshops teaching HTML and CSS classes to new members of the team. I chose this specialism as I enjoy problem solving in coding and the exciting ways you can create stylish, responsive designs
for Email.
Skills & Specialisms
● HTML/CSS - Litmus and Dreamweaver
● SQL Query - In Salesforce and Responsys
● Proficient in ExactTarget, Infusionsoft, Iterable, Engagehub, Exponea, Responsys, Twilio and MailChimp, Kickbox, Marketo
● Google Analytics, KeyWord Planner, Smartlook, WordPress
Significant Commercial Achievements:
● MoM growth of a key UK brand to over 80% revenue contribution increase between 2017 and
2018. MoM revenue records for secondary UK brand increasing rev contribution by 70% to £34k
in my first year
● Launched markets in the Netherlands, Ireland and Canada, contributing an additional £20k per
month. Developed the CRM strategy for the affiliate brand startups.co.uk.
Data Analysis and Deliverability
2
● Analysis and planning of email campaign performance by monitoring key metrics
● Troubleshooting and adjusting sends to optimise performance for key ESPs
Process Improvements
● Introduced and developed Agile processes for email testing and implementation
● Developed testing criteria to address specific issues using data-led hypotheses through A/B and multivariate testing methods
● Created processes for development of HTML templates from naming conventions to creating
design tickets and rollout
Training and CPD
● Persuasive copywriting training lead for CRM, Biddable and SEO departments
● Deliverability Training with Return Path and Send Grid. Exposure to Mailjet
● GDPR Implementation
Other positions include:
Development, GDpr, Analytics, Content, Workshops, Implementation, Growth, Affiliate, Monitoring, Testing, Leadership, Google, Marketo, Responsive, Naming, Campaign, Responsys, Processes, LED, ME, CRM, Wordpress, Copywriting, Html, Css, Design, Sql, Seo, Data Analysis, Google analytics, Marketing, HTML/CSS/Javascript, Teaching, Agile, Mentoring, Training, Salesforce, Startups, Mailchimp
2016 - 2016
job
Data Researcher
SCM World.
London Bridge
Researcher
My education
2012
-
2015
University of Winchester
Bachelors, History
Bachelors, History
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