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Senior
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jobs
Digital marketeer expert
Gareth Melly
,
Putney, United Kingdom
Experience
Skills
I'm offering
Strategically strong results driven digital marketeer with a fully integrated advertising background, with over 13 years' experience in the marketing and advertising industry winning some awards and reaching results over 900% ROI along the way. Confident, honest and hardworking individual, that is valued amongst both colleagues and stakeholders. Highly passionate in delivering sound strategic and online marketing solutions for brand success. A natural entrepreneur whose performance orientated and enjoys keeping ahead of trends whilst using data for reaching impressive results across all paid, owned and earned media channels for both B2C and B2B. AUTOMATION | SOCIAL | UX & UI | ECOM | PROGRAMMATIC | A/B TESTING | CRM | HTML & CSS ================ • Proposed and then assisted senior staff in the creation of Hogarth's Content Factory department and its global operations, whilst utilizing and training the current staff resources available. Gareth drove the creation of the department and then pitched Social Media services to current and new clients which resulted to £1.3m revenue within the first six months. • Spotted an opportunity then lead the development of new digital product IVA sales tool for EY, which resulted to an annual saving over 250% whilst improving the sales delivery. • Co-founded a creative digital agency, offering digital marketing communications. With an offshore team of 26 at its peak. Working across all online advertising channels from web & apps, SEO & PPC and specialised in Social Media. Gareth lead the strategy and operations for all projects across the UK that boasts records as high as 900% ROI for clients.
Markets
United Kingdom
Links for more
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Language
English
Fluently
Ready for
Full time contractor
Available
My experience
2021 - ?
job
Digital Senior Account Director, Cheil
unknown.
Key Accounts: Samsung Europe, Content and eRetail Data Management
Responsibilities and Achievements:
• Strategic digital client partner; acting as the client lead across both EO eRetail Data
Management and Content optimisation and localisation operations and process.
• Stakeholder Management: across a challenging network of international suppliers, agency
resources - ensuring that all suppliers and work streams run efficiently to meet tight deadlines
and deliver toolkits to help Samsung's EO eRetail success in achieving its online objectives.
• Key client advisor amongst Samsung Senior Marketing team, running workshops and adding
value in terms of strategic insight, best practice processes and helping creating efficiencies
across EO eRetail and content departments.
• Assisted client in the creation of Content Centre of Excellence; with a cross agency and in-house
team to support the content creation, optimisation, and localisation with the core objective to drive traffic to Samsung.com across Europe
Responsibilities and Achievements:
• Strategic digital client partner; acting as the client lead across both EO eRetail Data
Management and Content optimisation and localisation operations and process.
• Stakeholder Management: across a challenging network of international suppliers, agency
resources - ensuring that all suppliers and work streams run efficiently to meet tight deadlines
and deliver toolkits to help Samsung's EO eRetail success in achieving its online objectives.
• Key client advisor amongst Samsung Senior Marketing team, running workshops and adding
value in terms of strategic insight, best practice processes and helping creating efficiencies
across EO eRetail and content departments.
• Assisted client in the creation of Content Centre of Excellence; with a cross agency and in-house
team to support the content creation, optimisation, and localisation with the core objective to drive traffic to Samsung.com across Europe
Marketing, Content creation, Operations, Data management, Stakeholder Management, Optimization, Management, Content, Network, Workshops, Support, International, Online, Account Director, Processes
2015 - ?
job
Digital Strategy Director and Co-Founder, The Brand Cartel
unknown.
Key Accounts: Freddy Jeans; Exeter PG; Hoover; Cat Watches; Royal Caribbean; Tigi and Babor
Responsibilities and Achievements:
• Strategic digital client partner; whilst being seen as an extension to client's team for creating
cross-channel online marketing plans with tangible triple figure results for client's bottom line.
• Project Management; of all projects and campaigns from SEO, PPC, UX/UI, Dev, display ads,
Social Media Management and adv, content plans and production from ad hoc to always on.
• Member of the agency management team; adding value in terms of culture, vision, growth, etc.
• Business operations and transformation; develop strategies and roadmaps that deliver key
agency offerings and initiatives.
• Marketing Automation champion, responsible for the research and strategy of inbound funnel
plans and campaign development from ideation through to delivery across multiple platforms to assist clients traffic conversions and up/cross-sales.
• Building relationships; proactively manage relationships with all clients whilst working with a fully
international team with two offices around the globe
• Team development and mentorship of 26 staff members across two continents, including hiring,
training and management.
Responsibilities and Achievements:
• Strategic digital client partner; whilst being seen as an extension to client's team for creating
cross-channel online marketing plans with tangible triple figure results for client's bottom line.
• Project Management; of all projects and campaigns from SEO, PPC, UX/UI, Dev, display ads,
Social Media Management and adv, content plans and production from ad hoc to always on.
• Member of the agency management team; adding value in terms of culture, vision, growth, etc.
• Business operations and transformation; develop strategies and roadmaps that deliver key
agency offerings and initiatives.
• Marketing Automation champion, responsible for the research and strategy of inbound funnel
plans and campaign development from ideation through to delivery across multiple platforms to assist clients traffic conversions and up/cross-sales.
• Building relationships; proactively manage relationships with all clients whilst working with a fully
international team with two offices around the globe
• Team development and mentorship of 26 staff members across two continents, including hiring,
training and management.
UI, Founder, UP, Social, Campaign, Production, Mentorship, Online, International, Development, Team development, Transformation, Growth, Content, Sales, Management, Marketing, ADS, Automation, Marketing Automation, Training, PPC, UX, Social media management, Research, Online Marketing, Operations, Project Management, Digital Strategy, Seo, Social Media
2018 - 2019
job
Digital Group Account Director, Hogarth Worldwide
Kraft Heinz.
Key Accounts: EY, Kraft Heinz, Dyson, MThree, WPP Creative Agencies (VMLY&R, Ogilvy, JWT)
Responsibilities and Achievements:
• Assisted Dyson in moving into a digital first ecommerce marketing plan globally, boasting double
YoY online conversions through building an award-winning European site, digital marketing
practices and driving record breaking traffic results through its online campaigns.
• Ran discovery workshops; conducting workshops at a senior level to assist in on-boarding and improving overall client in-house processes and digital marketing for maximising online
conversions and ROI, in line with a digital first mentality.
• Digital strategic partner improving client's performance based digital marketing for increased
online results and implementing this successfully on a global scale whilst utilising digital data,
trends and working closely with media partners.
• Responsible in helping Kraft Heinz move into a digital first world whilst working with both Kraft
Heinz internal and external stakeholders to implement cross functional online marketing
channels that enabled measurable tangible results for future launches with eRetailer partners.
• Social Media department lead: seen as the go-to person for social amongst both internal and external stakeholders and later was responsible for the creation of the content factory servicing
global clients such as Kraft Heinz, Dyson, Nestle, Colgate for large scale global social rollout
• Managed technical builds from UX/UI design through to development of large-scale global
ecommerce websites, platforms, and apps.
• Personally, responsible for securing the digital marketing remit for Kraft Heinz and opened the door to be the preferred choice in managing their digital advertising for EY, and Dyson. Solely
managed the MThree pitch win and assisted in the Amazon programmatic win
• Process and Operations development across a complicated global network to improve clients
marketing functions and overall delivery
• Team management and mentoring with x4 direct line reports and x83 indirect, from interviewing
to performance reviews and training.
• Commercials; monthly financial management and forecasting to ensure that clients scopes and targets are met annually, while exceeding scope targets on average by 226%.
• Strong collaborator and relationship building; ability to work effectively with a diverse global
team from day-to-day to C Suite to execute professional digital marketing campaign and award-winning builds beyond personal account remits.
Responsibilities and Achievements:
• Assisted Dyson in moving into a digital first ecommerce marketing plan globally, boasting double
YoY online conversions through building an award-winning European site, digital marketing
practices and driving record breaking traffic results through its online campaigns.
• Ran discovery workshops; conducting workshops at a senior level to assist in on-boarding and improving overall client in-house processes and digital marketing for maximising online
conversions and ROI, in line with a digital first mentality.
• Digital strategic partner improving client's performance based digital marketing for increased
online results and implementing this successfully on a global scale whilst utilising digital data,
trends and working closely with media partners.
• Responsible in helping Kraft Heinz move into a digital first world whilst working with both Kraft
Heinz internal and external stakeholders to implement cross functional online marketing
channels that enabled measurable tangible results for future launches with eRetailer partners.
• Social Media department lead: seen as the go-to person for social amongst both internal and external stakeholders and later was responsible for the creation of the content factory servicing
global clients such as Kraft Heinz, Dyson, Nestle, Colgate for large scale global social rollout
• Managed technical builds from UX/UI design through to development of large-scale global
ecommerce websites, platforms, and apps.
• Personally, responsible for securing the digital marketing remit for Kraft Heinz and opened the door to be the preferred choice in managing their digital advertising for EY, and Dyson. Solely
managed the MThree pitch win and assisted in the Amazon programmatic win
• Process and Operations development across a complicated global network to improve clients
marketing functions and overall delivery
• Team management and mentoring with x4 direct line reports and x83 indirect, from interviewing
to performance reviews and training.
• Commercials; monthly financial management and forecasting to ensure that clients scopes and targets are met annually, while exceeding scope targets on average by 226%.
• Strong collaborator and relationship building; ability to work effectively with a diverse global
team from day-to-day to C Suite to execute professional digital marketing campaign and award-winning builds beyond personal account remits.
Development, Management, Content, Network, Workshops, Team management, Amazon, Programmatic, Apps, UI, Online, Campaign, Account Director, Social, Go, Processes, Winning, Forecasting, Digital Marketing, Social Media, Design, Advertising, Operations, UI Design, Ecommerce, Online Marketing, Marketing, UX, Websites, ROI, Mentoring, Training, R, C
2013 - 2014
job
Business Advisor / Digital Marketing Manager
Financial Times and Governmental.
Key Accounts: JTI, Financial Times and Governmental
Responsibilities and Achievements:
• Was seen as the digital strategic lead within the agency, broadening the agency service offer
into the online channels for all clients.
• Was a member of the team that won the DMA, MAA and Caples awards for #NotAnotherBrother
campaign.
• Efficient financial and resourcing forecasting to ensure profitable management of accounts.
• Managed the overall campaign projects whilst overseeing a team member who managed the day to day.
• Successfully launched the rebranding campaign for Financial Times Weekend, globally in various
channels which was showcased in the Tate Modern.
Responsibilities and Achievements:
• Was seen as the digital strategic lead within the agency, broadening the agency service offer
into the online channels for all clients.
• Was a member of the team that won the DMA, MAA and Caples awards for #NotAnotherBrother
campaign.
• Efficient financial and resourcing forecasting to ensure profitable management of accounts.
• Managed the overall campaign projects whilst overseeing a team member who managed the day to day.
• Successfully launched the rebranding campaign for Financial Times Weekend, globally in various
channels which was showcased in the Tate Modern.
Marketing, Digital Marketing, Forecasting, Management, Service, Online, Campaign, Manager
2012 - 2013
job
Global Senior Account Manager
unknown.
Key Accounts: British American Tobacco
Responsibilities and Achievements:
• Personal remit included the flagship product and entire sensorial portfolio on a global scale,
liaising with international clients and stakeholders within the hub.
• Successfully delivered all campaign projects with a line report of an Account Executive.
• Responsible for taking and writing briefs for all projects that included: Manifesto's, Global
integrated campaigns, review of regional hubs work and seen as the champion of packaging.
• Managed to gain the approval for the flagship product upgrade launch campaign, after three
years of reviews.
• Took the brand into the online space globally, through an interactive social app.
Responsibilities and Achievements:
• Personal remit included the flagship product and entire sensorial portfolio on a global scale,
liaising with international clients and stakeholders within the hub.
• Successfully delivered all campaign projects with a line report of an Account Executive.
• Responsible for taking and writing briefs for all projects that included: Manifesto's, Global
integrated campaigns, review of regional hubs work and seen as the champion of packaging.
• Managed to gain the approval for the flagship product upgrade launch campaign, after three
years of reviews.
• Took the brand into the online space globally, through an interactive social app.
Writing, Packaging, Account Manager, International, Online, App, Campaign, Social, Manager
2009 - 2012
job
Account Manager / Account Director
RAPP, The FARM.
During a difficult economic climate, I contracted at some of the world's most influential global
agencies such as: Saatchi & Saatchi; VCCP (twice), Lowe Worldwide and Proximity Worldwide.
Along with some more specialist agencies with the likes of: RAPP, The FARM (twice), The Box,
Collider, Positive Thinking, Gyro:HSR, DAD (twice), Dialogue 141, Tag Worldwide (twice) and The Marketing Store. Across various industries and channels from CRM to digital to TVC.
agencies such as: Saatchi & Saatchi; VCCP (twice), Lowe Worldwide and Proximity Worldwide.
Along with some more specialist agencies with the likes of: RAPP, The FARM (twice), The Box,
Collider, Positive Thinking, Gyro:HSR, DAD (twice), Dialogue 141, Tag Worldwide (twice) and The Marketing Store. Across various industries and channels from CRM to digital to TVC.
Marketing, CRM, Account Manager, SoMe, Account Director, Manager
2008 - 2009
job
Account Manager
The Army and Dior.
Key Accounts: Furniture Village, The Army and Dior
Responsibilities and Achievements:
• Was responsible to submitting and winning a DMA Silver in Retail category.
• Servicing and developing existing business.
• Formulation of campaign/ brand movements including client / media brief and creative brief.
• Full production management and organisation of shoots including all bookings.
Responsibilities and Achievements:
• Was responsible to submitting and winning a DMA Silver in Retail category.
• Servicing and developing existing business.
• Formulation of campaign/ brand movements including client / media brief and creative brief.
• Full production management and organisation of shoots including all bookings.
Retail, Account Manager, Management, Organization, Production, Campaign, Manager, Winning, Formulation
2006 - 2008
job
Account Executive - Manager
BBDO.
Key Accounts: Checkers (Retail), Hunters Dry (Alcoholic Cider) and Marshall Music
Responsibilities and Achievements:
• Servicing and managing day-to-day projects from brief through to delivery including media.
• Forward planning of media, done on a quarterly basis to ensure the best positioning.
• Proof checking and approving of all advertising material whilst managing two Account
Executives.
• Was a member of the team that won a Yellow pencil at the 2008 D&AD awards for radio.
Responsibilities and Achievements:
• Servicing and managing day-to-day projects from brief through to delivery including media.
• Forward planning of media, done on a quarterly basis to ensure the best positioning.
• Proof checking and approving of all advertising material whilst managing two Account
Executives.
• Was a member of the team that won a Yellow pencil at the 2008 D&AD awards for radio.
Advertising, Retail, Radio, Music, Manager
My education
n/a
Bachelors, Marketing and Advertising Communication
Bachelors, Marketing and Advertising Communication
Kearsney College
N/a, Sports Management
N/a, Sports Management
Hillcrest High School
Secondary, N/a
Secondary, N/a
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